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X-WR-CALNAME:AMA Birmingham
X-ORIGINAL-URL:https://amabirmingham.org
X-WR-CALDESC:Events for AMA Birmingham
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BEGIN:VTIMEZONE
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DTSTART:20140101T000000
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BEGIN:VEVENT
DTSTART;TZID=UTC:20150318T113000
DTEND;TZID=UTC:20150318T130000
DTSTAMP:20260419T071159
CREATED:20141112T151202Z
LAST-MODIFIED:20170809T223034Z
UID:1073-1426678200-1426683600@amabirmingham.org
SUMMARY:March Power Marketing Luncheon
DESCRIPTION:[vc_row][vc_column width=”1/1″][vc_column_text]\nThe Next Frontier of Marketing: Human Engagement\nPresented by John Gardner\, Luckie & Company[/vc_column_text][vc_button title=”REGISTER NOW” target=”_blank” color=”btn-info” icon=”none” size=”btn-large” href=”http://www.cvent.com/events/march-power-marketing-luncheon/registration-182aab9ac6a74057a9ff60aca53fe9e3.aspx”][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_column_text]The proliferation of technology\, data and connectivity has accelerated and amplified every aspect of the marketing ecosystem\, helping us as marketers optimize all our marketing processes. But\, is that good news for the customer? In our zeal to serve up highly optimized propositions\, have we gone too far? Statistics show that the effectiveness of marketing has never been lower while the attitudes of consumers toward marketers have never been worse. Have we become our own worst enemy in the pursuit of ROI? \nJohn Gardner recognized the need to set his agency on a new path\, to pioneer an approach for his clients that would help them recapture the love and support of their customers. \nJohn calls this revolutionary approach “the human experience” because as humans\, we all care about the entire brand experience\, not just sales or service. Engagement and response are optimized by what is best for the customer – not for the organization. In this new paradigm\, brands must first get much closer to their customers and listen to and engage with them over time and across channels and media. \nJoin us as John shares the new path he has forged for his agency called “the human experience” and how you might start to think about your marketing efforts in a whole new way that will separate your brand from the herd. \nAbout John Gardner \nJohn Gardner was named president of Luckie in 2013. John has worked with some of the top brands in the country\, including Regions\, Chick-fil-A\, Marriott\, Kohl’s\, Saks\, Disney\, Liz Claiborne\, AT&T\, Nestlé\, L’Oréal\, Lane Bryant\, GlaxoSmithKline\, Novartis and Pfizer. \n\nEarly Birds Register and Pay by Friday Noon\, March 13: Members $20\, Guests $30\, Students $10\nAfter Friday Noon\, March 13: Members $30\, Guests $40\, Students $15 \n**Early Bird prices accepted at the door for company checks and students cash.[/vc_column_text][/vc_column][/vc_row]
URL:https://amabirmingham.org/event/march-power-marketing-luncheon/
LOCATION:Screen Shot 2017-05-17 at 9.08.00 AM
CATEGORIES:Luncheons
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BEGIN:VEVENT
DTSTART;TZID=UTC:20150226T173000
DTEND;TZID=UTC:20150226T200000
DTSTAMP:20260419T071159
CREATED:20150219T161617Z
LAST-MODIFIED:20170809T223043Z
UID:1359-1424971800-1424980800@amabirmingham.org
SUMMARY:February Fling
DESCRIPTION:[vc_row][vc_column width=”1/1″][vc_column_text]Join us for a night of networking with Birmingham’s growing marketing community![/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_button2 title=”Click Here to Register” style=”rounded” color=”turquoise” size=”md” link=”url:http%3A%2F%2Fwww.cvent.com%2Fd%2Fwrq993%2F4W||target:%20_blank”][/vc_column][/vc_row]
URL:https://amabirmingham.org/event/february-fling/
CATEGORIES:Special Events and Receptions
ATTACH;FMTTYPE=:
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BEGIN:VEVENT
DTSTART;TZID=UTC:20150218T113000
DTEND;TZID=UTC:20150218T130000
DTSTAMP:20260419T071159
CREATED:20141112T150910Z
LAST-MODIFIED:20170809T223034Z
UID:1072-1424259000-1424264400@amabirmingham.org
SUMMARY:February Marketing Power Lunch
DESCRIPTION:[vc_row][vc_column width=”1/1″][vc_button2 title=”Click Here to Register” style=”rounded” color=”turquoise” size=”md” link=”url:http%3A%2F%2Fwww.cvent.com%2Fd%2Flrq9zt%2F4W||”][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_column_text]Digital Storytelling on Steroids: Branded Content Marketing\nGuest Speaker: Libby Romano and Lindsey Sims\, Big Communications \nJoin us as Libby and Lindsey share how great stories have the power to create gravity – effortlessly drawing people into brands\, whether written\, spoken or seen. But if that information isn’t relevant\, exciting\, timely\, and shareworthy\, it is a waste of time.  Don’t waste time. \nLibby Romano\, Director of Digital Strategy\, and Lindsey Sims\, Media Director\, played principle roles in evolving Big’s public relations and digital services to meet this new challenge – effectively creating the agency’s content marketing service offerings from the ground up.  They’ve been integral in leading the charge on all things content and implementing effective strategies for clients.  What started as brand journalism back in 2012 with Big’s Alabama Gulf Seafood and Alabama Department of Commerce campaigns\, evolved into a recipe for creating\, developing\, and delivering compelling branded content. They call it content marketing: digital storytelling on steroids. \n Early Birds Register and Pay by Friday Noon February 13: Members $20\, Guests $30\, Students $10 \nAfter Friday Noon February 13: Members $30\, Guests $40\, Students $15\n\n**Early Bird prices accepted at the door for company checks and students cash.[/vc_column_text][/vc_column][/vc_row]
URL:https://amabirmingham.org/event/february-marketing-power-lunch/
LOCATION:Screen Shot 2017-05-17 at 9.08.00 AM
CATEGORIES:Luncheons
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BEGIN:VEVENT
DTSTART;TZID=UTC:20150121T113000
DTEND;TZID=UTC:20150121T130000
DTSTAMP:20260419T071159
CREATED:20141112T150202Z
LAST-MODIFIED:20170809T223034Z
UID:1071-1421839800-1421845200@amabirmingham.org
SUMMARY:January Power Marketing Luncheon
DESCRIPTION:[vc_row][vc_column width=”1/1″][vc_button2 title=”Click Here to Register” style=”rounded” color=”turquoise” size=”md” link=”url:http%3A%2F%2Fwww.cvent.com%2Fd%2Fkrqmbw%2F1Q||target:%20_blank”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]\nTackling 100+ Unique Markets Through Effective Communications\nPresented by Casey Lassiter- Associate Director of Communications\, Healthsouth Corporation \nCasey will share how her very small staff\, handles communications and marketing for more than 100 hospitals in HealthSouth’s nationwide network. \nThe hospitals are in very different markets – some in small markets with no competitors while some experience the opposite. This creates a challenge for her team\, which acts as a resource and support for all HealthSouth hospitals as well as the corporate office. \nThe presentation will include details on how they tackle public relations\, media relations\, crisis communications\, creative services\, online communications (including social media) and internal communications and marketing from a corporate level while still allowing hospitals to customize their message and marketing. \nAbout Casey Lassiter \nCasey Lassiter serves as associate director of communications at HealthSouth Corporation where she is responsible for the company’s external communications including public and media relations for both the corporate office and the company’s nationwide network of more than 100 hospitals in 33 states. In this role\, she also serves as the media spokesperson for the company. Many of her current tasks include working directly with corporate leadership to communicate current and trending news for the company that involves media outlets in both the local and national markets. Casey has worked with HealthSouth’s development team and other departments to bring more than ten new hospitals and acquisitions to the HealthSouth network of inpatient rehabilitation hospitals and was part of the team that redesigned the corporate website and the team that redesigned more than 100 HealthSouth hospital websites across the country. Casey’s public relations work on the company’s Amputees Across America program received a Public Relations Council of Alabama Medallion Award and a Public Relations Society of America Award of Excellence Silver Anvil Award. \nEarly Birds Register and Pay by Friday Noon Jan. 16: Members $20\, Guests $30\, Students $10 \nAfter Friday Noon Jan. 16: Members $30\, Guests $40\, Students $15 \n**Early Bird prices accepted at the door for company checks and student cash.[/vc_column_text][/vc_column][/vc_row]
URL:https://amabirmingham.org/event/january-power-marketing-luncheon/
LOCATION:Screen Shot 2017-05-17 at 9.08.00 AM
CATEGORIES:Luncheons
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BEGIN:VEVENT
DTSTART;TZID=UTC:20141210T173000
DTEND;TZID=UTC:20141210T200000
DTSTAMP:20260419T071159
CREATED:20141112T145203Z
LAST-MODIFIED:20170809T223051Z
UID:1069-1418232600-1418241600@amabirmingham.org
SUMMARY:Birmingham AMA Holiday Networking Mixer
DESCRIPTION:[vc_row][vc_column width=”1/1″][vc_button2 title=”Click Here to Register” style=”rounded” color=”turquoise” size=”md” link=”url:http%3A%2F%2Fwww.cvent.com%2Fd%2F34qh1f%2F4W||target:%20_blank”][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_single_image image=”1081″ border_color=”grey” img_link_target=”_self” img_size=”1000×662″][/vc_column][/vc_row]
URL:https://amabirmingham.org/event/birmingham-ama-holiday-mixer/
CATEGORIES:Special Events and Receptions
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BEGIN:VEVENT
DTSTART;TZID=UTC:20141120T073000
DTEND;TZID=UTC:20141120T083000
DTSTAMP:20260419T071159
CREATED:20141103T150057Z
LAST-MODIFIED:20170809T223057Z
UID:1016-1416468600-1416472200@amabirmingham.org
SUMMARY:AMA Coffee Talk
DESCRIPTION:[vc_row][vc_column width=”1/1″][vc_button title=”Register for this Event” target=”_blank” color=”btn-info” icon=”none” size=”wpb_regularsize” href=”http://www.cvent.com/d/74qy5x/4W”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Find out why joining AMA is a great value and an important investment in your future! Meet and mingle with both new and long-time AMA members. We want to get know you better and to share with you how AMA membership can benefit your career. Register now so we can reserve space. This is a FREE event! \nLooking forward to getting to know YOU![/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_single_image image=”1078″ alignment=”center” border_color=”grey” img_link_target=”_self” img_size=”1000×662″][/vc_column][/vc_row]
URL:https://amabirmingham.org/event/ama-coffee-talk/
CATEGORIES:Special Events and Receptions
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20141119T113000
DTEND;TZID=UTC:20141119T130000
DTSTAMP:20260419T071159
CREATED:20141015T213913Z
LAST-MODIFIED:20170809T223103Z
UID:1001-1416396600-1416402000@amabirmingham.org
SUMMARY:November Power Marketing Luncheon
DESCRIPTION:[vc_row][vc_column width=”1/1″][vc_button title=”Register For This Event” target=”_blank” color=”btn-info” icon=”none” size=”wpb_regularsize” href=”http://www.cvent.com/events/november-ama-power-luncheon-program/event-summary-6b6c88aec33f4e8bba8dd91cd0ee42d7.aspx”][vc_column_text]\nYou Don’t Have To Wear Wing Tip Shoes To Be An Entrepreneur\nPresented by Bud Cason\, Owner\, Founder and CEO\, Bud’s Best Cookies\nJoin us as Bud Cason shares with us his story of what it takes to be a successful entrepreneur.\nBud’s Best Cookies is one of the country’s leaders in bite-sized cookie production. Bud’s manufactures several brands of cookies in 30 different flavors and varieties and produces over one million cookies per hour in their Hoover location. \nRegister by 12 pm November 14: Students $10 Members $20 Guests $30\nRegister at the door (space permitting): Students $15 Members $30 Guests $40[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][/vc_column][/vc_row]
URL:https://amabirmingham.org/event/november-power-marketing-luncheon/
LOCATION:Screen Shot 2017-05-17 at 9.08.00 AM
CATEGORIES:Luncheons
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BEGIN:VEVENT
DTSTART;TZID=UTC:20141015T113000
DTEND;TZID=UTC:20141015T130000
DTSTAMP:20260419T071159
CREATED:20140822T165408Z
LAST-MODIFIED:20170809T223034Z
UID:778-1413372600-1413378000@amabirmingham.org
SUMMARY:October Power Marketing Luncheon
DESCRIPTION:[vc_row][vc_column][vc_button title=”Register for the Event” target=”_blank” color=”btn-info” icon=”none” size=”btn-large” href=”https://www.cvent.com/events/october-ama-power-luncheon-program/registration-e8467ca4284c4a1792d9eb7d7ef08558.aspx”][vc_column_text]Connecting With Customers \nPresented by Michele Elrod\, Executive Vice President\, Head of Marketing – Regions Financial \nJoin us as Michele shares with us Regions’ mission\, the thrill of creating a new brand and the role of the iconic bike\, how Regions is better connecting with customers\, and Regions’ commitment to communities through financial education and sponsorships. \nMichele Elrod has been a marketing professional for nearly 35 years\, 30 of those in the ever-changing banking industry. In her words\, “Today\, marketing offers more opportunities than ever before to support your company and ensure that marketing is a revenue center.” \nShe earned her master’s degree from the University of Alabama School of Communication and Information Services\, where she was recently recognized as the 2014 Outstanding Alumna in Advertising. The Birmingham Business Journal honored Michele as a top CMO in the 2014 C-suite awards. She currently serves in the University Of Alabama Culverhouse School Of Commerce Mentor Program and is a member of the Culverhouse Board of Visitors. \n\nThis event is sponsored by the Exact Target Marketing Cloud. The Exact Target Marketing Cloud from Salesforce is the platform for 1:1 customer journeys\, connecting companies with customers in whole new ways. Learn more at exacttarget.com. \n  \n \n  \n  \nSam Capra will discuss the world’s most powerful 1:1 digital marketing platform\, the ExactTarget Marketing Cloud. Learn how it helps you make the most of every customer interaction—creating personalized\, cross-channel customer journeys that deliver exceptional brand experiences. \n  \n[/vc_column_text][vc_button title=”Register for the Event” target=”_blank” color=”btn-info” icon=”none” size=”btn-large” href=”https://www.cvent.com/events/october-ama-power-luncheon-program/registration-e8467ca4284c4a1792d9eb7d7ef08558.aspx”][/vc_column][/vc_row]
URL:https://amabirmingham.org/event/october-power-marketing-luncheon/
LOCATION:Screen Shot 2017-05-17 at 9.08.00 AM
CATEGORIES:Luncheons
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BEGIN:VEVENT
DTSTART;TZID=UTC:20141002T173000
DTEND;TZID=UTC:20141002T200000
DTSTAMP:20260419T071159
CREATED:20140906T155116Z
LAST-MODIFIED:20170809T223034Z
UID:935-1412271000-1412280000@amabirmingham.org
SUMMARY:October Networking Mixer
DESCRIPTION:[vc_row][vc_column width=”1/1″ el_class=”centered”][vc_button title=”Register for the Mixer” target=”_blank” color=”btn-success” icon=”none” size=”btn-large” href=”https://www.cvent.com/events/october-networking-mixer/registration-13407269f1bc4090a82641694905b65e.aspx” el_class=”centered”][/vc_column][/vc_row]
URL:https://amabirmingham.org/event/october-networking-mixer/
CATEGORIES:Luncheons
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20140916T113000
DTEND;TZID=UTC:20140916T130000
DTSTAMP:20260419T071159
CREATED:20140819T203038Z
LAST-MODIFIED:20170809T223133Z
UID:766-1410867000-1410872400@amabirmingham.org
SUMMARY:September Power Marketing Luncheon
DESCRIPTION:Marketing Strategies For Companies In Their Early Stages\nPresented by Devon Laney\, President & CEO\, Innovation Depot\nInnovation Depot\, Birmingham’s high-tech/biotech business incubator\, was named Technology Incubator of the Year in 2011 by the National Business Incubation Association. As Innovation Depot’s President and CEO\, Devon Laney offers a unique perspective on marketing strategies that can help early stage companies succeed on a limited budget and with limited internal resources. Prior to joining Innovation Depot in 2005\, Devon worked on a broad range of marketing\, I/T and strategic organizational projects with various Fortune 500 companies as an analyst with Accenture LLP in Atlanta. Previously\, Devon worked on the development\, redesign and launch of Energen Corporation’s intranet\, and also served as the Entertainment Editor for nationally distributed Family Issues Magazine. Devon is the youngest member to ever serve on the Executive Committee of the Birmingham Venture Club\, and the organization’s only consecutive back-to-back President. Additionally\, Devon serves on the Executive Committees of TechBirmingham and BioAlabama\, and he also serves on the Local Advisory Board of BBVA Compass Bank and The Alys Stephens Center Young Patrons Board. Devon is a member of the 2008 inaugural class of Leadership UAB\, Leadership Birmingham’s 2010 class\, and the Rotary Club of Birmingham. In 2009\, Devon was selected as one of Birmingham Business Journal’s “Top 40 Under 40”. Power Networking starts at 11:30 am\, Keynote Program is from Noon – 1:30pm REGISTER HERE
URL:https://amabirmingham.org/event/power-marketing-luncheon/
LOCATION:Screen Shot 2017-05-17 at 9.08.00 AM
CATEGORIES:Luncheons
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