AMA Birmingham

January Signature Series Luncheon
2020-01-15 11:30 - 13:00 (America/Chicago) | The Harbert Center, 2019 4th Ave N, Birmingham, AL, 35203, United States
Join the Birmingham chapter of the American Marketing Association on Jan. 15, from 11:30 a.m. to 1 p.m. at the Harbert Center to learn from Josh Loebner, director of strategy for Designsensory and current Clemson University doctoral candidate whose research focuses on advertising and disability.
Loebner’s presentation is titled “Advertising, Disability and the Diversity Directive” and will highlight the scope of buying power of minority and disabled audience. His research also showcases powerful stories of inclusion in advertising and presents ideas on how members can increase connections with a diverse and inclusive audience through their work.
Loebner is on the industry’s premier think tank for diversity and inclusion, the American Advertising Federation Mosaic Council, he is a Hall of Fame inductee and was awarded the National Silver Medal for outstanding contributions to advertising by furthering greater inclusion of people with disabilities.
Loebner writes for Adweek and his chapter in The Routledge Companion to Disability and Media offers a comprehensive survey of advertising at the intersection of disability and media studies. He serves on Knoxville’s Council on Disability Issues. Loebner is partially blind and visually impaired which gives him a personal and unique perspective on his research.
Connect with Loebner on Instagram, LinkedIn and Twitter at @JoshLoebner. You can also connect with him at AdvertisingAndDisability.com.

Register Here!

November Signature Luncheon Series- Featuring Eric Frye
2019-11-20 11:30 - 13:00 UTC | The Harbert Center, 2019 4th Ave N, Birmingham, AL, 35203, United States
The Birmingham Chapter of The American Marketing Association is featuring Eric Frye, President of Waynes, and Creative Director Randy Webb at our November luncheon from 11:30 to 1pm on November 20th.
Save your spot today! Click here to register on Eventbrite.
Eric Frye was part of the leadership team at Waynes after the company was acquired from the founder, Wayne Lagle in 2001. He and Creative Director Randy Webb led marketing efforts as Waynes grew from a mid-sized Birmingham company to a regional player in the pest control industry with over 300 employees. In the summer of 2019, Waynes was acquired by a Swedish conglomerate, Anticimex, in the largest transaction in the history of the pest control industry.
Eric and Randy will talk about building a business for growth, the value of brand development, and the role that company culture played in this remarkable Birmingham success story. Join us to hear more about one of the most successful brand strategies in Birmingham history.
The Birmingham Chapter of The American Marketing Association hosts our Signature Series Luncheon on the 3rd Wednesday of the month at the Harbert Center in downtown Birmingham. We feature a marketing expert sharing their expertise on topics relevant to the Birmingham marketing community.

October Signature Series Luncheon featuring James Spann
2019-10-16 11:30 - 13:00 UTC | The Harbert Center, 2019 4th Ave N, Birmingham, AL, 35203, United States
James Spann
Chief Meteorologist for ABC 33/40
Jackets off, AMA members! James Spann will give us the marketing forecast at our October Signature Series luncheon on Wednesday, Oct. 16 at 11:30 a.m. to 1:30 p.m. at The Harbert Center. Like the weather, the marketing field can change at any moment, so it’s important to learn how to proactively read the signals. Grab the colleagues in your professional polygon and join us for this can’t miss event!

Spann has over 40 years of experience in broadcast television weather and has served as Chief Meteorologist for ABC 33/40 for 22 years. Throughout his career, he has earned several awards such as “Broadcaster of the Year” by the National Weather Association, the “Award for Broadcast Meteorology” by the American Meteorological Society and an Emmy for “Best Television Weather Anchor” while also being elected to the National Academy for Television Arts and Sciences Silver Circle. Spann holds an honorary doctor of laws degree from the University of West Alabama while also being in the hall of fame of both the University of Alabama School of Communication and Theta Tau professional engineering fraternity.

Learn more about Spann’s professional profile at https://abc3340.com/station/people/james-spann-09-14-2015 or follow him on his social media accounts.

Register Here!

Members Only - Free Headshot Event
2019-09-18 13:15 - 14:00 UTC | The Redmont Hotel, 2101 5th Ave N, Birmingham, AL, 35203, United States
Is your LinkedIn profile less than eye-catching? Do you need a quick way to distinguish yourself in a sea of professionals? We are hosting a digital deck-out event for you to receive free headshots to spruce up your social space. After our Signature Series Luncheon on Sept. 18, join us for a members-only event from 1:15 to 2 p.m. at the Redmont Hotel. Have your headshot taken by Julie Johnson of Piper Vine Photography to showcase your unique personal brand.

Why take advantage of this opportunity? Headshots are a great way to fuse together professionalism and personality to your network. You won’t want to miss this exclusive event!

Register Here

Signature Series Luncheon – September 2019
2019-09-18 11:30 - 13:00 UTC | The Harbert Center, 2019 4th Ave N, Birmingham, AL, 35203, United States
The Birmingham Chapter of The American Marketing Association hosts a monthly luncheon from 11:30 to 1 pm at the Harbert Center in downtown Birmingham. We feature a marketing expert sharing their expertise on topics relevant to the Birmingham marketing community.
Click here to save your seat to hear Douglas Burdett, host of The Marketing Book Podcast.
When: Wednesday, September 18th from 11:30am to 1pm
Where: The Harbert Center

Douglas Burdett
Host of The Marketing Book Podcast
Founder/Principal of ARTILLERY
Douglas Burdett is Founder/Principal of ARTILLERY, a manufacturing marketing agency in Norfolk, Virginia, and is the host of The Marketing Book Podcast, which was named by LinkedIn as one of “10 Podcasts That Will Make You a Better Marketer” and by Forbes as one of “11 Smart Podcasts That Will Keep You In The Know.”
Prior to starting his own firm, Douglas worked in New York City on Madison Avenue at ad industry giants J. Walter Thompson and Grey Advertising.
Before starting his business career, Douglas served as a U.S. Army artillery officer overseas for three years and then earned an MBA.
Follow Douglas online:

LinkedIn
Twitter
Artillery Website
The Marketing Book Podcast

Signature Series Luncheon - August 2019
2019-08-21 11:30 - 13:00 UTC | The Harbert Center, 2019 4th Ave N, Birmingham, AL, 35203, United States
Technology’s Role in Birmingham’s Future Growth
Deon Gordon, President & CEO, TechBirmingham
Birmingham is having a cultural, economic, and technological renaissance. Many city wide projects have brought new energy and passion to the Downtown district and serve to help lead our city. Join us and hear from Deon as we learn how Technology will play a vital role in Birmingham’s contiuned success.
Deon Gordon serves as the President & CEO of TechBirmingham, the local technology council for Greater Birmingham, representing approximately 300 tech companies and related organizations. Prior to joining TechBirmingham in December 2017, he led as the Director of Business Growth for REV Birmingham, an economic development agency partnered with City of Birmingham to focus on placed-based revitalization and small business growth. Gordon is the recipient of the 2017 A.G. Gaston Award for Outstanding Community Service and, in the same year, was recognized during the 17th Annual Salute to Outstanding African-Americans by the Birmingham NAACP. He is an avid fan of Stranger Things, Outkast, and people who use the Oxford comma.
$15 Students
$25 Members
$35 Non- Members
Sign up now!

June Signature Series Luncheon
2019-06-19 11:30 - 13:00 UTC | AL
Building Multiple Real Estate Brands Under One
John Boone, Orchestra Partners
There are three distinct tiers of branding in commercial real estate development: 1) the property owner and/or developer, 2) the project itself, and 3) the tenants. This presentation will briefly describe what goes into each one, and how Orchestra Partners uniquely plays a heavy part in all three tiers.
John specializes in organizational strategy, market analysis, community development, and project design/management. After flirting with a Ph.D. in History, he decided his skill set was better suited for the business world. He joined a capital markets firm in Washington D.C. and two years later left to pursue a real estate development career in South Florida, where he directed site selection and inception-stage planning of charter schools. John is a member of the Five Points Alliance, the economic development council for Five Points South. He also volunteers with Big Brothers Big Sisters of Greater Birmingham and enjoys kayaking, bouldering, hiking, and generally being outside on sunny days with a beer.
Save Your Spot Today!

Magic City Marketing Awards
2019-05-16 17:30 - 19:00 UTC | UAB Collat School of Business, 710 13th St S, Birmingham, AL, 35233, United States
Magic City Marketing Awards
The American Marketing Association (AMA) – Birmingham Chapter is bringing you the first annual Magic City Marketing Awards, an awards program recognizing excellence in marketing in Birmingham, Ala., and its surrounding areas. Agencies, in-house marketing departments, freelancers and consultants alike may enter. Submitting a nominee is free, and AMA membership is not required for submission.
Now accepting nominations through March 31!
Categories:

Marketer of the Year
Young Professional Marketer of the Year
Marketing Student of the Year
Forbes McKay Award – Lifetime Achievement in Marketing
Campaign of the Year

How to Submit a Nomination
Submit a nomination online through the AMA Birmingham website by visiting www.amabirmingham.org/awards. Submissions will be accepted beginning Feb. 20 and will close at midnight on March 31. Nominations must be submitted online; nominations sent via email will not be considered.
Submit a Nomination!
Save the Date!
Winners will be recognized at a reception on Thursday, May 16, 2019 at the University of Alabama at Birmingham Collat School of Business. Tickets can be purchased online prior to the event.
Questions?
If you have questions regarding your submission, please email awards@amabirmingham.org.

April Signature Series Luncheon
2019-04-17 11:30 - 13:00 UTC | AL
Birmingham Legion Football Club
Doug Hicks, Executive Vice President
BRINGING SOCCER TO THE MAGIC CITY.
BUILDING A PROFESSIONAL SPORTS BRAND
Join AMA Birmingham as we welcome Doug Hicks.
Doug Hicks – a 25-year professional sports communications, branding & marketing specialist – joined Birmingham Legion Football Club just under a year ago. He primarily oversees business operations using experience earned while working with D.C. United (MLS).
Join us and learn how one of Birmingham’s newest brands developed and learn how Legion Football Club is positioned in the growing Birmingham landscape.
Join us for the upcoming Signature Series Luncheon on Wednesday, April 17th!
Save Your Spot Today!

March Signature Series Luncheon
2019-03-20 11:30 - 13:00 UTC | AL
Building a SaaS Brand:

USING DIGITAL MARKETING, TECHNOLOGY AND DATA

Lori Sullivan, Director of Marketing – Fleetio

Save Your Spot Today!

Software as a service is a software licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted. Often, this allows businesses access to new products with minimal costs and brings much needed speed to marketplace.
Learn how to Fleetio has leveraged their (SaaS) product to manage thousands of vechiles in fleets across the world.
Welcome Lori Sullivan to AMA Birmingham, as we learn how a SaaS startup comes to life, the needs for digital marketing for a new, unique service, and how data supports tough decision making.
Join us for the upcoming Signature Series Luncheon on Wednesday, March 20th!

February Signature Series Luncheon
2019-02-20 11:30 - 13:00 UTC | AL
Cognitive Marketing:

A Glimpse Inside Our Minds and How We Make Decisions Through a Journey of Interactive Brain Games

Sean Doyle, CEO – Fitzmartin

Save Your Spot Today!
Join AMA Birmingham as we welcome Sean Doyle.
Cognitive Marketing helps to form a connection between brands and customers that can influence buying behavior and loyalty. The true importance lies in the connections that are linked between your brand and your customer. Above all, you need to know how you can have a direct impact on them.
Learn how to approach the field of marketing from a different angle and take a stock on how your customer sees and connects with your brand.
Sean has spent the last 27 years running a B2B sales and marketing consultancy helping executives of businesses grow and overcomes sales and marketing barriers based on groundbreaking research in behavioral change. He’s an author, speaker, and advisor for Small to Mid-Sized businesses from $5MM to $250MM.

January Signature Series Luncheon
2019-01-16 11:30 - 13:00 UTC | AL
Scott Bell, Founder & CEO – Bell Media, LLC
How Much Will You Pay for a New Customer?
Understanding customer acquisition cost, churn rates, and lifetime value.
Save Your Spot Today!
Scott will talk about how understanding just how much you are willing to spend to acquire a new customer. The age old saying of ‘it is much cheaper to keep a customer than to get a new one’ still holds today. But just how much are you willing to spend?
Learn how having these figures in your arsenal allows you to prove ROI and where to spend your marketing budget.
Scott shares his knowledge with more than ten years of digital marketing experience, outdoor and indoor media development, new product implementation and team leadership. He has proven ability to drive growth and profits through the diversification of product lines, financial management and strategic thinking.

November Signature Series Luncheon
2018-11-14 11:30 - 13:00 UTC | AL
Ginger Jefferson
Together We Can: Enhancing cooperation and prosperity in Birmingham

Director of Marketing & Communication at the Community Foundation of Greater Birmingham
Save Your Spot Today!
Join AMA Birmingham as we welcome Ginger Jefferson.
Ginger will talk about the role of communication and marketing in taking on major community initiatives that affect a large number of people and the role of outside professional help.
Learn about 3 initiatives spearheaded and developed by the Community Foundation that are positively impacting our community:

Regional Cooperation: Bridging gaps between the 35 municipalities in Jefferson County and supporting opportunities to work together where everyone wins.
Workforce Development: Aligning education, economic development, and workforce development efforts, with the goal of increasing job growth.
Birmingham Violence Reduction Initiative: Cooperation with the City of Birmingham, the police department, and local community leaders to reduce violence.

With more than thirty years’ experience in marketing, corporate communications, and advertising, Ginger is responsible for strategic marketing initiatives, public relations, advertising, social media and branding for the organization.

October 2018 Signature Series Luncheon
2018-10-17 11:30 - 13:00 UTC | AL
Greg Schumann, Vice President
Markstein

Pitfalls and Prosperity
Brand lessons from an unconventional marketing and advertising career

Join AMA Birmingham as we welcome Greg Schumann.
Greg will share successes and failures from his brand experiences, while also discussing best practices in multi-media – an area of focus in his current role with Markstein. This thought-provoking discussion will provide marketers with takeaways on building brands, navigating disruption and market positioning.
Greg Schumann has enjoyed diverse experiences in advertising and marketing, working in Chicago, New York and now Birmingham. He has successfully run brands and business units in b2b marketing, consumer publishing and multi- media. Greg now operates as a Vice President at Markstein, a full-service marketing communications agency in Birmingham.
$15 Students
$25 Members
$35 Non- Members

Sign up now!

Workshop: Harnessing the Power of Video Marketing
2018-09-27 08:00 - 12:00 (America/New_York) | AL
Featuring Ali Schwanke, CEO – Simple Strat
Ali Schwanke is the CEO of Simple Strat, a content marketing agency with a reputation for thought leadership in video marketing. Simple Strat is located in Lincoln, NE, but the AMA Birmingham leadership team had the opportunity to hear Ali deliver the opening presentation at the American Marketing Association National Leadership Summit in Chicago last April. Our first reaction was “Birmingham needs to hear what Ali has to say!”
Since Ali received a 35 mm Nikon Camera in the 3rd grade, she has been exploring her creativity by photographing friends, family, and even the family dog. In addition to these creative projects, Ali has a passion for math and analytics. This has been the perfect combination for helping companies grow through marketing, strategy, and innovation. She sharing my passion with others, teaching them how they can leverage video to excel in marketing and growing their business.
Join us and learn how to execute a video marketing campaign from one of the brightest in the industry. AMA Birmingham is presenting one of many Workshops that delve into the nuts and bolts of some the best topics in marketing.
Space is Limited!
Register Today On Eventbrite
In this workshop, attendees will be able to:

Create a customized plan for each attendee to utilize video content to generate sales and marketing results
Learn about the different types of videos you should be creating for the specific stages of your sales and marketing funnel
Discover the A, B, and C levels of video production and the purpose for each
Explore high level best practices for equipment, production, editing, publishing, and measuring video content effectiveness in both marketing and sales
Determine the allocation of resources and when to create content in-house vs. outsource

Who should attend this workshop?

Marketers of all levels – director, VP, coordinator, etc.
Content creators
Social media marketers
Sales professionals
Entrepreneurs and small business owners
Marketing or sales interns

Coffee & refreshments to begin and lunch will be provided by Taziki’s.
Register Today On Eventbrite

September 2018 Signature Series Luncheon
2018-09-19 11:00 - 13:00 UTC | AL
Robert Fuqua, CEO
Atlas RFID Solutions, Inc.
$15 Students
$25 Members
$35 Non- Members

Sign up now!

August 2018 Signature Series Luncheon
2018-08-15 11:30 - 13:00 UTC | AL
Jim Cavale, Founder & CEO
INFLUENCER (INFLCR)
$25 Members and $35 Non- Members, $15 Students

Sign up now!

May 2018 Signature Series Luncheon
2018-05-16 11:30 - 13:00 UTC | AL
Featuring American Family Care
CMO, William L. Koleszar
$25 Members and $35 Non- Members, $15 Students
Click here to Reserve Your Spot!

“Connecting Your Company’s Core Values to Your Brand.”
Learn how American Family Care uses data, technology, and incentives to fulfill its brand promise.
Seating Limited, RSVP Today!

January Signature Series Luncheon
2018-01-17 11:30 - 13:00 UTC | AL
Featuring Robert Fuqua, Atlas RFID CEO

$25 Members and $35 Non- Members, $15 Students
Click here to Reserve Your Spot!

“Seek First To Understand, Then to Be Understood – By the Right People”
TechBirmingham thrives through its immensely talented and diverse group of member companies and highlighting this group of movers, shakers and makers in Bham’s tech industry is Robert Fuqua, Founder, President and CEO at Atlas RFID. Fuqua was born in Birmingham and lived here until he left to attend West Point at 18. He lived in many parts of the country before returning to Birmingham in 2006. Join us to learn more about his company, Atlas RFID, and the great things they are doing in Birmingham and beyond.
Seating Limited, RSVP Today!

November Signature Luncheon Series
2017-11-15 11:30 - 13:00 UTC | AL
Featuring the Bruno Event Team, Gene Hallman, CEO and Dee Dee Mathis, Senior VP-Marketing

$25 Members and $35 Non- Members, $15 Students
Click here to Reserve Your Spot!

The November Signature Luncheon Series features Gene Hallman and Dee Dee Mathis from the Bruno Event Team. They are presenting “The Evolution of Event Marketing: Moving from Traditional Tactics to Building Data-Driven Connections”. Gene and Dee Dee will discuss the ways we market our events using digital, social, email, data, analytics, and content marketing.
Seating is limited, so don’t wait to reserve your spot!

Gene Hallman, CEO of Bruno Event Team

Gene Hallman co-founded the company in 1995 with his partner, Ronnie Bruno. Since that time, Gene has helped put Birmingham on the sports map through helping to bring in events like Olympic Soccer, Professional Golf, Boxing, and IndyCar racing. Gene was recently named One of the Top 10 Most Influential People in Alabama Sports.

Dee Dee Mathis, Senior Vice President of Marketing
Dee Dee joined Bruno Event Team in 2016 to head up their advertising, public relations, digital, ticketing and creative division. While she describes herself as a marketing nerd, she is a rare combination of analytical and creative thinking.

Register Here!

October Signature Series Luncheon
2017-10-18 11:30 - 13:00 UTC | AL
Retail is Changing, Brands Should Too

$20 for Members, $30 for Non-Members
Click here to Reserve Your Spot!

Founded in 1945 with over 1,000 store locations across the country, Hibbett Sports is a leading athletic-inspired fashion retailer primarily located in small and mid-sized communities across the country. Find out how Hibbett has evolved their marketing strategies, tactics, customer loyalty program and brand message in an effort to bring their personalized customer service experience and access to coveted footwear, apparel and accessories to a brick and mortar and online audience.

Featured Speaker
Sarah Wangaard, VP of Marketing
Sarah joined Hibbett in September 2007 and over the past ten years has held numerous roles in the company’s marketing and digital departments. She has a variety of marketing expertise with a broad range of experience from direct-to-consumer marketing and digital marketing to customer loyalty. As the Vice President of Marketing, she is responsible for customer loyalty, as well as digital, social, mobile and site marketing. After growing up in Tennessee, she received her B.A. in Communications- Public Relations from Lee University.
Register Here!

September Signature Series Luncheon
2017-09-20 11:30 - 13:00 UTC | The Harbert Center, 2019 4th Ave N, Birmingham, AL, 35203, United States
We Cover What Matters: Behind the Brand
No other industry has undergone more drastic changes in the last few years than health care. Blue Cross and Blue Shield of Alabama knows nothing matters more than your health.

Featured Speakers
Carol Glass, Marketing Department Manager
LaBrandon Dates, Manager – Mass Media

Go “Behind the Brand” to learn how Blue Cross – a trusted health partner — finds new ways to tell its value story.

Register Here!

August Signature Series Luncheon
2017-08-16 11:30 - 13:00 UTC | The Harbert Center, 2019 4th Ave N, Birmingham, AL, 35203, United States
How do you resurrect a brand which has been out of use for over 30 years as a transformational catalyst for downtown living?
Join Bayer Properties as they tell the story of a run-down but historical old department store that turned into a live-work-eat-play destination rarely found in even the largest metro areas. From re-branding to a new product type, The Pizitz brand is born again.
Reserve Your Spot
Bethanne Jenkins, Director of Marketing
In 2011, Bethanne Jenkins joined Bayer Properties as Director of Marketing where she is responsible for overseeing consumer and trade marketing efforts for Bayer and its asset portfolio of approximately 10 million SF. Before joining Bayer, Bethanne spent over 10 years in advertising managing brand strategy and implementation for clients ranging from banking to tourism. Bethanne’s experience also includes Parisian Department Stores where she started her career as an assistant buyer.
Jane Hoerner, Senior Marketing Manager
Jane Hoerner has been with Bayer Properties for nearly 4 years. Prior to joining Bayer, she worked for Books-A-Million where she was responsible for advertising and marketing the company’s three brands: Books-A-Million, 2nd & Charles and Yogurt Mountain. Before returning home to Birmingham in 2007, Jane worked with Edelman Public Relations in New York in corporate communications.
Doug Schneider, Senior Vice President, Business Administration
With more than 20 years of retailer and packaged goods marketing experience, Doug Schneider leads the business planning, marketing, human resources, and information technology efforts at Bayer Properties. Before joining the Bayer team in 2007, Doug directed national marketing efforts at retailers such as Kmart, Johnston & Murphy and most recently Saks Department Store Group. He has an understanding of department, specialty and chain store merchandise and marketing strategies, and an in-depth understanding of research and branding principals.
Reserve Your Spot

June Signature Series Luncheon | Taco Mama
2017-06-21 11:30 - 13:00 (America/Chicago) | Screen Shot 2017-05-17 at 9.08.00 AM
For The Love of Tacos and People – Standing Out In An Oversaturated Market
Presented by
Will Haver
Restauranteur/Owner of Taco Mama & Otey’s Tavern
There are hundreds of places you can get a taco – so what has Will Haver done to set his Birmingham-based beloved taqueria apart from the pack? Find out how Will’s vision for Taco Mama was guided by setting unwavering high standards of excellence in the décor, the service, its people and, of course, the food.
Will Haver has been in love with fresh ingredients since working in his mother’s garden outside of their Mountain Brook home. His introduction to working with garden-fresh food started there, and his beginnings in restaurant ownership began when he took over Crestline’s Otey’s Tavern in 2007. Haver then opened Taco Mama in December of 2011 and hasn’t looked back since, with his restaurant earning numerous accolades throughout the city and Haver himself even landing in the Birmingham Business Journal’s Top 40 under 40.

May Signature Series Luncheon | Brookwood Baptist Health
2017-05-17 11:30 - 13:00 (America/Chicago) | Screen Shot 2017-05-17 at 9.08.00 AM
A Healthcare Joint Venture: What’s My Name Again?
Kate DeWitt Darden | Vice President, Marketing & Communications, Brookwood Baptist Health
The healthcare landscape experienced unprecedented change in 2016. Hospitals moved and changed names while across town two former competitors came together in a joint venture. Brookwood Baptist Health united Brookwood Medical Center, Baptist Health System and Tenet Healthcare. The new brand was launched in April of 2016 and Kate Darden will provide a behind the scenes look at the process, challenges and learnings.
Kate is responsible for brand management, service line marketing, advertising, public relations, content strategy, community engagement, and internal communications at Brookwood Baptist Health. Her career began at Southern Progress, where she led marketing for the Healthy Living Division, including blockbuster brands Cooking Light and Health. Before joining BHS, Kate and two partners with a shared passion for brand strategy and careers devoted to launching, building and re-inventing brands created a full service marketing firm, which served clients in travel, higher education, legal, and commercial real estate.

April Signature Series Luncheon | SEC Network
2017-04-19 11:30 - 13:00 (America/Chicago) | Screen Shot 2017-05-17 at 9.08.00 AM
Ben May | Senior Director ESPN Sports Management, SEC-ESPN Network
Join us for a fascinating look into the SEC Network – the most successful cable network launch in history. And learn what ESPN and the SEC Network have planned for the future.
Ben is responsible for oversite of the Southeastern Conference’s official corporate sponsorship program for ESPN in conjunction with the SEC Network, a 24-7 television network dedicated to the Southeastern Conference and the most successful launch of a cable television network in history.
His responsibilities include representing conference assets to corporate America through multi-platform opportunities including conference intellectual property rights and event marketing, broadcast television and digital/social/mobile applications.

Answers in Action Conference
2017-04-07 09:00 - 16:00 (America/Chicago) | Screen Shot 2017-05-17 at 9.08.00 AM
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Space is limited, so register soon. Get early-bird pricing through March 31, 2017. After that, prices go up $20.

Members :: $59
Guests :: $79
Students :: $39

Brought to you, in part, by our friends at Isotope Eleven, Mspark and Blue Cross and Blue Shield of Alabama. Using Big Data to Target an Audience of One
Josh Jones | Managing Partner of StrategyWise
Speakers: Josh Jones

B2B Success: Rising Above the Noise
Bebe Goodrich | President of Icebox Coffee

Speakers: Bebe Goodrich

Storytelling & Marketing: Why Business Blogging is Cost-Effective
Russell Hooks | Founder of Happenin’s in the ‘Ham

Speakers: Russell Hooks

Digital Marketing Strategies
Jamie Parris | Senior Marketing Consultant at Uptick Marketing

Speakers: Uptick Marketing

Strategy Matters: Exploring the Components of a Strategic Communications Plan
Chris McCauley | Director, Markstein

Speakers: Chris McCauley

Practical Tips to Implement Marketing Automation the Right Way
John Burdett | CEO of FastSlowMotion

Speakers: John Burdett

Nonprofit Roundtable Discussion
Moderated by Shannon Ammons, CEO of the Alabama Association of Nonprofits

Marrying Public Relations and Digital Media
Audrey Pannell | SVP of Public Relations at Style Advertising

Speakers: Audrey Pannell

Sales Has Changed
Susie Kelley | Principal at The Spot On Agency

Speakers: Susie Kelley

Social Media Strategy
Taylor Whitaker | Founder; David Wilson | Advisor at Bham Social Media

Speakers:
David Wilson,
Taylor Whitaker

Bridging the Business + Customer Gap: The Power of Qualitative Research
Mary Ann Smith-Janas | President; Grace Bottcher | Analyst at Marketry

Speakers:
Mary Ann Smith-Janas,
Grace Bottcher

Data…The Power Behind Successful Direct Marketing
Darrell Edwards | Chief Marketing and Customer Officer at Mspark

Speakers: Darrell Edwards

March Signature Series Luncheon
2017-03-15 11:30 - 13:00 (America/Chicago) | Screen Shot 2017-05-17 at 9.08.00 AM
The Marketing Evolution

Dan Pahos, CEO of Home Instead and BBJ’s 2014 Small Business Executive of the Year, will share how his marketing strategies have evolved over the past 20 years and leave you with ideas on how you can best market your business in today’s environment.
Luncheon attendees can also get their professional headshots updated at the luncheon! Photographer Eric Gray will be set up in The Harbert Center’s Library from 11:00 am until noon. The price is only $25 for AMA Birmingham members and $50 for non-members.

June Signature Series Luncheon | Taco Mama
2017-02-15 11:30 - 13:00 UTC | AL

February Signature Series Luncheon | Lake Homes Realty
2017-02-15 11:30 - 13:00 UTC | AL
Going after the Giants… Sideways
Presented by Glen Phillips
CEO of Lake Homes Realty / LakeHomes.com
February 15, 2017 | The Harbert Center
Pretend you have business blender. What would you get if you put in that blender – a national traditional real estate company – Zillow – Amazon – and Uber? You’d get Lake Homes Realty, one of the nation’s fastest growing full-service real estate companies.
Join us and learn how Lake Homes Realty created a successful business around the commitment that service, technology, and marketing are inseparable and leverage-able.
Glenn S. Phillips appreciates dark chocolate and a good pun. As CEO of Lake Homes Realty, his work includes major involvement in marketing and technology (which in this day, are intertwined).
An author and speaker, he has been quoted in The Wall Street Journal, U.S. News & World Report, USA Today, Realtor.com, ABC News Now, Psychology Today, Entrepreneur, and Fortune Small Business. Glenn also occasionally plays a really ugly tuba before an audience of thousands.
Glenn is also founder and Senior Consultant of Forte’ Incorporated, a technology consulting firm, and serves on the Board of Directors of the National Federation of Independent Business.
Learn more about Lake Homes Realty at lakehomes.com
