AMA Birmingham

October Power Marketing Luncheon
2014-10-15 11:30 - 13:00 UTC | Screen Shot 2017-05-17 at 9.08.00 AM
Connecting With Customers
Presented by Michele Elrod, Executive Vice President, Head of Marketing – Regions Financial
Join us as Michele shares with us Regions’ mission, the thrill of creating a new brand and the role of the iconic bike, how Regions is better connecting with customers, and Regions’ commitment to communities through financial education and sponsorships.
Michele Elrod has been a marketing professional for nearly 35 years, 30 of those in the ever-changing banking industry. In her words, “Today, marketing offers more opportunities than ever before to support your company and ensure that marketing is a revenue center.”
She earned her master’s degree from the University of Alabama School of Communication and Information Services, where she was recently recognized as the 2014 Outstanding Alumna in Advertising. The Birmingham Business Journal honored Michele as a top CMO in the 2014 C-suite awards. She currently serves in the University Of Alabama Culverhouse School Of Commerce Mentor Program and is a member of the Culverhouse Board of Visitors.

This event is sponsored by the Exact Target Marketing Cloud. The Exact Target Marketing Cloud from Salesforce is the platform for 1:1 customer journeys, connecting companies with customers in whole new ways. Learn more at exacttarget.com.

Sam Capra will discuss the world’s most powerful 1:1 digital marketing platform, the ExactTarget Marketing Cloud. Learn how it helps you make the most of every customer interaction—creating personalized, cross-channel customer journeys that deliver exceptional brand experiences.

October Networking Mixer
2014-10-02 17:30 - 20:00

September Power Marketing Luncheon
2014-09-16 11:30 - 13:00 | Screen Shot 2017-05-17 at 9.08.00 AM
Marketing Strategies For Companies In Their Early Stages
Presented by Devon Laney, President & CEO, Innovation Depot
Innovation Depot, Birmingham’s high-tech/biotech business incubator, was named Technology Incubator of the Year in 2011 by the National Business Incubation Association. As Innovation Depot’s President and CEO, Devon Laney offers a unique perspective on marketing strategies that can help early stage companies succeed on a limited budget and with limited internal resources. Prior to joining Innovation Depot in 2005, Devon worked on a broad range of marketing, I/T and strategic organizational projects with various Fortune 500 companies as an analyst with Accenture LLP in Atlanta. Previously, Devon worked on the development, redesign and launch of Energen Corporation’s intranet, and also served as the Entertainment Editor for nationally distributed Family Issues Magazine. Devon is the youngest member to ever serve on the Executive Committee of the Birmingham Venture Club, and the organization’s only consecutive back-to-back President. Additionally, Devon serves on the Executive Committees of TechBirmingham and BioAlabama, and he also serves on the Local Advisory Board of BBVA Compass Bank and The Alys Stephens Center Young Patrons Board. Devon is a member of the 2008 inaugural class of Leadership UAB, Leadership Birmingham’s 2010 class, and the Rotary Club of Birmingham. In 2009, Devon was selected as one of Birmingham Business Journal’s “Top 40 Under 40”. Power Networking starts at 11:30 am, Keynote Program is from Noon – 1:30pm REGISTER HERE
