AMA Birmingham

2016 Executive Reception - AMA Members-Only
2017-02-15 11:30 - 13:00 UTC
Join us and over 100 executives from Birmingham and beyond at this AMA members-only event.
Held at Samford University’s Brock School of Business.

Executives in attendance include:
Jeff Stephens, General Manager, 365-Inc.
Gary Bolton, Vice President Global Marketing, Adtran
Ralph Moore, President, AHI Corporate Housing Group
John Hudson, Senior Vice President of Marketing & Business Development, Alabama Power
Susan Brouillette, CEO, Alacare
Don Moore, Director of Business Development & Analytics, Alagasco
John Gourley, Managing Director, Altec
Drew Smith, Marketing Communications Director, Altec
John Howe, CEO, American Pipe & Supply
Fred McCallum President, AT&T Alabama
Jim Hulsey, Director of Marketing, Atlas RFID Solutions, LLC
Melanie Smith, Public Relations Communication Manager, Atlas RFID Solutions, LLC
Linda Cencula, President/CEO, Avadian Credit Union
Joe O’Donnell, Editor/Publisher, B Metro Magazine
Brook W. Redmond, Director of Business Development, Baker, Donelson, Bearman, Caldwell & Berkowitz, PC
Laurie Holt, Marketing Coordinator, Barfield, Murphy, Shank, & Smith CPA
Bethanne Jenkins, Director of Marketing, Bayer Properties
Mark Klein, SVP, Director of Marketing Operations, Brand & Advertising BBVA Compass
Michelle Stotz Gels, Director of Channel Acquisition, Programs and Analytics, BBVA Compass
Deborah Stephens, Founder, Chairman, & CEO, Behavioral Health Systems, Inc.
Judi Braswell, VP of Marketing, Behavioral Health Systems, Inc.
Brook W. Redmond, Dir. of Business Development, Baker, Donelson, Bearman, Caldwell & Berkowitz, PC
Cindy Fisher Crawford, Director of Communications and Brand Strategy, Birmingham Jefferson Convention Complex
Dr. Jesse J. Lewis, Sr., Founder, Birmingham Times
Linda Flaherty-Goldsmith, President, Birmingham-Southern College
Blake Rhodes, Marketing Manager, BL Harbert International
Rebekah Elgin-Council, Senior VP and Chief Marketing Officer, Blue Cross and Blue Shield of Alabama
Kelly Schrupp, Director of Business Development & Marketing, Bradley Arant Boult Cummings
John Stivender, VP-Business Development, Brasfield & Gorrie General Contractors
Kate DeWitt Darden, VP Health Marketing and Communications, Brookwood Baptist Health
Dee Dee Mathis, Sr. VP of Marketing, Bruno Event Team,
Al Cason, President & Chief Operating Officer, Bud’s Best Cookies, Inc.
Walker Sorrell, Associate Publisher, Business Alabama-PMT Publishing,
Tim Carroll, Director of Sales/Marketing, Business Interiors
Jeff Skipper, VP Marketing, Chester’s International LLC
Tom Carr, VP of Marketing, Chicken Salad Chick
Garland Stansell, Chief Communications Officer-Corporate Communications & Marketing, Children’s of Alabama
Alton Irwin, CMO, COCM
Michael Wilson, Corporate Marketing Director, Command Alkon
Tanveer Patel, CEO, ConcertCare
Mark Johnson, President and CEO, Creative Benefits Solutions LLC
Pat Henry, President, Daniel Corporation
Lisa Hasen, Sr. Marketing Director, Daxko
April Benetollo, Head of Career Development, Daxko
Brad Fisher, Corporate Dir. of Marketing & Communication, DCH Health System
David Rula, Partner, Digital Marketing Services, Inc.
John Peinhardt, President, Direct Point
David Rula, Partner, Digital Marketing Services, Inc.
Betsy McAtee, CEO, Dreamland BBQ
Karla Wiles, VP Corporate Communications, EBSCO Industries
Tate Maddox, Dir. of Marketing, Employment Screening Services
John Burdett, President and CEO, FastSlowMotion
Cord Sachs, President/CEO, FireSeeds
Will Riley, Marketing Director, FireSeeds
Mike McCraw, Managing Director, Founders Investment Banking
Andy Harp, Founder, Frios Gourmet Pops
Leisha Harris, Dir. of Marketing & Public Relations, Grandview Medical Center
Rebel Negley, CEO, Granny Hester’s Fine Foods, LLC
James Riley, CMO, Great Southern Wood Preserving Inc.
Francis Hare, High Commander & Chief Creative Officer, Hare Communications
Heidi Elnora, Owner, Heidi Elnora
Sarah Sharp, VP Marketing, Hibbett Sports
Eric Hoffman, President & COO, Hoffman Media, LLC
Dan Pahos, Franchise Owner, Home Instead Senior Care
Cathleen Shaw, Marketing & Communications Manager, HudsonAlpha Institute for Biotechnology
Anna Powell, VP Marketing, Influence Health
Mike Nolte, CEO, Influence Health
Jason Lovoy, President, Infomedia
Devon Laney, President & CEO, Innovation Depot
Kris Bishop, President & CEO, Integrated Legacy Solutions
Jake McKenzie, CEO, Intermark
Jim Cavale, President, Iron Tribe
Brian Pitts, CEO, ITAC Solutions
Pam Measel, Dir. of Marketing, Jack’s
David P. Kassouf, Director, Kassouf & Company
Mike Kemp, President/CEO, Kemp Management Solutions
Jay Brandrup, Principal, Kinetic Communications
David Knight, CEO, Knight Eady
Michael Eady, CMO, Knight Eady
Mark Whitworth, COO, Knight Eady
Glenn Phillips, CEO, Lake Homes Realty
Larry Norris, President & CEO, Lewis Communications,
Rhiannon Sharpe, Business Development Manager, The Lemak Group of Companies
John Gardner,President, Luckie & Company
Lisa Beck, CMO, Main Street Inc.
Danny Markstein, Managing Director, Markstein
Julie Wall, VP, Markstein
David Martin, President, Martin Retail Group
Jessica A. Findley, Executive VP, Masada Resource Group, LLC
Bill Stone, VP of Industrial & Commercial Business Development, Mayer Electric Supply Company
Gregory S. Curran, Principal, Maynard, Cooper & Gale, P.C.
Jeff McDowell, Owner, McDowell Security
Shannon Vann, VP of Sales & Marketing, McKinney Capital
Danny McKinney, CEO, McKinney Capital
Tom McLeod, President, McLeod Software
Wendi L. Allen, Dir. of Inside Sales and Marketing, The McPherson Companies
Willis McKee, VP-Marketing & Communications, MedJet Assist
Vince Thompson, Chairman/CEO, Melt LLC
Bryan Council, President, Metro Monitor
Mitch Wolfe, Chief Customer Officer, Milo’s Tea Company
Bill Fox, President and CEO, Momentum Telecom
Taylor Peake Wyatt, President, MotionMobs
Emily Hart, Dir. of Marketing, MotionMobs
Kelly Knudsen, Co-Owner, Moxy
Brandy Herschbach, Co-Owner, Moxy
Shelley Stewart, CEO, O2 Ideas
Bill Todd, President and Partner, O2 Ideas
Randy Adamy, CEO, O’Henry’s Coffees
Dana Garvin, Dir. of Strategic Partnerships, Pack Health
Paul J. DeMarco, Attorney, Parsons, Lee, Juliano, PC
Jason Harkins, Managing Member, Payroll & Benefit Solutions
Jane Barnett, Marketing and Business Development, Payroll & Benefit Solutions
Elizabeth B. Shelton, Dir. of Communications, PharmaPoint
Lykethia Pierce, CEO, Pierce & Associates CPA
Jeff Bowlby, Chief Marketing Officer, ProAssurance
Frank Sottosanti, SVP and Chief Marketing Officer, Protective Life Insurance Company
Dave Burke, EVP, Red Diamond
Michele R. Elrod, EVP, Head of Marketing, Regions Financial
Robert R. Jolly Jr., President & CEO, Retail Specialists, Inc.
CJ Britton, Dir. of Creative Services, Royal Cup Coffee and Tea Inc.
Owen Harris, Dir. of Brand Marketing, Royal Cup Coffee and Tea Inc.
Joe Meads, Principal and Owner, Sain Associates Inc.
Andrew Westmoreland, Ph.D., President, Samford University
Betsy Holloway, Ph.D., VP for Marketing & Communication, Samford University
Randy Pittman, VP – University Advancement, Samford University
Howard Finch, Ph.D., Dean and Professor, Samford University’s Brock School of Business
Bruce Nichols, Dir. of Executive Education, Samford University’s Brock School of Business
Darin White, Ph.D., Chair, Entrepreneurship, Management, & Marketing Department, Samford University’s Brock School of Business
Dr. Mark Schaeffer, Schaeffer Eye Care
Meagan Freeman, Dir. of Marketing & Advertising, Schaeffer Eye Care
Derek R. Waltchack, Partner, Shannon Waltchack
Alex Dudchock, County Manager, Shelby County, Alabama
Ron Shoe, President, SIP Oasis, Inc.
W. Todd Carlisle, President and Attorney, Sirote
L’Tryce Slade, Owner, Slade, LLC
Robert D. Pierce, Jr., President, SourcePointe
Steve Whatley, Chairman, President, and CEO, Southern States Bank
Meredith Nelson, SVP Marketing and Training, Southern States Bank
Dan Starnes, Publisher, Starnes Publishing
Keith P. Brown, President / CEO, State Traditions
Danae Boyd, Marketing Director, Sterne Agee
Merrill Stewart, President, Stewart/Perry
Gayle Rogers, CMO, Strong Automotive
Bill Stoeffhaas, Principal, Style Advertising, Inc.
Mark Griggs, VP Marketing, Summer Classics | Gabby | Parker James
Michael Blackstone, MD, CEO, Suture Health, Inc.
Justin Hardy, President, Switch Audio Video
Tim Lewis, President, TALA Professional Services
Seth Williams, CMO, Taziki’s Mediterranean Café
Keith Richards, Founder/Chief Development Officer, Taziki’s Mediterranean Café
Fernando Valentin, President & CEO, The Trinity Design Group, LLC, MBE
Eric Housh, CMO, TicketBiscuit
Mollie Durbin, Marketing Director, TicketBiscuit
Brian C. Hamilton, CEO, Trillion Communications Corp.
Mike Wittmann, Ph.D., Professor/Chair Department of Marketing, Industrial Distribution & Economics, UAB
Rosie O’Beirne, Dir. of Digital Strategy and Marketing, UAB
Dr. Amiee Mellon, Assistant Marketing Professor, University of Montevallo
Jim Pease, ‎‎VP Market Development, Vulcan Materials Company
Todd Decker, CMO, Warren Averett
Dominique Johnson-Lindsay, Dir. of Marketing, Wright Equipment
Julie Wade, VP, Yogurt Mountain
George Dennis, President, Zoom Motor Sports

[May 2016 Luncheon] Concentrate and Dominate
2017-02-15 11:30 - 13:00 UTC
“Concentrate and Dominate” Find one niche to focus on – do one thing and do it well.
by John Paul Strong, Strong Automotive
Author of two books in the Next Day Traffic series, the first in August of 2011, and second in January 2013, both sold exclusively online and to agency clients. He has written an award winning blog since October of 2008 – also called Next Day Traffic with over 1,000 total posts. In addition, he is a member of the Texas Auto Writer’s Association.
His many accolades and proven experience have given him the opportunity to share his industry knowledge at conferences of various media companies and state automotive dealer associations, as a public speaker on automotive marketing tactics as well as dealer 20 groups to present ideas and concepts. John Paul’s relentless pursuit of excellence in dealership positioning and presentation sets a standard unmatched in the automotive marketing industry.

AMA Coffee Talk | September 2016
2017-02-15 11:30 - 13:00 UTC
If you’ve wanted to know more about AMA Birmingham and the value that AMA membership can bring to you and your business, come by Red Cat any time between 7:30 and 8:30 am. We’ll tell you more about us and answer any questions you may have. Even better, coffee is on us!
Looking forward to getting to know YOU!

VIP Reception & Open House with the Samford AMA
2017-02-15 11:30 - 13:00 UTC
Join us on the rooftop patio of Samford’s brand new Cooney Hall as the Samford AMA hosts us for food and beverages from Taziki’s plus a tour of this state-of-the-art business education facility.

[June 2016 Luncheon] Live Your Brand in Social Media
2017-02-15 11:30 - 13:00 UTC
Live Your Brand in Social Media – Tell Customers’ Stories to Engage Prospects and Drive ROI
by Melissa Musgrove VP, Head of Social Media, Regions Financial
Melissa Musgrove is Vice-President and Head of Social Media at Regions Bank and has more than 10 years of experience in Digital and Social Media Marketing, Advertising and Public Relations. At Regions, she directs Social Media vision and strategy and leads a team of Community Managers and Social Customer Care Representatives.
Melissa will discuss creating integrated, cross-channel campaigns that amplify the Voice of the Customer through storytelling. Also, learn how to cultivate brand advocacy by providing advice and guidance to your customers through social. And understand how to capture the attention of your customers in the increasingly noisy and fragmented social media space.
Also, discover how to:
* Implement acquisition tactics and boost results
* Build campaigns around customers’ passion points
* Deliver proactive social customer care
Melissa has her M.S. in Integrated Marketing Communications from Northwestern University and B.A. from Samford University. Follow her on Twitter @MMMusgrove.

Marketing Automation Seminar
2017-02-15 11:30 - 13:00 UTC
You’ve heard about marketing automation (MA), but do you know what it really is?
Better yet, how can you use it effectively for your business? MA can be a powerful tool to help you implement your marketing plan.
Join us as AMA member and MA expert John Burdett helps us dig into what marketing automation is all about and discusses best practices you can use for your business. Light snacks and beverages will be provided. Free for members of AMA Birmingham; $10 for guests. Please RSVP by Oct. 21.

AMA Holiday Mixer
2017-02-15 11:30 - 13:00 UTC

AMA Summer Mixer 2016
2017-02-15 11:30 - 13:00 UTC

AMA Collegiate Conference
2017-02-15 11:30 - 13:00 UTC
AMA Collegiate Conference
The AMA Collegiate Conference is one of the best investments you can make as an aspiring marketer, and we invite you to join us Nov. 4, 2016, from 12:00-5:00 at Uptick Marketing (100 12th Street North). Take your marketing studies to the next level, and join local professionals for professional development, career advice, networking and fun.
This event is open to undergraduate Marketing and business students looking to learn from industry professionals about careers and trends in Marketing and Sales. The AMA Collegiate Conference can inspire you and give you the tools you need, to start your career as a young marketing professional.
Cost : $10, and includes Lunch and beverages will be provided. Please RSVP by Oct. 31, 2016.

January Power Marketing Luncheon
2017-02-15 11:30 - 13:00 UTC
Darin White – “Changing the Game – Key Trends Driving the Business of Sports”
Darin White is founder and coordinator of the Sports Marketing program in the Brock School of Business at Samford University. He serves as the Chair of the American Marketing Association Sports Marketing Academic Society (SIG), the leading international scholarly body charged with expanding the knowledge base of the field of sports marketing.
He is a go-to source for media seeking insights into sports business and has been featured in the Washington Post, USA Today, NPR, ESPN Radio, Saturday Down South and the International Business Times. He also serves on the Board of Directors for the Alabama Sports Foundation, the primary lobby responsible for bringing sporting events to the state of Alabama.
Recently, Mr. Whites sports marketing program at Samford University made a national impression on the world of sports when his team of seniors pitched their strategic marketing plan to increase fan engagement within the millennial generation to Jason Kaufman, Vice President , Market Research and Analytics for the National Basketball Association.

August 2016 Luncheon | Five Ways To Win At Content Marketing
2017-02-15 11:30 - 13:00 UTC
Five Ways To Win At Content Marketing
Presented by Eric Housh, CMO of TicketBiscuit and Mollie Durbin, TicketBiscuit Marketing Director
Join us and learn proven strategies and processes that have helped TicketBiscuit launch successful new brands and gain massive audiences of fans and ambassadors.
After being named CMO in 2008, Eric immediately redefined the nature of the ticket buyer experience, conceiving and driving the development of several programs aimed at artist discovery and internet marketing. In the years that followed, TicketBiscuit continued its trajectory of relentless innovation, launching what would soon become one of the largest primary ticketing affiliate networks and being of the first companies to offer mobile ticketing, Facebook ticketing, Apple Passbook integration and much more. He was nominated for Alabama CMO of the year in 2012, and helped TicketBiscuit achieve recognition as one of Birmingham’s best places to work in 2013 and 2015. Eric was named TicketBiscuit Director of Sales in late 2013, and has since led the company to consecutive years of double digit year-over-year growth.
Mollie’s background includes more than 15 years of experience in marketing and public relations in a variety of industries, including entertainment/events, healthcare and software. As marketing has become an increasingly technical endeavor, she has been able to draw on her background in web design and coding to help companies “punch above their weight” in the ever-evolving digital world. Her ability to combine content marketing, SEO, paid search and other marketing efforts into one robust marketing engine has made it possible for her to help companies grow in powerful ways.

Holiday Celebration 2016
2017-02-15 11:30 - 13:00 UTC
It’s the most wonderful time of the year and we’re making it even brighter… with giveaways! First, become a member of AMA Birmingham before our December 1st Holiday Party and receive free admission! Second, come to the party at Vulcan Park where all members in attendance will have a chance to win other great prizes – including one year of FREE admission to our Signature Series luncheons (a $200 value)! If you bring an unwrapped toy for Toys for Tots, and we’ll put your name in the hat again to increase you chance of winning! To become an AMA Birmingham member, visit http://bit.ly/2fFFAsi or contact membership@bhamama.org.

February Power Marketing Luncheon
2017-02-15 11:30 - 13:00 UTC
Bill Fox – “Momentum’s Growth, Marketing Challenges & Successes in the Changing Telecom Landscape”
Bill Fox is President and CEO of Momentum Telecom, leading the team in their mission of enabling others to thrive by combining smarter technology with seasoned experts to deliver an unmatched customer experience.
He previously served as Chief Financial Officer of SuccessEHS, Inc., a software and services company for physician offices with approximately 400 employees. Bill has experience as an investment banker with Lincoln International, where he specialized in debt capital financings for middle market leveraged buyouts, and worked for PricewaterhouseCoopers, which provides audit and assurance, tax and consulting services.
Bill received an MBA with Distinction from Harvard Business School and a BS in Business Administration and Accounting from Washington and Lee University. Bill is an active volunteer with the Crohn’s and Colitis Foundation of America, where he currently serves as the Board President of the Alabama/NW Florida Chapter. He enjoys cycling, golf, fly fishing, and skiing. Bill is married to his college sweetheart, Allyson, and has three children.

September Signature Series Luncheon | Rebranding the Bulldog
2017-02-15 11:30 - 13:00 UTC
Rebranding the Bulldog: Creating New Visual Identity Standards For Samford University
Presented by Betsy Bugg Holloway, Ph.D.
Vice President for Marketing and Communication, Professor of Marketing – Samford University
Samford University recently embarked on a six-month journey to develop new visual identity standards for the university, including a new athletic bulldog logo. This new branding and identity will be revealed to the public in November, but at our September luncheon Dr. Betsy Bugg Holloway will share with us a preview of what’s in store and reveal the processes the University followed to reach its decisions. Don’t miss this opportunity to learn how a major rebranding effort was conceived and executed.
In her role as Vice President for Marketing and Communication and Professor of Marketing for Samford University, Dr, Holloway is responsible for all marketing and branding initiatives across the university’s operations. Holloway also teaches courses in both the undergraduate and graduate programs. Prior to her academic career, Holloway lived and worked in Japan and was employed by a global pharmaceutical firm. She most recently served as the company’s director of international business and managed global sales offices in Argentina, Denmark, Switzerland and the United Kingdom.
Dr. Holloway’s research interests include services marketing, consumer behavior and reputation management. She has published more than 60 academic articles, book chapters, and conference proceedings and regularly presents her research and lectures in the U.S. and abroad. She is a member of the American Marketing Association, the Academy of Marketing Science and the Society for Marketing Advances. Within the community, Holloway serves on the board of directors for the Public Affairs Research Council of Alabama (PARCA), YWCA, Rotary Club of Birmingham, Scholarships for Kids, and as a trustee for the Alabama Symphony Orchestra.

January Signature Series Luncheon | O'Henrys Coffee
2017-02-15 11:30 - 13:00 UTC
Caffeine Powered Marketing
Presented by Randy Adamy | Owner, OHenry’s Coffees and OHenry’s Coffee Roasting Co.
January 18, 2017 | The Harbert Center

O’Henry’s is one of Birmingham’s favorite food & beverage brands. Join us on January 18th as CEO Randy Adamy explains the O’Henry’s approach to marketing – starting with the foundational principles laid by its founder, Dr. Henry Bright, through the brand’s growth and expansion to new markets. If you want to hear how a local brand thrives going head-to-head with a global behemoth – and in an increasingly crowded field of smaller players, this is a luncheon you won’t want to miss!

[March 2016 Luncheon] Beyond Brochures – Using Apps To Engage An Audience
2017-02-15 11:30 - 13:00 UTC
Beyond Brochures – Using Apps To Engage An Audience
Taylor Peake Wyatt, President of MotionMobs, is an entrepreneur and experienced software consultant. Taylor has been involved in building and promoting Birmingham’s growing technology community since 2010.
Through MotionMobs, she has helped entrepreneurs start their first company and experienced business leaders embrace technology to improve efficiency within their firms. As a sitting board member with REV Birmingham and BBVA Compass, Taylor has been able to watch new companies establish a home and grow their brand in the city. Over the last couple of years, Taylor has participated in the revitalization in downtown Birmingham by purchasing a century-old warehouse building and establishing it as the new headquarters for MotionMobs.
In the past, Taylor has served on multiple grant boards for non-profit efforts, including State Farm. With a strong background in programming and an Information Systems degree from UAB’s School of Business, Taylor understands how to build and grow results-driven products, but her biggest skill is consistently bringing the best talent to the table.

November Signature Series Luncheon | Warren Averett 360: Organizing Solutions Around The Client
2017-02-15 11:30 - 13:00 UTC
Warren Averett 360: Organizing Solutions Around The Client
Presented by Todd Decker, CMO and Head of Business Development – Warren Averett
November 16, 2016 | The Harbert Center
Join us as Todd Decker shares how his firm has developed “Warren Averett 360” – a comprehensive marketing approach positioning the firm as more client centered and more focused on meeting client needs than competing firms. With over 40 services to offer, both employees and clients need to be made aware of all the ways the firm can help them. WA 360, organizes solutions around the client from their perspective, making it easier to identify needs and cross-serve clients.
Todd Decker has spent more than a decade in leadership roles at Sterne Agee, Regions, BBVA Compass and Bank of America. Todd began his marketing career at Johnson & Johnson where he was Marketing Director on several leading consumer brands. Todd leads the Firm’s practice development and marketing endeavors presenting the unique value of the Firm, its people and service offerings across multiple regions, service lines and practice groups. He works with executive management on strategic initiatives and also supports the Firm’s efforts in pursuing significant client opportunities. His responsibilities also include growth initiatives, communications and marketing oversight of the Firm’s industry niche teams.
Todd is a graduate of Duke University and earned his Master of Business Administration at the University of North Carolina.

AMA Spring Mixer 2016
2017-02-15 11:30 - 13:00 UTC

October Signature Series Luncheon | Dreamland’s Challenge: Connecting With New Markets While Maintaining Core Identity
2017-02-15 11:30 - 13:00 UTC
Dreamland’s Challenge: Connecting With New Markets While Maintaining Core Identity
Presented by Betsy McAtee, CEO, Dreamland BBQ
Dreamland Bar-B-Que is an iconic brand with a history that spans over half-a-century. Dreamland’s identity is a result of one man’s dream and guests’ memories and experiences tied to that dream. Now with nine locations across the Southeast, a retail product line available in grocery stores and nationwide shipping from dreamlandbbq.com, Dreamland faces an opportunity (and challenge) every day to connect with new and existing audiences with relevant and compelling messaging while remaining true to their core identity. Dreamland CEO Betsy McAtee will discuss the expansion of the brand, diversification of operations and the marketing strategies that support the goal of creating a mutually beneficial relationship with guests and customers.
With over 20 years of experience in the food industry, Betsy McAtee has spent her career in key positions for regional and national brands. When she joined Dreamland Holding Company in 2000, she brought that vast experience with her. Dreamland BBQ Holding Company owns and operates seven restaurants in the Southeast and is the franchisor of the Dreamland Brand, a nationally recognized restaurant brand. Under Betsy’s direction, Dreamland has not only retained the legendary identity that has created an ever-loyal customer base over the last 50 years, but has also expanded and evolved to meet the needs of the modern customer.
Dreamland has been recognized among the best BBQ in the nation by Southern Living, Men’s Journal, USA Today and more! Birmingham Magazine named Dreamland a Legacy Business in 2012. Dreamland was named the Retailer of the Year Silver Medalist by the Alabama Retail Association in 2014 and Retailer of the Year Gold Medalist in 2015. Prior to her career at Dreamland, Betsy served as District Manager, Area Training Manager, Zone Business Manager and Key Account Manager for the Frito-Lay division of PepsiCo. She was responsible for implementation of a national route sales training program and served as the test market coordinator for a bakery product line extension in the Southeast.

April Signature Series Luncheon | SEC Network
2017-02-15 11:30 - 13:00 UTC
Ben May | Senior Director ESPN Sports Management, SEC-ESPN Network
Join us for a fascinating look into the SEC Network – the most successful cable network launch in history. And learn what ESPN and the SEC Network have planned for the future.
Ben is responsible for oversite of the Southeastern Conference’s official corporate sponsorship program for ESPN in conjunction with the SEC Network, a 24-7 television network dedicated to the Southeastern Conference and the most successful launch of a cable television network in history.
His responsibilities include representing conference assets to corporate America through multi-platform opportunities including conference intellectual property rights and event marketing, broadcast television and digital/social/mobile applications.

May Signature Series Luncheon | Brookwood Baptist Health
2017-02-15 11:30 - 13:00 UTC
A Healthcare Joint Venture: What’s My Name Again?
Kate DeWitt Darden | Vice President, Marketing & Communications, Brookwood Baptist Health
The healthcare landscape experienced unprecedented change in 2016. Hospitals moved and changed names while across town two former competitors came together in a joint venture. Brookwood Baptist Health united Brookwood Medical Center, Baptist Health System and Tenet Healthcare. The new brand was launched in April of 2016 and Kate Darden will provide a behind the scenes look at the process, challenges and learnings.
Kate is responsible for brand management, service line marketing, advertising, public relations, content strategy, community engagement, and internal communications at Brookwood Baptist Health. Her career began at Southern Progress, where she led marketing for the Healthy Living Division, including blockbuster brands Cooking Light and Health. Before joining BHS, Kate and two partners with a shared passion for brand strategy and careers devoted to launching, building and re-inventing brands created a full service marketing firm, which served clients in travel, higher education, legal, and commercial real estate.

June Signature Series Luncheon | Taco Mama
2017-02-15 11:30 - 13:00 UTC
For The Love of Tacos and People – Standing Out In An Oversaturated Market
Presented by
Will Haver
Restauranteur/Owner of Taco Mama & Otey’s Tavern
There are hundreds of places you can get a taco – so what has Will Haver done to set his Birmingham-based beloved taqueria apart from the pack? Find out how Will’s vision for Taco Mama was guided by setting unwavering high standards of excellence in the décor, the service, its people and, of course, the food.
Will Haver has been in love with fresh ingredients since working in his mother’s garden outside of their Mountain Brook home. His introduction to working with garden-fresh food started there, and his beginnings in restaurant ownership began when he took over Crestline’s Otey’s Tavern in 2007. Haver then opened Taco Mama in December of 2011 and hasn’t looked back since, with his restaurant earning numerous accolades throughout the city and Haver himself even landing in the Birmingham Business Journal’s Top 40 under 40.

February Signature Series Luncheon | Lake Homes Realty
2017-02-15 11:30 - 13:00 UTC
Going after the Giants… Sideways
Presented by Glen Phillips
CEO of Lake Homes Realty / LakeHomes.com
February 15, 2017 | The Harbert Center
Pretend you have business blender. What would you get if you put in that blender – a national traditional real estate company – Zillow – Amazon – and Uber? You’d get Lake Homes Realty, one of the nation’s fastest growing full-service real estate companies.
Join us and learn how Lake Homes Realty created a successful business around the commitment that service, technology, and marketing are inseparable and leverage-able.
Glenn S. Phillips appreciates dark chocolate and a good pun. As CEO of Lake Homes Realty, his work includes major involvement in marketing and technology (which in this day, are intertwined).
An author and speaker, he has been quoted in The Wall Street Journal, U.S. News & World Report, USA Today, Realtor.com, ABC News Now, Psychology Today, Entrepreneur, and Fortune Small Business. Glenn also occasionally plays a really ugly tuba before an audience of thousands.
Glenn is also founder and Senior Consultant of Forte’ Incorporated, a technology consulting firm, and serves on the Board of Directors of the National Federation of Independent Business.
Learn more about Lake Homes Realty at lakehomes.com

March Signature Series Luncheon
2017-02-15 11:30 - 13:00 UTC
The Marketing Evolution

Dan Pahos, CEO of Home Instead and BBJ’s 2014 Small Business Executive of the Year, will share how his marketing strategies have evolved over the past 20 years and leave you with ideas on how you can best market your business in today’s environment.
Luncheon attendees can also get their professional headshots updated at the luncheon! Photographer Eric Gray will be set up in The Harbert Center’s Library from 11:00 am until noon. The price is only $25 for AMA Birmingham members and $50 for non-members.

March Signature Series Luncheon
2017-03-15 11:30 - 13:00 (America/Chicago) | Screen Shot 2017-05-17 at 9.08.00 AM

Answers in Action Conference
2017-04-07 09:00 - 16:00 (America/Chicago) | Screen Shot 2017-05-17 at 9.08.00 AM
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Space is limited, so register soon. Get early-bird pricing through March 31, 2017. After that, prices go up $20.

Members :: $59
Guests :: $79
Students :: $39

Brought to you, in part, by our friends at Isotope Eleven, Mspark and Blue Cross and Blue Shield of Alabama. Using Big Data to Target an Audience of One
Josh Jones | Managing Partner of StrategyWise
Speakers: Josh Jones

B2B Success: Rising Above the Noise
Bebe Goodrich | President of Icebox Coffee

Speakers: Bebe Goodrich

Storytelling & Marketing: Why Business Blogging is Cost-Effective
Russell Hooks | Founder of Happenin’s in the ‘Ham

Speakers: Russell Hooks

Digital Marketing Strategies
Jamie Parris | Senior Marketing Consultant at Uptick Marketing

Speakers: Uptick Marketing

Strategy Matters: Exploring the Components of a Strategic Communications Plan
Chris McCauley | Director, Markstein

Speakers: Chris McCauley

Practical Tips to Implement Marketing Automation the Right Way
John Burdett | CEO of FastSlowMotion

Speakers: John Burdett

Nonprofit Roundtable Discussion
Moderated by Shannon Ammons, CEO of the Alabama Association of Nonprofits

Marrying Public Relations and Digital Media
Audrey Pannell | SVP of Public Relations at Style Advertising

Speakers: Audrey Pannell

Sales Has Changed
Susie Kelley | Principal at The Spot On Agency

Speakers: Susie Kelley

Social Media Strategy
Taylor Whitaker | Founder; David Wilson | Advisor at Bham Social Media

Speakers:
David Wilson,
Taylor Whitaker

Bridging the Business + Customer Gap: The Power of Qualitative Research
Mary Ann Smith-Janas | President; Grace Bottcher | Analyst at Marketry

Speakers:
Mary Ann Smith-Janas,
Grace Bottcher

Data…The Power Behind Successful Direct Marketing
Darrell Edwards | Chief Marketing and Customer Officer at Mspark

Speakers: Darrell Edwards

April Signature Series Luncheon | SEC Network
2017-04-19 11:30 - 13:00 (America/Chicago) | Screen Shot 2017-05-17 at 9.08.00 AM

May Signature Series Luncheon | Brookwood Baptist Health
2017-05-17 11:30 - 13:00 (America/Chicago) | Screen Shot 2017-05-17 at 9.08.00 AM

June Signature Series Luncheon | Taco Mama
2017-06-21 11:30 - 13:00 (America/Chicago) | Screen Shot 2017-05-17 at 9.08.00 AM

August Signature Series Luncheon
2017-08-16 11:30 - 13:00 UTC | The Harbert Center, 2019 4th Ave N, Birmingham, AL, 35203, United States
How do you resurrect a brand which has been out of use for over 30 years as a transformational catalyst for downtown living?
Join Bayer Properties as they tell the story of a run-down but historical old department store that turned into a live-work-eat-play destination rarely found in even the largest metro areas. From re-branding to a new product type, The Pizitz brand is born again.
Reserve Your Spot
Bethanne Jenkins, Director of Marketing
In 2011, Bethanne Jenkins joined Bayer Properties as Director of Marketing where she is responsible for overseeing consumer and trade marketing efforts for Bayer and its asset portfolio of approximately 10 million SF. Before joining Bayer, Bethanne spent over 10 years in advertising managing brand strategy and implementation for clients ranging from banking to tourism. Bethanne’s experience also includes Parisian Department Stores where she started her career as an assistant buyer.
Jane Hoerner, Senior Marketing Manager
Jane Hoerner has been with Bayer Properties for nearly 4 years. Prior to joining Bayer, she worked for Books-A-Million where she was responsible for advertising and marketing the company’s three brands: Books-A-Million, 2nd & Charles and Yogurt Mountain. Before returning home to Birmingham in 2007, Jane worked with Edelman Public Relations in New York in corporate communications.
Doug Schneider, Senior Vice President, Business Administration
With more than 20 years of retailer and packaged goods marketing experience, Doug Schneider leads the business planning, marketing, human resources, and information technology efforts at Bayer Properties. Before joining the Bayer team in 2007, Doug directed national marketing efforts at retailers such as Kmart, Johnston & Murphy and most recently Saks Department Store Group. He has an understanding of department, specialty and chain store merchandise and marketing strategies, and an in-depth understanding of research and branding principals.
Reserve Your Spot
