BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//AMA Birmingham - ECPv6.10.1.1//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://amabirmingham.org
X-WR-CALDESC:Events for AMA Birmingham
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:UTC
BEGIN:STANDARD
TZOFFSETFROM:+0000
TZOFFSETTO:+0000
TZNAME:UTC
DTSTART:20170101T000000
END:STANDARD
TZID:America/Chicago
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20170312T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20171105T070000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=UTC:20170215T113000
DTEND;TZID=UTC:20170215T130000
DTSTAMP:20260712T150039
CREATED:20170628T000438Z
LAST-MODIFIED:20170809T215729Z
UID:2524-1487158200-1487163600@amabirmingham.org
SUMMARY:February Power Marketing Luncheon
DESCRIPTION:[vc_row el_class=”cb-hide”][vc_column][vc_btn title=”REGISTER NOW” color=”green” size=”lg” link=”url:http%3A%2F%2Fwww.cvent.com%2Fd%2F4fqqct%2F4W||”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Bill Fox – “Momentum’s Growth\, Marketing Challenges & Successes in the Changing Telecom Landscape” \nBill Fox is President and CEO of Momentum Telecom\, leading the team in their mission of enabling others to thrive by combining smarter technology with seasoned experts to deliver an unmatched customer experience. \nHe previously served as Chief Financial Officer of SuccessEHS\, Inc.\, a software and services company for physician offices with approximately 400 employees. Bill has experience as an investment banker with Lincoln International\, where he specialized in debt capital financings for middle market leveraged buyouts\, and worked for PricewaterhouseCoopers\, which provides audit and assurance\, tax and consulting services. \nBill received an MBA with Distinction from Harvard Business School and a BS in Business Administration and Accounting from Washington and Lee University. Bill is an active volunteer with the Crohn’s and Colitis Foundation of America\, where he currently serves as the Board President of the Alabama/NW Florida Chapter. He enjoys cycling\, golf\, fly fishing\, and skiing. Bill is married to his college sweetheart\, Allyson\, and has three children.[/vc_column_text][/vc_column][/vc_row]
URL:https://amabirmingham.org/event/february-power-marketing-luncheon-2/
CATEGORIES:Luncheons
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20170215T113000
DTEND;TZID=UTC:20170215T130000
DTSTAMP:20260712T150039
CREATED:20170628T000438Z
LAST-MODIFIED:20170809T220748Z
UID:2534-1487158200-1487163600@amabirmingham.org
SUMMARY:October Signature Series Luncheon | Dreamland’s Challenge: Connecting With New Markets While Maintaining Core Identity
DESCRIPTION:[vc_row][vc_column][vc_column_text]\nDreamland’s Challenge: Connecting With New Markets While Maintaining Core Identity\nPresented by Betsy McAtee\, CEO\, Dreamland BBQ \nDreamland Bar-B-Que is an iconic brand with a history that spans over half-a-century. Dreamland’s identity is a result of one man’s dream and guests’ memories and experiences tied to that dream. Now with nine locations across the Southeast\, a retail product line available in grocery stores and nationwide shipping from dreamlandbbq.com\, Dreamland faces an opportunity (and challenge) every day to connect with new and existing audiences with relevant and compelling messaging while remaining true to their core identity. Dreamland CEO Betsy McAtee will discuss the expansion of the brand\, diversification of operations and the marketing strategies that support the goal of creating a mutually beneficial relationship with guests and customers. \nWith over 20 years of experience in the food industry\, Betsy McAtee has spent her career in key positions for regional and national brands. When she joined Dreamland Holding Company in 2000\, she brought that vast experience with her. Dreamland BBQ Holding Company owns and operates seven restaurants in the Southeast and is the franchisor of the Dreamland Brand\, a nationally recognized restaurant brand. Under Betsy’s direction\, Dreamland has not only retained the legendary identity that has created an ever-loyal customer base over the last 50 years\, but has also expanded and evolved to meet the needs of the modern customer. \nDreamland has been recognized among the best BBQ in the nation by Southern Living\, Men’s Journal\, USA Today and more! Birmingham Magazine named Dreamland a Legacy Business in 2012. Dreamland was named the Retailer of the Year Silver Medalist by the Alabama Retail Association in 2014 and Retailer of the Year Gold Medalist in 2015. Prior to her career at Dreamland\, Betsy served as District Manager\, Area Training Manager\, Zone Business Manager and Key Account Manager for the Frito-Lay division of PepsiCo. She was responsible for implementation of a national route sales training program and served as the test market coordinator for a bakery product line extension in the Southeast.[/vc_column_text][/vc_column][/vc_row][vc_row el_class=”cb-hide”][vc_column][vc_btn title=”REGISTER NOW” color=”green” size=”lg” link=”url:http%3A%2F%2Fwww.cvent.com%2Fd%2F6vqzsr||target:%20_blank”][/vc_column][/vc_row]
URL:https://amabirmingham.org/event/october-signature-series-luncheon-dreamlands-challenge-connecting-with-new-markets-while-maintaining-core-identity/
CATEGORIES:Luncheons
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20170215T113000
DTEND;TZID=UTC:20170215T130000
DTSTAMP:20260712T150039
CREATED:20170628T000438Z
LAST-MODIFIED:20170809T215729Z
UID:2525-1487158200-1487163600@amabirmingham.org
SUMMARY:[March 2016 Luncheon] Beyond Brochures – Using Apps To Engage An Audience
DESCRIPTION:[vc_row el_class=”cb-hide”][vc_column][vc_btn title=”REGISTER NOW” color=”green” size=”lg” link=”url:http%3A%2F%2Fwww.cvent.com%2Fd%2Flfqsqt%2F4W||”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]\nBeyond Brochures – Using Apps To Engage An Audience\nTaylor Peake Wyatt\, President of MotionMobs\, is an entrepreneur and experienced software consultant. Taylor has been involved in building and promoting Birmingham’s growing technology community since 2010. \nThrough MotionMobs\, she has helped entrepreneurs start their first company and experienced business leaders embrace technology to improve efficiency within their firms. As a sitting board member with REV Birmingham and BBVA Compass\, Taylor has been able to watch new companies establish a home and grow their brand in the city. Over the last couple of years\, Taylor has participated in the revitalization in downtown Birmingham by purchasing a century-old warehouse building and establishing it as the new headquarters for MotionMobs. \nIn the past\, Taylor has served on multiple grant boards for non-profit efforts\, including State Farm. With a strong background in programming and an Information Systems degree from UAB’s School of Business\, Taylor understands how to build and grow results-driven products\, but her biggest skill is consistently bringing the best talent to the table.[/vc_column_text][/vc_column][/vc_row]
URL:https://amabirmingham.org/event/march-2016-luncheon-beyond-brochures-using-apps-to-engage-an-audience/
CATEGORIES:Luncheons
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20170215T113000
DTEND;TZID=UTC:20170215T130000
DTSTAMP:20260712T150039
CREATED:20170628T000438Z
LAST-MODIFIED:20170809T220748Z
UID:2540-1487158200-1487163600@amabirmingham.org
SUMMARY:January Signature Series Luncheon | O'Henrys Coffee
DESCRIPTION:[vc_row][vc_column][vc_column_text]\nCaffeine Powered Marketing\nPresented by Randy Adamy | Owner\, OHenry’s Coffees and OHenry’s Coffee Roasting Co. \nJanuary 18\, 2017 | The Harbert Center \n  \nO’Henry’s is one of Birmingham’s favorite food & beverage brands.  Join us on January 18th as CEO Randy Adamy explains the O’Henry’s approach to marketing – starting with the foundational principles laid by its founder\, Dr. Henry Bright\, through the brand’s growth and expansion to new markets.  If you want to hear how a local brand thrives going head-to-head with a global behemoth – and in an increasingly crowded field of smaller players\, this is a luncheon you won’t want to miss![/vc_column_text][/vc_column][/vc_row][vc_row el_class=”cb-hide”][vc_column][vc_btn title=”REGISTER NOW” color=”sky” size=”lg” link=”url:http%3A%2F%2Fwww.cvent.com%2Fd%2Fdvqrpd||target:%20_blank”][/vc_column][/vc_row]
URL:https://amabirmingham.org/event/january-signature-series-luncheon-ohenrys-coffee-2/
CATEGORIES:Luncheons
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20170215T113000
DTEND;TZID=UTC:20170215T130000
DTSTAMP:20260712T150039
CREATED:20170628T000441Z
LAST-MODIFIED:20170809T215727Z
UID:2541-1487158200-1487163600@amabirmingham.org
SUMMARY:February Signature Series Luncheon | Lake Homes Realty
DESCRIPTION:[vc_row][vc_column][vc_column_text]\nGoing after the Giants… Sideways\nPresented by Glen Phillips \nCEO of Lake Homes Realty / LakeHomes.com  \nFebruary 15\, 2017 | The Harbert Center \nPretend you have business blender. What would you get if you put in that blender – a national traditional real estate company – Zillow – Amazon – and Uber?  You’d get Lake Homes Realty\, one of the nation’s fastest growing full-service real estate companies. \nJoin us and learn how Lake Homes Realty created a successful business around the commitment that service\, technology\, and marketing are inseparable and leverage-able. \nGlenn S. Phillips appreciates dark chocolate and a good pun. As CEO of Lake Homes Realty\, his work includes major involvement in marketing and technology (which in this day\, are intertwined). \nAn author and speaker\, he has been quoted in The Wall Street Journal\, U.S. News & World Report\, USA Today\, Realtor.com\, ABC News Now\, Psychology Today\, Entrepreneur\, and Fortune Small Business. Glenn also occasionally plays a really ugly tuba before an audience of thousands. \nGlenn is also founder and Senior Consultant of Forte’ Incorporated\, a technology consulting firm\, and serves on the Board of Directors of the National Federation of Independent Business. \nLearn more about Lake Homes Realty at lakehomes.com[/vc_column_text][/vc_column][/vc_row][vc_row el_class=”cb-hide”][vc_column][vc_btn title=”REGISTER NOW” color=”sky” size=”lg” link=”url:http%3A%2F%2Fwww.cvent.com%2Fd%2Fhvqt6k||target:%20_blank”][/vc_column][/vc_row]
URL:https://amabirmingham.org/event/february-signature-series-luncheon-lake-homes-realty-3/
CATEGORIES:Luncheons
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20170215T113000
DTEND;TZID=UTC:20170215T130000
DTSTAMP:20260712T150039
CREATED:20170628T000441Z
LAST-MODIFIED:20170809T215728Z
UID:2543-1487158200-1487163600@amabirmingham.org
SUMMARY:March Signature Series Luncheon
DESCRIPTION:[vc_row][vc_column][vc_column_text]The Marketing Evolution \n  \nDan Pahos\, CEO of Home Instead and BBJ’s 2014 Small Business Executive of the Year\, will share how his marketing strategies have evolved over the past 20 years and leave you with ideas on how you can best market your business in today’s environment. \nLuncheon attendees can also get their professional headshots updated at the luncheon!  Photographer Eric Gray will be set up in The Harbert Center’s Library from 11:00 am until noon.  The price is only $25 for AMA Birmingham members and $50 for non-members. [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”REGISTER NOW” color=”primary” link=”url:http%3A%2F%2Fwww.cvent.com%2Fd%2Fk5qm6b||”][/vc_column][/vc_row]
URL:https://amabirmingham.org/event/march-signature-series-luncheon-2/
CATEGORIES:Luncheons
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20170215T113000
DTEND;TZID=UTC:20170215T130000
DTSTAMP:20260712T150039
CREATED:20170628T000441Z
LAST-MODIFIED:20170809T215728Z
UID:2544-1487158200-1487163600@amabirmingham.org
SUMMARY:April Signature Series Luncheon | SEC Network
DESCRIPTION:[vc_row][vc_column][vc_column_text]Ben May | Senior Director ESPN Sports Management\, SEC-ESPN Network \nJoin us for a fascinating look into the SEC Network – the most successful cable network launch in history.  And learn what ESPN and the SEC Network have planned for the future. \nBen is responsible for oversite of the Southeastern Conference’s official corporate sponsorship program for ESPN in conjunction with the SEC Network\, a 24-7 television network dedicated to the Southeastern Conference and the most successful launch of a cable television network in history. \nHis responsibilities include representing conference assets to corporate America through multi-platform opportunities including conference intellectual property rights and event marketing\, broadcast television and digital/social/mobile applications.[/vc_column_text][vc_btn title=”REGISTER TODAY” color=”primary” link=”url:http%3A%2F%2Fwww.cvent.com%2Fd%2F05q8v9||”][/vc_column][/vc_row]
URL:https://amabirmingham.org/event/april-signature-series-luncheon-sec-network/
CATEGORIES:Luncheons
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20170215T113000
DTEND;TZID=UTC:20170215T130000
DTSTAMP:20260712T150039
CREATED:20170628T000441Z
LAST-MODIFIED:20170809T215729Z
UID:2545-1487158200-1487163600@amabirmingham.org
SUMMARY:May Signature Series Luncheon | Brookwood Baptist Health
DESCRIPTION:[vc_row][vc_column][vc_column_text]\nA Healthcare Joint Venture: What’s My Name Again?\nKate DeWitt Darden | Vice President\, Marketing & Communications\, Brookwood Baptist Health \nThe healthcare landscape experienced unprecedented change in 2016. Hospitals moved and changed names while across town two former competitors came together in a joint venture. Brookwood Baptist Health united Brookwood Medical Center\, Baptist Health System and Tenet Healthcare. The new brand was launched in April of 2016 and Kate Darden will provide a behind the scenes look at the process\, challenges and learnings. \nKate is responsible for brand management\, service line marketing\, advertising\, public relations\, content strategy\, community engagement\, and internal communications at Brookwood Baptist Health. Her career began at Southern Progress\, where she led marketing for the Healthy Living Division\, including blockbuster brands Cooking Light and Health. Before joining BHS\, Kate and two partners with a shared passion for brand strategy and careers devoted to launching\, building and re-inventing brands created a full service marketing firm\, which served clients in travel\, higher education\, legal\, and commercial real estate.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”REGISTER TODAY” color=”primary” link=”url:http%3A%2F%2Fwww.cvent.com%2Fd%2Fh5q1g4||”][/vc_column][/vc_row]
URL:https://amabirmingham.org/event/may-signature-series-luncheon-brookwood-baptist-health-2/
CATEGORIES:Luncheons
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20170215T113000
DTEND;TZID=UTC:20170215T130000
DTSTAMP:20260712T150039
CREATED:20170628T000441Z
LAST-MODIFIED:20170809T215729Z
UID:2546-1487158200-1487163600@amabirmingham.org
SUMMARY:June Signature Series Luncheon | Taco Mama
DESCRIPTION:[vc_row][vc_column][vc_column_text]\nFor The Love of Tacos and People – Standing Out In An Oversaturated Market\nPresented by \nWill Haver \nRestauranteur/Owner of Taco Mama & Otey’s Tavern \nThere are hundreds of places you can get a taco – so what has Will Haver done to set his Birmingham-based beloved taqueria apart from the pack? Find out how Will’s vision for Taco Mama was guided by setting unwavering high standards of excellence in the décor\, the service\, its people and\, of course\, the food.  \nWill Haver has been in love with fresh ingredients since working in his mother’s garden outside of their Mountain Brook home. His introduction to working with garden-fresh food started there\, and his beginnings in restaurant ownership began when he took over Crestline’s Otey’s Tavern in 2007. Haver then opened Taco Mama in December of 2011 and hasn’t looked back since\, with his restaurant earning numerous accolades throughout the city and Haver himself even landing in the Birmingham Business Journal’s Top 40 under 40. [/vc_column_text][vc_btn title=”REGISTER TODAY” color=”vista-blue” link=”url:http%3A%2F%2Fwww.cvent.com%2Fd%2Fm5qc7j||”][/vc_column][/vc_row]
URL:https://amabirmingham.org/event/june-signature-series-luncheon-taco-mama-2/
CATEGORIES:Luncheons
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20170315T113000
DTEND;TZID=America/Chicago:20170315T130000
DTSTAMP:20260712T150039
CREATED:20170301T205454Z
LAST-MODIFIED:20170809T215918Z
UID:2267-1489577400-1489582800@amabirmingham.org
SUMMARY:March Signature Series Luncheon
DESCRIPTION:[vc_row][vc_column][vc_column_text]The Marketing Evolution \n  \nDan Pahos\, CEO of Home Instead and BBJ’s 2014 Small Business Executive of the Year\, will share how his marketing strategies have evolved over the past 20 years and leave you with ideas on how you can best market your business in today’s environment. \nLuncheon attendees can also get their professional headshots updated at the luncheon!  Photographer Eric Gray will be set up in The Harbert Center’s Library from 11:00 am until noon.  The price is only $25 for AMA Birmingham members and $50 for non-members. [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”REGISTER NOW” color=”primary” link=”url:http%3A%2F%2Fwww.cvent.com%2Fd%2Fk5qm6b||”][/vc_column][/vc_row]
URL:https://amabirmingham.org/event/march-signature-series-luncheon/
LOCATION:Screen Shot 2017-05-17 at 9.08.00 AM
CATEGORIES:Luncheons
ATTACH;FMTTYPE=:
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20170419T113000
DTEND;TZID=America/Chicago:20170419T130000
DTSTAMP:20260712T150039
CREATED:20170306T022558Z
LAST-MODIFIED:20170809T215908Z
UID:2279-1492601400-1492606800@amabirmingham.org
SUMMARY:April Signature Series Luncheon | SEC Network
DESCRIPTION:[vc_row][vc_column][vc_column_text]Ben May | Senior Director ESPN Sports Management\, SEC-ESPN Network \nJoin us for a fascinating look into the SEC Network – the most successful cable network launch in history.  And learn what ESPN and the SEC Network have planned for the future. \nBen is responsible for oversite of the Southeastern Conference’s official corporate sponsorship program for ESPN in conjunction with the SEC Network\, a 24-7 television network dedicated to the Southeastern Conference and the most successful launch of a cable television network in history. \nHis responsibilities include representing conference assets to corporate America through multi-platform opportunities including conference intellectual property rights and event marketing\, broadcast television and digital/social/mobile applications.[/vc_column_text][vc_btn title=”REGISTER TODAY” color=”primary” link=”url:http%3A%2F%2Fwww.cvent.com%2Fd%2F05q8v9||”][/vc_column][/vc_row]
URL:https://amabirmingham.org/event/april-signature-series-sec-network/
LOCATION:Screen Shot 2017-05-17 at 9.08.00 AM
CATEGORIES:Luncheons
ATTACH;FMTTYPE=:
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20170517T113000
DTEND;TZID=America/Chicago:20170517T130000
DTSTAMP:20260712T150039
CREATED:20170420T190406Z
LAST-MODIFIED:20170809T215726Z
UID:2375-1495020600-1495026000@amabirmingham.org
SUMMARY:May Signature Series Luncheon | Brookwood Baptist Health
DESCRIPTION:[vc_row][vc_column][vc_column_text]\nA Healthcare Joint Venture: What’s My Name Again?\nKate DeWitt Darden | Vice President\, Marketing & Communications\, Brookwood Baptist Health \nThe healthcare landscape experienced unprecedented change in 2016. Hospitals moved and changed names while across town two former competitors came together in a joint venture. Brookwood Baptist Health united Brookwood Medical Center\, Baptist Health System and Tenet Healthcare. The new brand was launched in April of 2016 and Kate Darden will provide a behind the scenes look at the process\, challenges and learnings. \nKate is responsible for brand management\, service line marketing\, advertising\, public relations\, content strategy\, community engagement\, and internal communications at Brookwood Baptist Health. Her career began at Southern Progress\, where she led marketing for the Healthy Living Division\, including blockbuster brands Cooking Light and Health. Before joining BHS\, Kate and two partners with a shared passion for brand strategy and careers devoted to launching\, building and re-inventing brands created a full service marketing firm\, which served clients in travel\, higher education\, legal\, and commercial real estate.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”REGISTER TODAY” color=”primary” link=”url:http%3A%2F%2Fwww.cvent.com%2Fd%2Fh5q1g4||”][/vc_column][/vc_row]
URL:https://amabirmingham.org/event/may-signature-series-luncheon-brookwood-baptist-health/
LOCATION:Screen Shot 2017-05-17 at 9.08.00 AM
CATEGORIES:Luncheons
ATTACH;FMTTYPE=:
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20170621T113000
DTEND;TZID=America/Chicago:20170621T130000
DTSTAMP:20260712T150039
CREATED:20170603T032636Z
LAST-MODIFIED:20170809T215807Z
UID:2399-1498044600-1498050000@amabirmingham.org
SUMMARY:June Signature Series Luncheon | Taco Mama
DESCRIPTION:[vc_row][vc_column][vc_column_text]\nFor The Love of Tacos and People – Standing Out In An Oversaturated Market\nPresented by \nWill Haver \nRestauranteur/Owner of Taco Mama & Otey’s Tavern \nThere are hundreds of places you can get a taco – so what has Will Haver done to set his Birmingham-based beloved taqueria apart from the pack? Find out how Will’s vision for Taco Mama was guided by setting unwavering high standards of excellence in the décor\, the service\, its people and\, of course\, the food. \nWill Haver has been in love with fresh ingredients since working in his mother’s garden outside of their Mountain Brook home. His introduction to working with garden-fresh food started there\, and his beginnings in restaurant ownership began when he took over Crestline’s Otey’s Tavern in 2007. Haver then opened Taco Mama in December of 2011 and hasn’t looked back since\, with his restaurant earning numerous accolades throughout the city and Haver himself even landing in the Birmingham Business Journal’s Top 40 under 40. [/vc_column_text][/vc_column][/vc_row]
URL:https://amabirmingham.org/event/june-signature-series-luncheon-taco-mama/
LOCATION:Screen Shot 2017-05-17 at 9.08.00 AM
CATEGORIES:Luncheons
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20170816T113000
DTEND;TZID=UTC:20170816T130000
DTSTAMP:20260712T150039
CREATED:20170713T003818Z
LAST-MODIFIED:20170723T003633Z
UID:2549-1502883000-1502888400@amabirmingham.org
SUMMARY:August Signature Series Luncheon
DESCRIPTION:How do you resurrect a brand which has been out of use for over 30 years as a transformational catalyst for downtown living? \nJoin Bayer Properties as they tell the story of a run-down but historical old department store that turned into a live-work-eat-play destination rarely found in even the largest metro areas. From re-branding to a new product type\, The Pizitz brand is born again. \nReserve Your Spot \nBethanne Jenkins\, Director of Marketing\nIn 2011\, Bethanne Jenkins joined Bayer Properties as Director of Marketing where she is responsible for overseeing consumer and trade marketing efforts for Bayer and its asset portfolio of approximately 10 million SF. Before joining Bayer\, Bethanne spent over 10 years in advertising managing brand strategy and implementation for clients ranging from banking to tourism. Bethanne’s experience also includes Parisian Department Stores where she started her career as an assistant buyer. \nJane Hoerner\, Senior Marketing Manager\nJane Hoerner has been with Bayer Properties for nearly 4 years. Prior to joining Bayer\, she worked for Books-A-Million where she was responsible for advertising and marketing the company’s three brands: Books-A-Million\, 2nd & Charles and Yogurt Mountain. Before returning home to Birmingham in 2007\, Jane worked with Edelman Public Relations in New York in corporate communications. \nDoug Schneider\, Senior Vice President\, Business Administration\nWith more than 20 years of retailer and packaged goods marketing experience\, Doug Schneider leads the business planning\, marketing\, human resources\, and information technology efforts at Bayer Properties. Before joining the Bayer team in 2007\, Doug directed national marketing efforts at retailers such as Kmart\, Johnston & Murphy and most recently Saks Department Store Group. He has an understanding of department\, specialty and chain store merchandise and marketing strategies\, and an in-depth understanding of research and branding principals. \nReserve Your Spot
URL:https://amabirmingham.org/event/august-signature-series-luncheon/
LOCATION:The Harbert Center\, 2019 4th Ave N\, Birmingham\, AL\, 35203\, United States
CATEGORIES:Luncheons
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20170920T113000
DTEND;TZID=UTC:20170920T130000
DTSTAMP:20260712T150039
CREATED:20170809T212536Z
LAST-MODIFIED:20170906T082510Z
UID:2605-1505907000-1505912400@amabirmingham.org
SUMMARY:September Signature Series Luncheon
DESCRIPTION:We Cover What Matters:  Behind the Brand\nNo other industry has undergone more drastic changes in the last few years than health care. Blue Cross and Blue Shield of Alabama knows nothing matters more than your health. \n  \n \n  \nFeatured Speakers\nCarol Glass\, Marketing Department Manager\nLaBrandon Dates\, Manager – Mass Media\n  \n  \n  \n  \n  \n  \n  \n  \n  \n  \n  \nGo “Behind the Brand” to learn how Blue Cross – a trusted health partner — finds new ways to tell its value story. \n  \nRegister Here!\n 
URL:https://amabirmingham.org/event/september-signature-series-luncheon/
LOCATION:The Harbert Center\, 2019 4th Ave N\, Birmingham\, AL\, 35203\, United States
CATEGORIES:Luncheons
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20171018T113000
DTEND;TZID=UTC:20171018T130000
DTSTAMP:20260712T150039
CREATED:20170920T032450Z
LAST-MODIFIED:20171010T021635Z
UID:2773-1508326200-1508331600@amabirmingham.org
SUMMARY:October Signature Series Luncheon
DESCRIPTION:Retail is Changing\, Brands Should Too\n\n$20 for Members\, $30 for Non-Members\nClick here to Reserve Your Spot!\n\nFounded in 1945 with over 1\,000 store locations across the country\, Hibbett Sports is a leading athletic-inspired fashion retailer primarily located in small and mid-sized communities across the country. Find out how Hibbett has evolved their marketing strategies\, tactics\, customer loyalty program and brand message in an effort to bring their personalized customer service experience and access to coveted footwear\, apparel and accessories to a brick and mortar and online audience. \n \nFeatured Speaker\nSarah Wangaard\, VP of Marketing\nSarah joined Hibbett in September 2007 and over the past ten years has held numerous roles in the company’s marketing and digital departments.  She has a variety of marketing expertise with a broad range of experience from direct-to-consumer marketing and digital marketing to customer loyalty.  As the Vice President of Marketing\, she is responsible for customer loyalty\, as well as digital\, social\, mobile and site marketing.  After growing up in Tennessee\, she received her B.A. in Communications- Public Relations from Lee University. \nRegister Here!
URL:https://amabirmingham.org/event/october-signature-series-luncheon/
CATEGORIES:Luncheons
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20171115T113000
DTEND;TZID=UTC:20171115T130000
DTSTAMP:20260712T150039
CREATED:20171024T195651Z
LAST-MODIFIED:20171103T205617Z
UID:2892-1510745400-1510750800@amabirmingham.org
SUMMARY:November Signature Luncheon Series
DESCRIPTION:Featuring the Bruno Event Team\, Gene Hallman\, CEO and Dee Dee Mathis\, Senior VP-Marketing\n\n$25 Members and $35 Non- Members\, $15 Students\nClick here to Reserve Your Spot!\n\nThe November Signature Luncheon Series features Gene Hallman and Dee Dee Mathis from the Bruno Event Team. They are presenting “The Evolution of Event Marketing: Moving from Traditional Tactics to Building Data-Driven Connections”. Gene and Dee Dee will discuss the ways we market our events using digital\, social\, email\, data\, analytics\, and content marketing. \nSeating is limited\, so don’t wait to reserve your spot! \n \n  \nGene Hallman\, CEO of Bruno Event Team\n \nGene Hallman co-founded the company in 1995 with his partner\, Ronnie Bruno. Since that time\, Gene has helped put Birmingham on the sports map through helping to bring in events like Olympic Soccer\, Professional Golf\, Boxing\, and IndyCar racing.   Gene was recently named One of the Top 10 Most Influential People in Alabama Sports. \n  \n  \n  \n  \nDee Dee Mathis\, Senior Vice President of Marketing\nDee Dee joined Bruno Event Team in 2016 to head up their advertising\, public relations\, digital\, ticketing and creative division.  While she describes herself as a marketing nerd\, she is a rare combination of analytical and creative thinking.\n  \n  \n  \n  \nRegister Here!
URL:https://amabirmingham.org/event/november-signature-luncheon-series/
CATEGORIES:Luncheons
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20180117T113000
DTEND;TZID=UTC:20180117T130000
DTSTAMP:20260712T150039
CREATED:20180105T220129Z
LAST-MODIFIED:20180106T042504Z
UID:2966-1516188600-1516194000@amabirmingham.org
SUMMARY:January Signature Series Luncheon
DESCRIPTION:Featuring Robert Fuqua\, Atlas RFID CEO\n\n$25 Members and $35 Non- Members\, $15 Students\nClick here to Reserve Your Spot!\n\n“Seek First To Understand\, Then to Be Understood – By the Right People” \nTechBirmingham thrives through its immensely talented and diverse group of member companies and highlighting this group of movers\, shakers and makers in Bham’s tech industry is Robert Fuqua\, Founder\, President and CEO at Atlas RFID. Fuqua was born in Birmingham and lived here until he left to attend West Point at 18. He lived in many parts of the country before returning to Birmingham in 2006. Join us to learn more about his company\, Atlas RFID\, and the great things they are doing in Birmingham and beyond. \nSeating Limited\, RSVP Today!
URL:https://amabirmingham.org/event/january-signature-series-luncheon/
CATEGORIES:Luncheons
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20180516T113000
DTEND;TZID=UTC:20180516T130000
DTSTAMP:20260712T150039
CREATED:20180123T214821Z
LAST-MODIFIED:20180504T204156Z
UID:2972-1526470200-1526475600@amabirmingham.org
SUMMARY:May 2018 Signature Series Luncheon
DESCRIPTION:Featuring American Family Care\nCMO\, William L. Koleszar\n$25 Members and $35 Non- Members\, $15 Students\nClick here to Reserve Your Spot!\n\n“Connecting Your Company’s Core Values to Your Brand.”\nLearn how American Family Care uses data\, technology\, and incentives to fulfill its brand promise. \nSeating Limited\, RSVP Today! \n \n 
URL:https://amabirmingham.org/event/httpsamabirminghammay-eventbrite-com/
CATEGORIES:Luncheons
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20180815T113000
DTEND;TZID=UTC:20180815T130000
DTSTAMP:20260712T150039
CREATED:20180627T190600Z
LAST-MODIFIED:20180803T075222Z
UID:3058-1534332600-1534338000@amabirmingham.org
SUMMARY:August 2018 Signature Series Luncheon
DESCRIPTION:Jim Cavale\, Founder & CEO\nINFLUENCER (INFLCR)\n$25 Members and $35 Non- Members\, $15 Students\n\nSign up now!
URL:https://amabirmingham.org/event/august-2018-signature-series-luncheon/
CATEGORIES:Luncheons
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20181017T113000
DTEND;TZID=UTC:20181017T130000
DTSTAMP:20260712T150039
CREATED:20180627T190742Z
LAST-MODIFIED:20180929T034053Z
UID:3062-1539775800-1539781200@amabirmingham.org
SUMMARY:October 2018 Signature Series Luncheon
DESCRIPTION:Greg Schumann\, Vice President\nMarkstein\n  \nPitfalls and Prosperity\nBrand lessons from an unconventional marketing and advertising career\n  \nJoin AMA Birmingham as we welcome Greg Schumann. \nGreg will share successes and failures from his brand experiences\, while also discussing best practices in multi-media – an area of focus in his current role with Markstein. This thought-provoking discussion will provide marketers with takeaways on building brands\, navigating disruption and market positioning. \nGreg Schumann has enjoyed diverse experiences in advertising and marketing\, working in Chicago\, New York and now Birmingham. He has successfully run brands and business units in b2b marketing\, consumer publishing and multi- media. Greg now operates as a Vice President at Markstein\, a full-service marketing communications agency in Birmingham. \n$15 Students\n$25 Members\n$35 Non- Members\n\nSign up now!
URL:https://amabirmingham.org/event/october-2018-signature-series-luncheon/
CATEGORIES:Luncheons
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20181114T113000
DTEND;TZID=UTC:20181114T130000
DTSTAMP:20260712T150039
CREATED:20180627T190832Z
LAST-MODIFIED:20181107T052707Z
UID:3064-1542195000-1542200400@amabirmingham.org
SUMMARY:November Signature Series Luncheon
DESCRIPTION:Ginger Jefferson\nTogether We Can: Enhancing cooperation and prosperity in Birmingham\n \nDirector of Marketing & Communication at the Community Foundation of Greater Birmingham \nSave Your Spot Today! \nJoin AMA Birmingham as we welcome Ginger Jefferson. \nGinger will talk about the role of communication and marketing in taking on major community initiatives that affect a large number of people and the role of outside professional help. \nLearn about 3 initiatives spearheaded and developed by the Community Foundation that are positively impacting our community: \n\nRegional Cooperation: Bridging gaps between the 35 municipalities in Jefferson County and supporting opportunities to work together where everyone wins.\nWorkforce Development: Aligning education\, economic development\, and workforce development efforts\, with the goal of increasing job growth.\nBirmingham Violence Reduction Initiative: Cooperation with the City of Birmingham\, the police department\, and local community leaders to reduce violence.\n\nWith more than thirty years’ experience in marketing\, corporate communications\, and advertising\, Ginger is responsible for strategic marketing initiatives\, public relations\, advertising\, social media and branding for the organization.
URL:https://amabirmingham.org/event/november-signature-series-luncheon/
CATEGORIES:Luncheons
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190116T113000
DTEND;TZID=UTC:20190116T130000
DTSTAMP:20260712T150039
CREATED:20190110T001203Z
LAST-MODIFIED:20190110T001203Z
UID:3308-1547638200-1547643600@amabirmingham.org
SUMMARY:January Signature Series Luncheon
DESCRIPTION:Scott Bell\, Founder & CEO – Bell Media\, LLC\nHow Much Will You Pay for a New Customer?\nUnderstanding customer acquisition cost\, churn rates\, and lifetime value. \nSave Your Spot Today! \nScott will talk about how understanding just how much you are willing to spend to acquire a new customer. The age old saying of ‘it is much cheaper to keep a customer than to get a new one’ still holds today. But just how much are you willing to spend? \nLearn how having these figures in your arsenal allows you to prove ROI and where to spend your marketing budget. \nScott shares his knowledge with more than ten years of digital marketing experience\, outdoor and indoor media development\, new product implementation and team leadership. He has proven ability to drive growth and profits through the diversification of product lines\, financial management and strategic thinking.
URL:https://amabirmingham.org/event/january-signature-series-luncheon-2/
CATEGORIES:Luncheons
ORGANIZER;CN="American Marketing Association - Birmingham Chapter":MAILTO:contact@amabirmingham.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190220T113000
DTEND;TZID=UTC:20190220T130000
DTSTAMP:20260712T150039
CREATED:20190205T221233Z
LAST-MODIFIED:20190205T221233Z
UID:3345-1550662200-1550667600@amabirmingham.org
SUMMARY:February Signature Series Luncheon
DESCRIPTION:Cognitive Marketing:\n  \nA Glimpse Inside Our Minds and How We Make Decisions Through a Journey of Interactive Brain Games\n  \nSean Doyle\, CEO – Fitzmartin\n  \nSave Your Spot Today! \nJoin AMA Birmingham as we welcome Sean Doyle. \nCognitive Marketing helps to form a connection between brands and customers that can influence buying behavior and loyalty. The true importance lies in the connections that are linked between your brand and your customer. Above all\, you need to know how you can have a direct impact on them. \nLearn how to approach the field of marketing from a different angle and take a stock on how your customer sees and connects with your brand. \nSean has spent the last 27 years running a B2B sales and marketing consultancy helping executives of businesses grow and overcomes sales and marketing barriers based on groundbreaking research in behavioral change. He’s an author\, speaker\, and advisor for Small to Mid-Sized businesses from $5MM to $250MM.
URL:https://amabirmingham.org/event/february-signature-series-luncheon/
CATEGORIES:Luncheons
ATTACH;FMTTYPE=image/jpeg:https://amabirmingham.org/wp-content/uploads/2019/02/AMA_BHM_190130_Signature-Series_Feb_Eventbrite.jpg
ORGANIZER;CN="American Marketing Association - Birmingham Chapter":MAILTO:contact@amabirmingham.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190417T113000
DTEND;TZID=UTC:20190417T130000
DTSTAMP:20260712T150039
CREATED:20190411T024855Z
LAST-MODIFIED:20190411T025741Z
UID:3438-1555500600-1555506000@amabirmingham.org
SUMMARY:April Signature Series Luncheon
DESCRIPTION:Birmingham Legion Football Club\nDoug Hicks\, Executive Vice President\nBRINGING SOCCER TO THE MAGIC CITY.\nBUILDING A PROFESSIONAL SPORTS BRAND\nJoin AMA Birmingham as we welcome Doug Hicks. \nDoug Hicks – a 25-year professional sports communications\, branding & marketing specialist – joined Birmingham Legion Football Club just under a year ago. He primarily oversees business operations using experience earned while working with D.C. United (MLS). \nJoin us and learn how one of Birmingham’s newest brands developed and learn how Legion Football Club is positioned in the growing Birmingham landscape. \nJoin us for the upcoming Signature Series Luncheon on Wednesday\, April 17th! \nSave Your Spot Today! \n 
URL:https://amabirmingham.org/event/april-signature-series-luncheon/
CATEGORIES:Luncheons
ATTACH;FMTTYPE=image/png:https://amabirmingham.org/wp-content/uploads/2019/04/Logo_3_color_1200x1200-e1554933551392.png
ORGANIZER;CN="American Marketing Association - Birmingham Chapter":MAILTO:contact@amabirmingham.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190619T113000
DTEND;TZID=UTC:20190619T130000
DTSTAMP:20260712T150039
CREATED:20190605T075007Z
LAST-MODIFIED:20190605T075639Z
UID:3453-1560943800-1560949200@amabirmingham.org
SUMMARY:June Signature Series Luncheon
DESCRIPTION:Building Multiple Real Estate Brands Under One\nJohn Boone\, Orchestra Partners\nThere are three distinct tiers of branding in commercial real estate development: 1) the property owner and/or developer\, 2) the project itself\, and 3) the tenants. This presentation will briefly describe what goes into each one\, and how Orchestra Partners uniquely plays a heavy part in all three tiers. \nJohn specializes in organizational strategy\, market analysis\, community development\, and project design/management. After flirting with a Ph.D. in History\, he decided his skill set was better suited for the business world. He joined a capital markets firm in Washington D.C. and two years later left to pursue a real estate development career in South Florida\, where he directed site selection and inception-stage planning of charter schools. John is a member of the Five Points Alliance\, the economic development council for Five Points South. He also volunteers with Big Brothers Big Sisters of Greater Birmingham and enjoys kayaking\, bouldering\, hiking\, and generally being outside on sunny days with a beer. \nSave Your Spot Today! \n 
URL:https://amabirmingham.org/event/june-signature-series-luncheon/
CATEGORIES:Luncheons
ATTACH;FMTTYPE=image/jpeg:https://amabirmingham.org/wp-content/uploads/2019/06/AMA_BHM_190523_SignatureSeries_June_FB.jpg
ORGANIZER;CN="American Marketing Association - Birmingham Chapter":MAILTO:contact@amabirmingham.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190821T113000
DTEND;TZID=UTC:20190821T130000
DTSTAMP:20260712T150039
CREATED:20190803T003233Z
LAST-MODIFIED:20190809T220133Z
UID:3550-1566387000-1566392400@amabirmingham.org
SUMMARY:Signature Series Luncheon - August 2019
DESCRIPTION:Technology’s Role in Birmingham’s Future Growth\nDeon Gordon\, President & CEO\, TechBirmingham\nBirmingham is having a cultural\, economic\, and technological renaissance. Many city wide projects have brought new energy and passion to the Downtown district and serve to help lead our city. Join us and hear from Deon as we learn how Technology will play a vital role in Birmingham’s contiuned success. \nDeon Gordon serves as the President & CEO of TechBirmingham\, the local technology council for Greater Birmingham\, representing approximately 300 tech companies and related organizations. Prior to joining TechBirmingham in December 2017\, he led as the Director of Business Growth for REV Birmingham\, an economic development agency partnered with City of Birmingham to focus on placed-based revitalization and small business growth. Gordon is the recipient of the 2017 A.G. Gaston Award for Outstanding Community Service and\, in the same year\, was recognized during the 17th Annual Salute to Outstanding African-Americans by the Birmingham NAACP. He is an avid fan of Stranger Things\, Outkast\, and people who use the Oxford comma. \n$15 Students\n$25 Members\n$35 Non- Members\nSign up now!
URL:https://amabirmingham.org/event/signature-series-luncheon-august-2019/
LOCATION:The Harbert Center\, 2019 4th Ave N\, Birmingham\, AL\, 35203\, United States
CATEGORIES:Luncheons
ORGANIZER;CN="American Marketing Association - Birmingham Chapter":MAILTO:contact@amabirmingham.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190918T113000
DTEND;TZID=UTC:20190918T130000
DTSTAMP:20260712T150039
CREATED:20190803T003645Z
LAST-MODIFIED:20190912T021252Z
UID:3552-1568806200-1568811600@amabirmingham.org
SUMMARY:Signature Series Luncheon – September 2019
DESCRIPTION:The Birmingham Chapter of The American Marketing Association hosts a monthly luncheon from 11:30 to 1 pm at the Harbert Center in downtown Birmingham. We feature a marketing expert sharing their expertise on topics relevant to the Birmingham marketing community. \nClick here to save your seat to hear Douglas Burdett\, host of The Marketing Book Podcast.  \nWhen: Wednesday\, September 18th from 11:30am to 1pm\nWhere: The Harbert Center \n \n\nDouglas Burdett\nHost of The Marketing Book Podcast\nFounder/Principal of ARTILLERY\nDouglas Burdett is Founder/Principal of ARTILLERY\, a manufacturing marketing agency in Norfolk\, Virginia\, and is the host of The Marketing Book Podcast\, which was named by LinkedIn as one of “10 Podcasts That Will Make You a Better Marketer” and by Forbes as one of “11 Smart Podcasts That Will Keep You In The Know.” \nPrior to starting his own firm\, Douglas worked in New York City on Madison Avenue at ad industry giants J. Walter Thompson and Grey Advertising. \nBefore starting his business career\, Douglas served as a U.S. Army artillery officer overseas for three years and then earned an MBA. \nFollow Douglas online: \n\nLinkedIn\nTwitter\nArtillery Website\nThe Marketing Book Podcast
URL:https://amabirmingham.org/event/signature-series-luncheon-september-2019/
LOCATION:The Harbert Center\, 2019 4th Ave N\, Birmingham\, AL\, 35203\, United States
CATEGORIES:Luncheons
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20191016T113000
DTEND;TZID=UTC:20191016T130000
DTSTAMP:20260712T150039
CREATED:20190920T205146Z
LAST-MODIFIED:20191003T193618Z
UID:3584-1571225400-1571230800@amabirmingham.org
SUMMARY:October Signature Series Luncheon featuring James Spann
DESCRIPTION:James Spann\nChief Meteorologist for ABC 33/40\nJackets off\, AMA members! James Spann will give us the marketing forecast at our October Signature Series luncheon on Wednesday\, Oct. 16 at 11:30 a.m. to 1:30 p.m. at The Harbert Center. Like the weather\, the marketing field can change at any moment\, so it’s important to learn how to proactively read the signals. Grab the colleagues in your professional polygon and join us for this can’t miss event! \n  \nSpann has over 40 years of experience in broadcast television weather and has served as Chief Meteorologist for ABC 33/40 for 22 years. Throughout his career\, he has earned several awards such as “Broadcaster of the Year” by the National Weather Association\, the “Award for Broadcast Meteorology” by the American Meteorological Society and an Emmy for “Best Television Weather Anchor” while also being elected to the National Academy for Television Arts and Sciences Silver Circle. Spann holds an honorary doctor of laws degree from the University of West Alabama while also being in the hall of fame of both the University of Alabama School of Communication and Theta Tau professional engineering fraternity. \n  \nLearn more about Spann’s professional profile at https://abc3340.com/station/people/james-spann-09-14-2015 or follow him on his social media accounts. \n  \nRegister Here!\n 
URL:https://amabirmingham.org/event/october-signature-series-luncheon-featuring-james-spann/
LOCATION:The Harbert Center\, 2019 4th Ave N\, Birmingham\, AL\, 35203\, United States
CATEGORIES:Luncheons
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20191120T113000
DTEND;TZID=UTC:20191120T130000
DTSTAMP:20260712T150039
CREATED:20190803T003609Z
LAST-MODIFIED:20191113T143859Z
UID:3548-1574249400-1574254800@amabirmingham.org
SUMMARY:November Signature Luncheon Series- Featuring Eric Frye
DESCRIPTION:The Birmingham Chapter of The American Marketing Association is featuring Eric Frye\, President of Waynes\, and Creative Director Randy Webb at our November luncheon from 11:30 to 1pm on November 20th. \nSave your spot today! Click here to register on Eventbrite. \nEric Frye was part of the leadership team at Waynes after the company was acquired from the founder\, Wayne Lagle in 2001. He and Creative Director Randy Webb led marketing efforts as Waynes grew from a mid-sized Birmingham company to a regional player in the pest control industry with over 300 employees. In the summer of 2019\, Waynes was acquired by a Swedish conglomerate\, Anticimex\, in the largest transaction in the history of the pest control industry. \nEric and Randy will talk about building a business for growth\, the value of brand development\, and the role that company culture played in this remarkable Birmingham success story.  Join us to hear more about one of the most successful brand strategies in Birmingham history. \nThe Birmingham Chapter of The American Marketing Association hosts our Signature Series Luncheon on the 3rd Wednesday of the month at the Harbert Center in downtown Birmingham. We feature a marketing expert sharing their expertise on topics relevant to the Birmingham marketing community.
URL:https://amabirmingham.org/event/november-2019-signature-luncheon-series-2/
LOCATION:The Harbert Center\, 2019 4th Ave N\, Birmingham\, AL\, 35203\, United States
CATEGORIES:Luncheons
END:VEVENT
END:VCALENDAR