AMA Birmingham

Digital Marketing for Growth Workshop
2021-02-04 14:30 - 16:30 (America/Chicago) | AL
Featuring Laura Cabaniss – Digital Marketing for Growth Workshop
Register on Eventbrite to reserve your spot.
AMA Birmingham will be hosting a Digital Marketing for Growth Workshop on Feb 4 from 2:30-4:30 PM (CST) on opportunities to grow your business through digital and social media.
Organized by Laura Cabaniss, adjunct instructor of marketing at the University of Alabama and owner of Cabaniss Media, the workshop will provide hands-on learning on the basics of digital marketing to grow your business.
Key Takeaways include:

Creating buyer personas to shape communication strategy
Standing out from your competition with content marketing
Tracking and measuring your digital campaign performance for greater results

If you’re a small business owner and or interested in sharpening up your digital marketing skills to drive business growth, you won’t want to miss this! This workshop will be virtual and is free to members, and $10 plus Eventbrite fee for non-members.
Don’t forget to download your templates for this Workshop below:

Buyer Persona Template Download
Buying Process Stage Template
Content Monitoring Template

Reserve Your Spot!

January Signature Series Luncheon
2021-01-20 12:00 - 13:00 (America/Chicago) | AL
Featuring Dave Karr – Sales and Marketing Alignment for 2021
Register on Eventbrite to reserve your spot.
AMA Birmingham will be hosting a Signature Series luncheon on Jan 20 from 12:00-1 PM (CST) on marketing and sales alignment strategies to enable revenue growth in 2021.
Featuring Dave Karr, vice president of marketing and business development for Klyck.io, the luncheon will redefine the role of marketing and sales in today’s modern B2B marketing environment. With as much as 80% of the buyer journey now occurring prior to a prospect interacting with the sales team, it’s never been more important to ensure there are aligned strategies between marketing and sales.
Key Takeaways include:

Addressing the new B2B buyer journey
Understanding the impact of COVID-19 on the marketing and sales funnel
Redefining the relationship between marketing and sales
Developing new marketing and sales alignment strategies to drive growth

If you’re interested in improving your marketing and sales approach for growth in 2021, you won’t want to miss this! This luncheon will be virtual, free, and open to everyone.
Reserve Your Spot!

November Signature Series Luncheon
2020-11-18 12:00 - 13:00 (America/Chicago) | AL
Featuring Stan Phelps, Public Speaker, Author & Workshop Facilitator
Register on Eventbrite to reserve your spot.
Join the Birmingham chapter of the American Marketing Association on Nov. 18th, from 12:00 p.m. to 1 p.m. at a virtual event to learn from Stan Phelps, CEO of Purple Goldfish.
Author of “Pink Goldfish: Amplify Differentiation to Stand Out in the Marketplace”
Admission: Free and virtual
Reserve Your Spot!

October Signature Series Luncheon
2020-10-21 12:00 - 13:00 (America/Chicago) | AL
Join the Birmingham chapter of the American Marketing Association on Oct. 21st, from 12:00 a.m. to 1 p.m. at a virtual event to learn from Drew Honeycutt, President of Innovation Depot.
Register Now!
Innovation Depot CEO Drew Honeycutt will discuss the Depot’s recent investment in marketing and communications, and why he feels it is crucial for the future success of the organization — as well as for the success of The Switch, Birmingham’s new tech district. Honeycutt will talk about the why behind the company’s brand refresh, the intentions behind its website overhaul, and discuss its move to a comprehensive CRM with a focus on creating clean data. Innovation Depot is Birmingham’s rising hub for technology, startups, and entrepreneurs, and is the largest tech startup program in the Southeast. Register now for this exciting peek into the city’s future.
“Innovation Depot: Building a Brand for the Future”
Speaker: Drew Honeycutt, Innovation Deport CEO
AMA Virtual Signature Series: Wednesday, Oct. 21
Admission: Free and virtual
Register Now!

Authentically Communicating Why Black Lives Matter
2020-10-20 11:30 - 13:00 (America/Chicago) | AL
Presented by Alabama PRSA and Birmingham Chapter of the AMA
October’s monthlong emphasis on Diversity & Inclusion is more than just awareness, observation, and recognition – it’s an opportunity to learn, to engage, and to expand our capacity as individuals and practitioners … growth with the potential to positively impact both immediate and long-term results.
“Authentically Communicating Why Black Lives Matter,” is a virtual panel discussion available to members & guests of both Alabama PRSA and the Birmingham chapter of the American Marketing Association.
This panel features dynamic individuals based in Alabama who share not only best practices, but also professional and personal experiences to communicate this critical issue.
Justin Smith – Boston College Freshman Class Representative, Birmingham Native and Activist
Leslie Bruinton, APR – President-elect, NSPRA and Public Relations Coordinator, Tuscaloosa City Schools
Kenon Brown, Ph.D. – Associate Professor and Director of Online Programs, The University of Alabama
Cierra Symone Campbell – Miss Renaissance Opulence 2019, #blacklivesmatter activist
Register Here

Venue
Virtual (register for Zoom info)

Starts
Tue Oct 20 2020, 11:30am CDT

Ends
Tue Oct 20 2020, 01:00pm CDT

September Signature Series Luncheon
2020-09-16 12:00 - 13:00 (America/Chicago) | AL
Join AMA Birmingham on Wednesday, September 16th from noon to 1 p.m. for our next free Signature Series Virtual Event.

About this Event

The Birmingham Chapter of the American Marketing Association welcomes Jared Mattsson to this month’s Signature Series Virtual Event.
You’ve launched a networking app, raised funding, and a week later a pandemic hits. What now?
– How Linq was formed.
– Early wins and initial successes
– Where we thought we were going before COVID
– The changes we had to make during the pandemic.
– Where we’re at now as we navigate this new norm
Jared Mattsson is a seasoned business development professional with a background in entrepreneurship, and experience in working with the immensely successful Birmingham tech start-up Shipt. While at Shipt, Jared was a part of the team that was instrumental in the implementation of the Shipt platform into Target’s nationwide markets and ultimately found his passion for technology-based solutions for business strategies. Jared is now the Co-Founder and COO of the networking app Linq—which he formed with two of Shipt’s founding team members. Originally conceived as a digital card in your Apple wallet with a QR code, now Linq has become a full suite of customizable NFC-enabled products that share the user’s Linq page with a simple tap or scan. Jared has a passion for bringing innovation and leadership to business operations, and Linq is truly an expression of this passion
Register Now!

August Signature Series
2020-08-19 12:00 - 13:00 (America/Chicago) | AL
Join AMA Birmingham on Wednesday, August 19th from noon to 1 p.m. for our next free Signature Series Virtual Event.

Creating the Life You Want and the Steps to Get There

Pamela Cook is a seasoned media and marketing professional with close to twenty years’ experience in the field of communication. Ms. Cook’s professional expertise includes developing marketing and advertising strategies and creating growth strategies for targeted market areas. Her experience and education have helped to hone her marketing and sales expertise and business management acumen.

Ms. Cook continues to build upon her leadership skills through extensive community service, networking, and hobbies which include international travel, and when time permits reading, photography, and cooking.
Ms. Cook is currently the Director of Multicultural Marketing and Community Affairs for Coca-Cola Bottling Company United. Ms. Cook is responsible for multicultural marketing and community relations initiatives throughout the company’s Central Region, which includes Alabama, the Panhandle of Florida, the Tennessee Valley area, and parts of Georgia.

As part of her role, she will continue to develop and strengthen partnerships with the HBCUs (Historically Black Colleges and Universities), something Coca-Cola UNITED values greatly and has enjoyed for decades.

Join us for the upcoming Signature Series Luncheon on Wednesday, August 19th!

June Signature Series Luncheon
2020-06-18 11:30 - 13:00 (America/Chicago) | The Harbert Center, 2019 4th Ave N, Birmingham, AL, 35203, United States
The Birmingham Chapter of The American Marketing Association hosts our Signature Series Luncheon on the 3rd Wednesday of each month at the Harbert Center in downtown Birmingham. Our June luncheon is tentatively scheduled for Wednesday, June 18, but we are monitoring recommendations from the CDC and local health officials to see if this will be feasible. We will post updates as soon as they are available.
In the meantime, check out our weekly webinar series helping marketers with sales, communications, and employment questions during the COVID-19 outbreak.

Trendy Topics: Learn and Develop Your Skills While Working Remotely
2020-06-03 12:00 - 13:00 (America/Chicago) | AL
This week’s Trendy Topics webinar will explore opportunities to learn and develop your skills while working from home. The marketing industry changes so quickly, it is difficult to stay up to date. In this round table, we talk about tools, resources, online classes, and opportunities to connect with others who can help you on your journey. See how you can emerge from this time with a skill set that is relevant and in demand.
Reserve Your Spot!
The Birmingham Chapter of the American Marketing Association is hosting a weekly round table discussion led by a panel of local marketing experts. This round table discussion will be an opportunity to share ideas and strategies for marketing, sales, and communications during the COVID-19 crisis.

Trendy Topics: May Virtual Luncheon Featuring Cherri Ellis
2020-05-20 11:30 - 13:00 (America/Chicago) | AL, United States
Overcoming Adversity, Marketing Through Video, and Strategies For Success During COVID-19
The Birmingham Chapter of the American Marketing Association will host our May luncheon as a virtual webinar. This month we are featuring Cherri Ellis, National Creative Strategy Director for Kernel, the internal agency of Spectrum Reach. Cherri originally planned on talking about “The Five Videos Every Business Needs”, but she has updated her presentation based on our current circumstances. Cherri’s presentation will cover:

Her incredible personal story of overcoming adversity
Best practices for marketing through video
Strategies for success during COVID-19

You do not want to miss Cherri’s amazing story at the insight that she brings to the challenges that we are facing.
Register for the Webinar
Register for the webinar, make a sandwich, and join us for our first-ever virtual luncheon. For the first time ever, our luncheon is free (except for the cost of your sandwich)!
More About Our Speaker
Cherri Ellis leads a team of strategists and creative professionals who provide data driven insights to clients and production personnel so that their messages are on point, their assets are impactful, and their business goals are met.

Since receiving her B.F.A. from Wright State University, Cherri has exclusively worked in creative arenas; live theater, talent work, eight years as a monthly magazine columnist, and 3 years as morning drive personality Cherri Mason on the top-rated Mason and Dixon Morning Show on Classic Rock 99.
Now with Spectrum Reach over 18 years, Cherri specializes in non-profit creative assets. She has worked with 501c3s as large as the American Cancer Society and The Breast Cancer Research Foundation of Alabama, but some of her favorite work has been with small, first year non-profits at the onset of their journey . She most recently worked with One Place to create critical video training for law enforcement on Domestic Violence and Sexual Assault.
She is a grateful recipient of multiple industry awards and lives between Birmingham, Alabama and Fernandina Beach with her husband, cat, and the world’s worst trained golden retriever. Amongst pursuits such as traveling, cooking, and joining then quitting fitness facilities, she spends many of her off hours attempting to long distance helicopter-parent her adult daughter.

Register for the Webinar

Trendy Topics: Featuring Phillip Stutts discussing "3 Data-Backed Messages Converting Customers in the Coronavirus Economy""
2020-05-06 12:00 - 13:00 (America/Chicago) | AL
Phillip Stutts is one of the most trusted voices in America as companies try to figure out marketing and communications during COVID-19. He just published a study that explores how marketing strategies must adapt. This study has already been downloaded more than 35,000 times, and he has done countless media interviews discussing this work. This study builds on the data-driven approach that Phillip described in Fire Them Now: The 7 Lies Digital Marketers Sell…And the Truth about Political Strategies that Help Businesses Win.
Join us on Wednesday, May 6th at 12 PM CDT to hear more about how influencers, consultants, and status marketing are outperformed by messages that focus on helping others, safety, and trust.
Reserve Your Spot!
About Our Guest
With more than 20 years of political and marketing experience, Phillip Stutts has worked with multiple Fortune 200 companies, has over two decades of experience working on campaigns with billions of dollars in political ad spend, and contributed to 1,273 election victories, including hundreds of U.S. House campaigns, dozens of U.S. Senate campaigns, and even three U.S. Presidential victories. He is the founder and executive chairman of Go BIG Media (a political media firm) and the founder and CEO of Win BIG Media (a corporate marketing agency). Together, these companies have won more than 42 national awards for marketing and creative content.
Stutts has made more than 260 national media appearances including CBS, ESPN, FOX NEWS, FOX BUSINESS, MSNBC, and CNN. He has also appeared on some of the world’s most popular podcasts including Gary Vaynerchuk’s The DailyVee, The James Altucher Show, The Adam Carolla Show, The Dr. Drew Podcast, Jay Abraham’s The Ultimate Entrepreneur, Big Questions with Cal Fussman, and The Dr. Gundry Podcast.
He has been lauded as a “marketing genius” by FOX BUSINESS, “the political guru” by ESPN, and “The Michael Jordan of Political Marketing…” by Mike Dillard.

Trendy Topics: Jobs, Marketers, and COVID-19
2020-04-29 12:00 - 13:00 (America/Chicago) | AL
The job market is in turmoil, and many marketers are at risk. Whether you work at an agency, a company, or are a student graduating from college, the job market is a major concern. Join us for this week’s Trendy Topics webinar to discuss the Birmingham job market and strategies for seeking employment during this challenging time.
Register For the Webinar!

Trendy Topics: Building Client Relationships While Quarantined - with Marketing Book Podcast Host Douglas Burdett
2020-04-22 12:00 - 13:00 (America/Chicago) | AL
Douglas Burdett is the host of The Marketing Book Podcast which was listed by Forbes as one of eleven smart podcasts that will keep you in the know. LinkedIn says The Marketing Book Podcast is one of ten podcasts that will make you a better marketer. Douglas was one of our most popular speakers in 2019, and he has unique insights into building strong relationships with clients accustomed to face-to-face interactions. Having interviewed more than 275 authors of the top books on sales and marketing, Douglas has a broad perspective for strategies that we can use during the current crisis to stay connected.
Our topic was inspired by a question that we received from an attendee at last week’s Trendy Topics Webinar.
“We are accustomed to meeting with our clients who are mostly out of state, in person. And I’ve noticed that some of the relationships are struggling because we are not able to meet with our clients in person. We are only able to meet via zoom. Recommendations on how to continue to nurture relationships from afar?”
Nobody knows more about creative marketing and communications strategies than Douglas, and we are excited to explore this on Wednesday at noon.
Join us for the upcoming Webinar on Wednesday, April 22nd! Send questions for Douglas to jamie.parris@amabirmingham.org.
Register For the Webinar!

Trendy Topics: A Marketing & Communications Round Table
2020-04-15 12:00 - 13:00 (America/Chicago) | AL
The Birmingham Chapter of the American Marketing Association is hosting a weekly round table discussion led by a panel of local marketing experts. This round table discussion will be an opportunity to share ideas and strategies for marketing, sales, and communications during the COVID-19 crisis.
Register For the Webinar!

March Signature Series Luncheon
2020-03-18 11:30 - 13:00 (America/Chicago) | The Harbert Center, 2019 4th Ave N, Birmingham, AL, 35203, United States
Creating the Life You Want and the Steps to Get There
Pamela Cook, Director of Multicultural Marketing & Community Affairs for Coca-Cola Bottling Company United
Join the Birmingham chapter of the American Marketing Association on March 19, from 11:30 a.m. to 1 p.m. at the Harbert Center to hear from Pamela Cook, Director of Multicultural Marketing and Community Affairs for Coca-Cola Bottling Company United, as she presents, “Creating the Life You Want and the Steps to Get There.”
Click Here to Reserve Your Spot!
Pamela Cook is a seasoned media and marketing professional with close to twenty years’ experience in the field of communication. Ms. Cook’s professional expertise includes developing marketing and advertising strategies and creating growth strategies for targeted market areas. Her experience and education has helped to hone her marketing and sales expertise and business management acumen. Ms. Cook continues to build upon her leadership skills through extensive community service, networking and hobbies which include international travel and when time permits reading, photography and cooking.
Ms. Cook is currently the Director of Multicultural Marketing and Community Affairs for Coca-Cola Bottling Company United. Ms. Cook is responsible for multicultural marketing and community relations initiatives throughout the company’s Central Region, which includes Alabama, the Panhandle of Florida, the Tennessee Valley area and parts of Georgia. As part of her role she will continue to develop and strengthen partnerships with the HBCUs (Historically Black Colleges and Universities), something Coca-Cola UNITED values greatly and has enjoyed for decades. Prior to working with Coca-Cola she worked with Cox Radio and Cumulus Media as an Account Executive, General Sales Manager. Aronov Realty Management as Director of Marketing for Western Hills Mall.
The Birmingham Chapter of The American Marketing Association hosts our Signature Series Luncheon on the 3rd Wednesday of the month at the Harbert Center in downtown Birmingham. We feature a marketing expert sharing their expertise on topics relevant to the Birmingham marketing community. Check back here for details on future speakers and a link to register about 1 month prior to the event.

February Signature Series Luncheon Featuring Mary Wyatt Crenshaw
2020-02-19 11:30 - 13:00 (America/Chicago) | The Harbert Center, 2019 4th Ave N, Birmingham, AL, 35203, United States
Join the Birmingham chapter of the American Marketing Association on Feb. 19, from 11:30 a.m. to 1 p.m. at the Harbert Center to hear from Mary Wyatt Crenshaw, President and CEO of Wyatt General Contractor, as she presents, “Adversity, Leadership, and Team Building: A Woman-Owned Business in a Male-Dominated Industry.”
Click here to reserve your spot today!
After an unexpected turn of events, Mary Wyatt found herself thrust into the world of construction. When her husband, John Gary Wyatt, died in a plane accident in 2015, Mary found herself with a choice to make: continue the family’s second-generation construction company or close the doors and move on. It did not take long before her decision became clear. Determined to continue John’s legacy, she took over his role as president/CEO and began learning the business from every angle. As time passed and her knowledge and confidence grew, Mary initiated a marketing and rebranding effort which led to a newly updated image and name, Wyatt Builds. Four years later, with numerous projects completed and a new headquarters downtown, she finds herself surrounded by the same dedicated team that worked with John for years with one key addition, her right-hand man, Nick Miele, VP of Operations. Recognizing her team as the cornerstone of Wyatt Builds’ success; she relies on their expertise in executing the day to day operations of the company.
The stability and success that Wyatt Builds has experienced over the last 4 years is a testimony to John’s legacy and Mary’s leadership. As a woman-owned general contractor, she looks to grow the company’s footprint while broadening community involvement. Mary is actively involved in United Way and Smile A Mile as a member of their Board of Directors. In addition, she is a member of Associated Builders and Contractors, Women United, NAWIC and Birmingham CREW.
Mary recently remarried and lives in Mountain Brook with her husband, Jay, and their blended family of five children ranging in age from 7 to 26!

January Signature Series Luncheon
2020-01-15 11:30 - 13:00 (America/Chicago) | The Harbert Center, 2019 4th Ave N, Birmingham, AL, 35203, United States
Join the Birmingham chapter of the American Marketing Association on Jan. 15, from 11:30 a.m. to 1 p.m. at the Harbert Center to learn from Josh Loebner, director of strategy for Designsensory and current Clemson University doctoral candidate whose research focuses on advertising and disability.
Loebner’s presentation is titled “Advertising, Disability and the Diversity Directive” and will highlight the scope of buying power of minority and disabled audience. His research also showcases powerful stories of inclusion in advertising and presents ideas on how members can increase connections with a diverse and inclusive audience through their work.
Loebner is on the industry’s premier think tank for diversity and inclusion, the American Advertising Federation Mosaic Council, he is a Hall of Fame inductee and was awarded the National Silver Medal for outstanding contributions to advertising by furthering greater inclusion of people with disabilities.
Loebner writes for Adweek and his chapter in The Routledge Companion to Disability and Media offers a comprehensive survey of advertising at the intersection of disability and media studies. He serves on Knoxville’s Council on Disability Issues. Loebner is partially blind and visually impaired which gives him a personal and unique perspective on his research.
Connect with Loebner on Instagram, LinkedIn and Twitter at @JoshLoebner. You can also connect with him at AdvertisingAndDisability.com.

Register Here!

November Signature Luncheon Series- Featuring Eric Frye
2019-11-20 11:30 - 13:00 UTC | The Harbert Center, 2019 4th Ave N, Birmingham, AL, 35203, United States
The Birmingham Chapter of The American Marketing Association is featuring Eric Frye, President of Waynes, and Creative Director Randy Webb at our November luncheon from 11:30 to 1pm on November 20th.
Save your spot today! Click here to register on Eventbrite.
Eric Frye was part of the leadership team at Waynes after the company was acquired from the founder, Wayne Lagle in 2001. He and Creative Director Randy Webb led marketing efforts as Waynes grew from a mid-sized Birmingham company to a regional player in the pest control industry with over 300 employees. In the summer of 2019, Waynes was acquired by a Swedish conglomerate, Anticimex, in the largest transaction in the history of the pest control industry.
Eric and Randy will talk about building a business for growth, the value of brand development, and the role that company culture played in this remarkable Birmingham success story. Join us to hear more about one of the most successful brand strategies in Birmingham history.
The Birmingham Chapter of The American Marketing Association hosts our Signature Series Luncheon on the 3rd Wednesday of the month at the Harbert Center in downtown Birmingham. We feature a marketing expert sharing their expertise on topics relevant to the Birmingham marketing community.

October Signature Series Luncheon featuring James Spann
2019-10-16 11:30 - 13:00 UTC | The Harbert Center, 2019 4th Ave N, Birmingham, AL, 35203, United States
James Spann
Chief Meteorologist for ABC 33/40
Jackets off, AMA members! James Spann will give us the marketing forecast at our October Signature Series luncheon on Wednesday, Oct. 16 at 11:30 a.m. to 1:30 p.m. at The Harbert Center. Like the weather, the marketing field can change at any moment, so it’s important to learn how to proactively read the signals. Grab the colleagues in your professional polygon and join us for this can’t miss event!

Spann has over 40 years of experience in broadcast television weather and has served as Chief Meteorologist for ABC 33/40 for 22 years. Throughout his career, he has earned several awards such as “Broadcaster of the Year” by the National Weather Association, the “Award for Broadcast Meteorology” by the American Meteorological Society and an Emmy for “Best Television Weather Anchor” while also being elected to the National Academy for Television Arts and Sciences Silver Circle. Spann holds an honorary doctor of laws degree from the University of West Alabama while also being in the hall of fame of both the University of Alabama School of Communication and Theta Tau professional engineering fraternity.

Learn more about Spann’s professional profile at https://abc3340.com/station/people/james-spann-09-14-2015 or follow him on his social media accounts.

Register Here!

Members Only - Free Headshot Event
2019-09-18 13:15 - 14:00 UTC | The Redmont Hotel, 2101 5th Ave N, Birmingham, AL, 35203, United States
Is your LinkedIn profile less than eye-catching? Do you need a quick way to distinguish yourself in a sea of professionals? We are hosting a digital deck-out event for you to receive free headshots to spruce up your social space. After our Signature Series Luncheon on Sept. 18, join us for a members-only event from 1:15 to 2 p.m. at the Redmont Hotel. Have your headshot taken by Julie Johnson of Piper Vine Photography to showcase your unique personal brand.

Why take advantage of this opportunity? Headshots are a great way to fuse together professionalism and personality to your network. You won’t want to miss this exclusive event!

Register Here

Signature Series Luncheon – September 2019
2019-09-18 11:30 - 13:00 UTC | The Harbert Center, 2019 4th Ave N, Birmingham, AL, 35203, United States
The Birmingham Chapter of The American Marketing Association hosts a monthly luncheon from 11:30 to 1 pm at the Harbert Center in downtown Birmingham. We feature a marketing expert sharing their expertise on topics relevant to the Birmingham marketing community.
Click here to save your seat to hear Douglas Burdett, host of The Marketing Book Podcast.
When: Wednesday, September 18th from 11:30am to 1pm
Where: The Harbert Center

Douglas Burdett
Host of The Marketing Book Podcast
Founder/Principal of ARTILLERY
Douglas Burdett is Founder/Principal of ARTILLERY, a manufacturing marketing agency in Norfolk, Virginia, and is the host of The Marketing Book Podcast, which was named by LinkedIn as one of “10 Podcasts That Will Make You a Better Marketer” and by Forbes as one of “11 Smart Podcasts That Will Keep You In The Know.”
Prior to starting his own firm, Douglas worked in New York City on Madison Avenue at ad industry giants J. Walter Thompson and Grey Advertising.
Before starting his business career, Douglas served as a U.S. Army artillery officer overseas for three years and then earned an MBA.
Follow Douglas online:

LinkedIn
Twitter
Artillery Website
The Marketing Book Podcast

Signature Series Luncheon - August 2019
2019-08-21 11:30 - 13:00 UTC | The Harbert Center, 2019 4th Ave N, Birmingham, AL, 35203, United States
Technology’s Role in Birmingham’s Future Growth
Deon Gordon, President & CEO, TechBirmingham
Birmingham is having a cultural, economic, and technological renaissance. Many city wide projects have brought new energy and passion to the Downtown district and serve to help lead our city. Join us and hear from Deon as we learn how Technology will play a vital role in Birmingham’s contiuned success.
Deon Gordon serves as the President & CEO of TechBirmingham, the local technology council for Greater Birmingham, representing approximately 300 tech companies and related organizations. Prior to joining TechBirmingham in December 2017, he led as the Director of Business Growth for REV Birmingham, an economic development agency partnered with City of Birmingham to focus on placed-based revitalization and small business growth. Gordon is the recipient of the 2017 A.G. Gaston Award for Outstanding Community Service and, in the same year, was recognized during the 17th Annual Salute to Outstanding African-Americans by the Birmingham NAACP. He is an avid fan of Stranger Things, Outkast, and people who use the Oxford comma.
$15 Students
$25 Members
$35 Non- Members
Sign up now!

June Signature Series Luncheon
2019-06-19 11:30 - 13:00 UTC | AL
Building Multiple Real Estate Brands Under One
John Boone, Orchestra Partners
There are three distinct tiers of branding in commercial real estate development: 1) the property owner and/or developer, 2) the project itself, and 3) the tenants. This presentation will briefly describe what goes into each one, and how Orchestra Partners uniquely plays a heavy part in all three tiers.
John specializes in organizational strategy, market analysis, community development, and project design/management. After flirting with a Ph.D. in History, he decided his skill set was better suited for the business world. He joined a capital markets firm in Washington D.C. and two years later left to pursue a real estate development career in South Florida, where he directed site selection and inception-stage planning of charter schools. John is a member of the Five Points Alliance, the economic development council for Five Points South. He also volunteers with Big Brothers Big Sisters of Greater Birmingham and enjoys kayaking, bouldering, hiking, and generally being outside on sunny days with a beer.
Save Your Spot Today!

Magic City Marketing Awards
2019-05-16 17:30 - 19:00 UTC | UAB Collat School of Business, 710 13th St S, Birmingham, AL, 35233, United States
Magic City Marketing Awards
The American Marketing Association (AMA) – Birmingham Chapter is bringing you the first annual Magic City Marketing Awards, an awards program recognizing excellence in marketing in Birmingham, Ala., and its surrounding areas. Agencies, in-house marketing departments, freelancers and consultants alike may enter. Submitting a nominee is free, and AMA membership is not required for submission.
Now accepting nominations through March 31!
Categories:

Marketer of the Year
Young Professional Marketer of the Year
Marketing Student of the Year
Forbes McKay Award – Lifetime Achievement in Marketing
Campaign of the Year

How to Submit a Nomination
Submit a nomination online through the AMA Birmingham website by visiting www.amabirmingham.org/awards. Submissions will be accepted beginning Feb. 20 and will close at midnight on March 31. Nominations must be submitted online; nominations sent via email will not be considered.
Submit a Nomination!
Save the Date!
Winners will be recognized at a reception on Thursday, May 16, 2019 at the University of Alabama at Birmingham Collat School of Business. Tickets can be purchased online prior to the event.
Questions?
If you have questions regarding your submission, please email awards@amabirmingham.org.

April Signature Series Luncheon
2019-04-17 11:30 - 13:00 UTC | AL
Birmingham Legion Football Club
Doug Hicks, Executive Vice President
BRINGING SOCCER TO THE MAGIC CITY.
BUILDING A PROFESSIONAL SPORTS BRAND
Join AMA Birmingham as we welcome Doug Hicks.
Doug Hicks – a 25-year professional sports communications, branding & marketing specialist – joined Birmingham Legion Football Club just under a year ago. He primarily oversees business operations using experience earned while working with D.C. United (MLS).
Join us and learn how one of Birmingham’s newest brands developed and learn how Legion Football Club is positioned in the growing Birmingham landscape.
Join us for the upcoming Signature Series Luncheon on Wednesday, April 17th!
Save Your Spot Today!

March Signature Series Luncheon
2019-03-20 11:30 - 13:00 UTC | AL
Building a SaaS Brand:

USING DIGITAL MARKETING, TECHNOLOGY AND DATA

Lori Sullivan, Director of Marketing – Fleetio

Save Your Spot Today!

Software as a service is a software licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted. Often, this allows businesses access to new products with minimal costs and brings much needed speed to marketplace.
Learn how to Fleetio has leveraged their (SaaS) product to manage thousands of vechiles in fleets across the world.
Welcome Lori Sullivan to AMA Birmingham, as we learn how a SaaS startup comes to life, the needs for digital marketing for a new, unique service, and how data supports tough decision making.
Join us for the upcoming Signature Series Luncheon on Wednesday, March 20th!

February Signature Series Luncheon
2019-02-20 11:30 - 13:00 UTC | AL
Cognitive Marketing:

A Glimpse Inside Our Minds and How We Make Decisions Through a Journey of Interactive Brain Games

Sean Doyle, CEO – Fitzmartin

Save Your Spot Today!
Join AMA Birmingham as we welcome Sean Doyle.
Cognitive Marketing helps to form a connection between brands and customers that can influence buying behavior and loyalty. The true importance lies in the connections that are linked between your brand and your customer. Above all, you need to know how you can have a direct impact on them.
Learn how to approach the field of marketing from a different angle and take a stock on how your customer sees and connects with your brand.
Sean has spent the last 27 years running a B2B sales and marketing consultancy helping executives of businesses grow and overcomes sales and marketing barriers based on groundbreaking research in behavioral change. He’s an author, speaker, and advisor for Small to Mid-Sized businesses from $5MM to $250MM.

January Signature Series Luncheon
2019-01-16 11:30 - 13:00 UTC | AL
Scott Bell, Founder & CEO – Bell Media, LLC
How Much Will You Pay for a New Customer?
Understanding customer acquisition cost, churn rates, and lifetime value.
Save Your Spot Today!
Scott will talk about how understanding just how much you are willing to spend to acquire a new customer. The age old saying of ‘it is much cheaper to keep a customer than to get a new one’ still holds today. But just how much are you willing to spend?
Learn how having these figures in your arsenal allows you to prove ROI and where to spend your marketing budget.
Scott shares his knowledge with more than ten years of digital marketing experience, outdoor and indoor media development, new product implementation and team leadership. He has proven ability to drive growth and profits through the diversification of product lines, financial management and strategic thinking.

November Signature Series Luncheon
2018-11-14 11:30 - 13:00 UTC | AL
Ginger Jefferson
Together We Can: Enhancing cooperation and prosperity in Birmingham

Director of Marketing & Communication at the Community Foundation of Greater Birmingham
Save Your Spot Today!
Join AMA Birmingham as we welcome Ginger Jefferson.
Ginger will talk about the role of communication and marketing in taking on major community initiatives that affect a large number of people and the role of outside professional help.
Learn about 3 initiatives spearheaded and developed by the Community Foundation that are positively impacting our community:

Regional Cooperation: Bridging gaps between the 35 municipalities in Jefferson County and supporting opportunities to work together where everyone wins.
Workforce Development: Aligning education, economic development, and workforce development efforts, with the goal of increasing job growth.
Birmingham Violence Reduction Initiative: Cooperation with the City of Birmingham, the police department, and local community leaders to reduce violence.

With more than thirty years’ experience in marketing, corporate communications, and advertising, Ginger is responsible for strategic marketing initiatives, public relations, advertising, social media and branding for the organization.

October 2018 Signature Series Luncheon
2018-10-17 11:30 - 13:00 UTC | AL
Greg Schumann, Vice President
Markstein

Pitfalls and Prosperity
Brand lessons from an unconventional marketing and advertising career

Join AMA Birmingham as we welcome Greg Schumann.
Greg will share successes and failures from his brand experiences, while also discussing best practices in multi-media – an area of focus in his current role with Markstein. This thought-provoking discussion will provide marketers with takeaways on building brands, navigating disruption and market positioning.
Greg Schumann has enjoyed diverse experiences in advertising and marketing, working in Chicago, New York and now Birmingham. He has successfully run brands and business units in b2b marketing, consumer publishing and multi- media. Greg now operates as a Vice President at Markstein, a full-service marketing communications agency in Birmingham.
$15 Students
$25 Members
$35 Non- Members

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