AMA Birmingham

January Signature Series Luncheon
2019-01-16 11:30 - 13:00 UTC
Scott Bell, Founder & CEO – Bell Media, LLC
How Much Will You Pay for a New Customer?
Understanding customer acquisition cost, churn rates, and lifetime value.
Save Your Spot Today!
Scott will talk about how understanding just how much you are willing to spend to acquire a new customer. The age old saying of ‘it is much cheaper to keep a customer than to get a new one’ still holds today. But just how much are you willing to spend?
Learn how having these figures in your arsenal allows you to prove ROI and where to spend your marketing budget.
Scott shares his knowledge with more than ten years of digital marketing experience, outdoor and indoor media development, new product implementation and team leadership. He has proven ability to drive growth and profits through the diversification of product lines, financial management and strategic thinking.

February Signature Series Luncheon
2019-02-20 11:30 - 13:00 UTC
Cognitive Marketing:

A Glimpse Inside Our Minds and How We Make Decisions Through a Journey of Interactive Brain Games

Sean Doyle, CEO – Fitzmartin

Save Your Spot Today!
Join AMA Birmingham as we welcome Sean Doyle.
Cognitive Marketing helps to form a connection between brands and customers that can influence buying behavior and loyalty. The true importance lies in the connections that are linked between your brand and your customer. Above all, you need to know how you can have a direct impact on them.
Learn how to approach the field of marketing from a different angle and take a stock on how your customer sees and connects with your brand.
Sean has spent the last 27 years running a B2B sales and marketing consultancy helping executives of businesses grow and overcomes sales and marketing barriers based on groundbreaking research in behavioral change. He’s an author, speaker, and advisor for Small to Mid-Sized businesses from $5MM to $250MM.

April Signature Series Luncheon
2019-04-17 11:30 - 13:00 UTC
Birmingham Legion Football Club
Doug Hicks, Executive Vice President
BRINGING SOCCER TO THE MAGIC CITY.
BUILDING A PROFESSIONAL SPORTS BRAND
Join AMA Birmingham as we welcome Doug Hicks.
Doug Hicks – a 25-year professional sports communications, branding & marketing specialist – joined Birmingham Legion Football Club just under a year ago. He primarily oversees business operations using experience earned while working with D.C. United (MLS).
Join us and learn how one of Birmingham’s newest brands developed and learn how Legion Football Club is positioned in the growing Birmingham landscape.
Join us for the upcoming Signature Series Luncheon on Wednesday, April 17th!
Save Your Spot Today!

June Signature Series Luncheon
2019-06-19 11:30 - 13:00 UTC
Building Multiple Real Estate Brands Under One
John Boone, Orchestra Partners
There are three distinct tiers of branding in commercial real estate development: 1) the property owner and/or developer, 2) the project itself, and 3) the tenants. This presentation will briefly describe what goes into each one, and how Orchestra Partners uniquely plays a heavy part in all three tiers.
John specializes in organizational strategy, market analysis, community development, and project design/management. After flirting with a Ph.D. in History, he decided his skill set was better suited for the business world. He joined a capital markets firm in Washington D.C. and two years later left to pursue a real estate development career in South Florida, where he directed site selection and inception-stage planning of charter schools. John is a member of the Five Points Alliance, the economic development council for Five Points South. He also volunteers with Big Brothers Big Sisters of Greater Birmingham and enjoys kayaking, bouldering, hiking, and generally being outside on sunny days with a beer.
Save Your Spot Today!

Signature Series Luncheon - August 2019
2019-08-21 11:30 - 13:00 UTC | The Harbert Center, 2019 4th Ave N, Birmingham, AL, 35203, United States
Technology’s Role in Birmingham’s Future Growth
Deon Gordon, President & CEO, TechBirmingham
Birmingham is having a cultural, economic, and technological renaissance. Many city wide projects have brought new energy and passion to the Downtown district and serve to help lead our city. Join us and hear from Deon as we learn how Technology will play a vital role in Birmingham’s contiuned success.
Deon Gordon serves as the President & CEO of TechBirmingham, the local technology council for Greater Birmingham, representing approximately 300 tech companies and related organizations. Prior to joining TechBirmingham in December 2017, he led as the Director of Business Growth for REV Birmingham, an economic development agency partnered with City of Birmingham to focus on placed-based revitalization and small business growth. Gordon is the recipient of the 2017 A.G. Gaston Award for Outstanding Community Service and, in the same year, was recognized during the 17th Annual Salute to Outstanding African-Americans by the Birmingham NAACP. He is an avid fan of Stranger Things, Outkast, and people who use the Oxford comma.
$15 Students
$25 Members
$35 Non- Members
Sign up now!

Signature Series Luncheon – September 2019
2019-09-18 11:30 - 13:00 UTC | The Harbert Center, 2019 4th Ave N, Birmingham, AL, 35203, United States
The Birmingham Chapter of The American Marketing Association hosts a monthly luncheon from 11:30 to 1 pm at the Harbert Center in downtown Birmingham. We feature a marketing expert sharing their expertise on topics relevant to the Birmingham marketing community.
Click here to save your seat to hear Douglas Burdett, host of The Marketing Book Podcast.
When: Wednesday, September 18th from 11:30am to 1pm
Where: The Harbert Center

Douglas Burdett
Host of The Marketing Book Podcast
Founder/Principal of ARTILLERY
Douglas Burdett is Founder/Principal of ARTILLERY, a manufacturing marketing agency in Norfolk, Virginia, and is the host of The Marketing Book Podcast, which was named by LinkedIn as one of “10 Podcasts That Will Make You a Better Marketer” and by Forbes as one of “11 Smart Podcasts That Will Keep You In The Know.”
Prior to starting his own firm, Douglas worked in New York City on Madison Avenue at ad industry giants J. Walter Thompson and Grey Advertising.
Before starting his business career, Douglas served as a U.S. Army artillery officer overseas for three years and then earned an MBA.
Follow Douglas online:

LinkedIn
Twitter
Artillery Website
The Marketing Book Podcast

October Signature Series Luncheon featuring James Spann
2019-10-16 11:30 - 13:00 UTC | The Harbert Center, 2019 4th Ave N, Birmingham, AL, 35203, United States
James Spann
Chief Meteorologist for ABC 33/40
Jackets off, AMA members! James Spann will give us the marketing forecast at our October Signature Series luncheon on Wednesday, Oct. 16 at 11:30 a.m. to 1:30 p.m. at The Harbert Center. Like the weather, the marketing field can change at any moment, so it’s important to learn how to proactively read the signals. Grab the colleagues in your professional polygon and join us for this can’t miss event!

Spann has over 40 years of experience in broadcast television weather and has served as Chief Meteorologist for ABC 33/40 for 22 years. Throughout his career, he has earned several awards such as “Broadcaster of the Year” by the National Weather Association, the “Award for Broadcast Meteorology” by the American Meteorological Society and an Emmy for “Best Television Weather Anchor” while also being elected to the National Academy for Television Arts and Sciences Silver Circle. Spann holds an honorary doctor of laws degree from the University of West Alabama while also being in the hall of fame of both the University of Alabama School of Communication and Theta Tau professional engineering fraternity.

Learn more about Spann’s professional profile at https://abc3340.com/station/people/james-spann-09-14-2015 or follow him on his social media accounts.

Register Here!

November Signature Luncheon Series- Featuring Eric Frye
2019-11-20 11:30 - 13:00 UTC | The Harbert Center, 2019 4th Ave N, Birmingham, AL, 35203, United States
The Birmingham Chapter of The American Marketing Association is featuring Eric Frye, President of Waynes, and Creative Director Randy Webb at our November luncheon from 11:30 to 1pm on November 20th.
Save your spot today! Click here to register on Eventbrite.
Eric Frye was part of the leadership team at Waynes after the company was acquired from the founder, Wayne Lagle in 2001. He and Creative Director Randy Webb led marketing efforts as Waynes grew from a mid-sized Birmingham company to a regional player in the pest control industry with over 300 employees. In the summer of 2019, Waynes was acquired by a Swedish conglomerate, Anticimex, in the largest transaction in the history of the pest control industry.
Eric and Randy will talk about building a business for growth, the value of brand development, and the role that company culture played in this remarkable Birmingham success story. Join us to hear more about one of the most successful brand strategies in Birmingham history.
The Birmingham Chapter of The American Marketing Association hosts our Signature Series Luncheon on the 3rd Wednesday of the month at the Harbert Center in downtown Birmingham. We feature a marketing expert sharing their expertise on topics relevant to the Birmingham marketing community.

January Signature Series Luncheon
2020-01-15 11:30 - 13:00 (America/Chicago) | The Harbert Center, 2019 4th Ave N, Birmingham, AL, 35203, United States
Join the Birmingham chapter of the American Marketing Association on Jan. 15, from 11:30 a.m. to 1 p.m. at the Harbert Center to learn from Josh Loebner, director of strategy for Designsensory and current Clemson University doctoral candidate whose research focuses on advertising and disability.
Loebner’s presentation is titled “Advertising, Disability and the Diversity Directive” and will highlight the scope of buying power of minority and disabled audience. His research also showcases powerful stories of inclusion in advertising and presents ideas on how members can increase connections with a diverse and inclusive audience through their work.
Loebner is on the industry’s premier think tank for diversity and inclusion, the American Advertising Federation Mosaic Council, he is a Hall of Fame inductee and was awarded the National Silver Medal for outstanding contributions to advertising by furthering greater inclusion of people with disabilities.
Loebner writes for Adweek and his chapter in The Routledge Companion to Disability and Media offers a comprehensive survey of advertising at the intersection of disability and media studies. He serves on Knoxville’s Council on Disability Issues. Loebner is partially blind and visually impaired which gives him a personal and unique perspective on his research.
Connect with Loebner on Instagram, LinkedIn and Twitter at @JoshLoebner. You can also connect with him at AdvertisingAndDisability.com.

Register Here!

February Signature Series Luncheon Featuring Mary Wyatt Crenshaw
2020-02-19 11:30 - 13:00 (America/Chicago) | The Harbert Center, 2019 4th Ave N, Birmingham, AL, 35203, United States
Join the Birmingham chapter of the American Marketing Association on Feb. 19, from 11:30 a.m. to 1 p.m. at the Harbert Center to hear from Mary Wyatt Crenshaw, President and CEO of Wyatt General Contractor, as she presents, “Adversity, Leadership, and Team Building: A Woman-Owned Business in a Male-Dominated Industry.”
Click here to reserve your spot today!
After an unexpected turn of events, Mary Wyatt found herself thrust into the world of construction. When her husband, John Gary Wyatt, died in a plane accident in 2015, Mary found herself with a choice to make: continue the family’s second-generation construction company or close the doors and move on. It did not take long before her decision became clear. Determined to continue John’s legacy, she took over his role as president/CEO and began learning the business from every angle. As time passed and her knowledge and confidence grew, Mary initiated a marketing and rebranding effort which led to a newly updated image and name, Wyatt Builds. Four years later, with numerous projects completed and a new headquarters downtown, she finds herself surrounded by the same dedicated team that worked with John for years with one key addition, her right-hand man, Nick Miele, VP of Operations. Recognizing her team as the cornerstone of Wyatt Builds’ success; she relies on their expertise in executing the day to day operations of the company.
The stability and success that Wyatt Builds has experienced over the last 4 years is a testimony to John’s legacy and Mary’s leadership. As a woman-owned general contractor, she looks to grow the company’s footprint while broadening community involvement. Mary is actively involved in United Way and Smile A Mile as a member of their Board of Directors. In addition, she is a member of Associated Builders and Contractors, Women United, NAWIC and Birmingham CREW.
Mary recently remarried and lives in Mountain Brook with her husband, Jay, and their blended family of five children ranging in age from 7 to 26!

March Signature Series Luncheon
2020-03-18 11:30 - 13:00 (America/Chicago) | The Harbert Center, 2019 4th Ave N, Birmingham, AL, 35203, United States
Creating the Life You Want and the Steps to Get There
Pamela Cook, Director of Multicultural Marketing & Community Affairs for Coca-Cola Bottling Company United
Join the Birmingham chapter of the American Marketing Association on March 19, from 11:30 a.m. to 1 p.m. at the Harbert Center to hear from Pamela Cook, Director of Multicultural Marketing and Community Affairs for Coca-Cola Bottling Company United, as she presents, “Creating the Life You Want and the Steps to Get There.”
Click Here to Reserve Your Spot!
Pamela Cook is a seasoned media and marketing professional with close to twenty years’ experience in the field of communication. Ms. Cook’s professional expertise includes developing marketing and advertising strategies and creating growth strategies for targeted market areas. Her experience and education has helped to hone her marketing and sales expertise and business management acumen. Ms. Cook continues to build upon her leadership skills through extensive community service, networking and hobbies which include international travel and when time permits reading, photography and cooking.
Ms. Cook is currently the Director of Multicultural Marketing and Community Affairs for Coca-Cola Bottling Company United. Ms. Cook is responsible for multicultural marketing and community relations initiatives throughout the company’s Central Region, which includes Alabama, the Panhandle of Florida, the Tennessee Valley area and parts of Georgia. As part of her role she will continue to develop and strengthen partnerships with the HBCUs (Historically Black Colleges and Universities), something Coca-Cola UNITED values greatly and has enjoyed for decades. Prior to working with Coca-Cola she worked with Cox Radio and Cumulus Media as an Account Executive, General Sales Manager. Aronov Realty Management as Director of Marketing for Western Hills Mall.
The Birmingham Chapter of The American Marketing Association hosts our Signature Series Luncheon on the 3rd Wednesday of the month at the Harbert Center in downtown Birmingham. We feature a marketing expert sharing their expertise on topics relevant to the Birmingham marketing community. Check back here for details on future speakers and a link to register about 1 month prior to the event.

Trendy Topics: May Virtual Luncheon Featuring Cherri Ellis
2020-05-20 11:30 - 13:00 (America/Chicago) | AL, United States
Overcoming Adversity, Marketing Through Video, and Strategies For Success During COVID-19
The Birmingham Chapter of the American Marketing Association will host our May luncheon as a virtual webinar. This month we are featuring Cherri Ellis, National Creative Strategy Director for Kernel, the internal agency of Spectrum Reach. Cherri originally planned on talking about “The Five Videos Every Business Needs”, but she has updated her presentation based on our current circumstances. Cherri’s presentation will cover:

Her incredible personal story of overcoming adversity
Best practices for marketing through video
Strategies for success during COVID-19

You do not want to miss Cherri’s amazing story at the insight that she brings to the challenges that we are facing.
Register for the Webinar
Register for the webinar, make a sandwich, and join us for our first-ever virtual luncheon. For the first time ever, our luncheon is free (except for the cost of your sandwich)!
More About Our Speaker
Cherri Ellis leads a team of strategists and creative professionals who provide data driven insights to clients and production personnel so that their messages are on point, their assets are impactful, and their business goals are met.

Since receiving her B.F.A. from Wright State University, Cherri has exclusively worked in creative arenas; live theater, talent work, eight years as a monthly magazine columnist, and 3 years as morning drive personality Cherri Mason on the top-rated Mason and Dixon Morning Show on Classic Rock 99.
Now with Spectrum Reach over 18 years, Cherri specializes in non-profit creative assets. She has worked with 501c3s as large as the American Cancer Society and The Breast Cancer Research Foundation of Alabama, but some of her favorite work has been with small, first year non-profits at the onset of their journey . She most recently worked with One Place to create critical video training for law enforcement on Domestic Violence and Sexual Assault.
She is a grateful recipient of multiple industry awards and lives between Birmingham, Alabama and Fernandina Beach with her husband, cat, and the world’s worst trained golden retriever. Amongst pursuits such as traveling, cooking, and joining then quitting fitness facilities, she spends many of her off hours attempting to long distance helicopter-parent her adult daughter.

Register for the Webinar

June Signature Series Luncheon
2020-06-18 11:30 - 13:00 (America/Chicago) | The Harbert Center, 2019 4th Ave N, Birmingham, AL, 35203, United States
The Birmingham Chapter of The American Marketing Association hosts our Signature Series Luncheon on the 3rd Wednesday of each month at the Harbert Center in downtown Birmingham. Our June luncheon is tentatively scheduled for Wednesday, June 18, but we are monitoring recommendations from the CDC and local health officials to see if this will be feasible. We will post updates as soon as they are available.
In the meantime, check out our weekly webinar series helping marketers with sales, communications, and employment questions during the COVID-19 outbreak.

August Signature Series
2020-08-19 12:00 - 13:00 (America/Chicago)
Join AMA Birmingham on Wednesday, August 19th from noon to 1 p.m. for our next free Signature Series Virtual Event.

Creating the Life You Want and the Steps to Get There

Pamela Cook is a seasoned media and marketing professional with close to twenty years’ experience in the field of communication. Ms. Cook’s professional expertise includes developing marketing and advertising strategies and creating growth strategies for targeted market areas. Her experience and education have helped to hone her marketing and sales expertise and business management acumen.

Ms. Cook continues to build upon her leadership skills through extensive community service, networking, and hobbies which include international travel, and when time permits reading, photography, and cooking.
Ms. Cook is currently the Director of Multicultural Marketing and Community Affairs for Coca-Cola Bottling Company United. Ms. Cook is responsible for multicultural marketing and community relations initiatives throughout the company’s Central Region, which includes Alabama, the Panhandle of Florida, the Tennessee Valley area, and parts of Georgia.

As part of her role, she will continue to develop and strengthen partnerships with the HBCUs (Historically Black Colleges and Universities), something Coca-Cola UNITED values greatly and has enjoyed for decades.

Join us for the upcoming Signature Series Luncheon on Wednesday, August 19th!

September Signature Series Luncheon
2020-09-16 12:00 - 13:00 (America/Chicago)
Join AMA Birmingham on Wednesday, September 16th from noon to 1 p.m. for our next free Signature Series Virtual Event.

About this Event

The Birmingham Chapter of the American Marketing Association welcomes Jared Mattsson to this month’s Signature Series Virtual Event.
You’ve launched a networking app, raised funding, and a week later a pandemic hits. What now?
– How Linq was formed.
– Early wins and initial successes
– Where we thought we were going before COVID
– The changes we had to make during the pandemic.
– Where we’re at now as we navigate this new norm
Jared Mattsson is a seasoned business development professional with a background in entrepreneurship, and experience in working with the immensely successful Birmingham tech start-up Shipt. While at Shipt, Jared was a part of the team that was instrumental in the implementation of the Shipt platform into Target’s nationwide markets and ultimately found his passion for technology-based solutions for business strategies. Jared is now the Co-Founder and COO of the networking app Linq—which he formed with two of Shipt’s founding team members. Originally conceived as a digital card in your Apple wallet with a QR code, now Linq has become a full suite of customizable NFC-enabled products that share the user’s Linq page with a simple tap or scan. Jared has a passion for bringing innovation and leadership to business operations, and Linq is truly an expression of this passion
Register Now!

November Signature Series Luncheon
2020-11-18 12:00 - 13:00 (America/Chicago)
Featuring Stan Phelps, Public Speaker, Author & Workshop Facilitator
Register on Eventbrite to reserve your spot.
Join the Birmingham chapter of the American Marketing Association on Nov. 18th, from 12:00 p.m. to 1 p.m. at a virtual event to learn from Stan Phelps, CEO of Purple Goldfish.
Author of “Pink Goldfish: Amplify Differentiation to Stand Out in the Marketplace”
Admission: Free and virtual
Reserve Your Spot!

January Signature Series Luncheon
2021-01-20 12:00 - 13:00 (America/Chicago)
Featuring Dave Karr – Sales and Marketing Alignment for 2021
Register on Eventbrite to reserve your spot.
AMA Birmingham will be hosting a Signature Series luncheon on Jan 20 from 12:00-1 PM (CST) on marketing and sales alignment strategies to enable revenue growth in 2021.
Featuring Dave Karr, vice president of marketing and business development for Klyck.io, the luncheon will redefine the role of marketing and sales in today’s modern B2B marketing environment. With as much as 80% of the buyer journey now occurring prior to a prospect interacting with the sales team, it’s never been more important to ensure there are aligned strategies between marketing and sales.
Key Takeaways include:

Addressing the new B2B buyer journey
Understanding the impact of COVID-19 on the marketing and sales funnel
Redefining the relationship between marketing and sales
Developing new marketing and sales alignment strategies to drive growth

If you’re interested in improving your marketing and sales approach for growth in 2021, you won’t want to miss this! This luncheon will be virtual, free, and open to everyone.
Reserve Your Spot!

SEO Unleashed: Dominate Social, Paid, and Content Marketing Like a Pro
2024-03-20 11:30 - 13:00 (America/Chicago) | Innovation Depot, 1500 1st Ave N, Central Meeting Space - Near Stairs, Birmingham, AL, 35203, United States
Calling all Birmingham marketing and advertising professionals!
Get ready to take your marketing game to the next level at the American Marketing Association’s “SEO Unleashed: Dominate Social, Paid, and Content Marketing Like a Pro” luncheon.
Our Panel Includes:

Sara Sobolewski – Director of Content Marketing, Doceree
Kayla Stinnett – Founder and Owner, Iron City Social
Matt Robinson – Director of Advertising & Analytics, UpTick Marketing

Join us for an afternoon of:

Actionable insights from industry experts
Powerful strategies to unleash the full potential of SEO across social media, paid advertising, and content marketing channels
The latest trends and best practices for optimizing your online presence and reaching your target audience with precision and impact

Whether you’re a seasoned marketer or just starting out, this event is for YOU!
Network with fellow marketing professionals, gain valuable insights, and leave equipped with the skills and knowledge you need to dominate social, paid, and content marketing like a pro!
Don’t miss this opportunity to revolutionize your approach to marketing and unleash the full potential of SEO!
Register today!
Space is limited.
#BirminghamAMA #SEOUnleashed #MarketingEvent

The Future of Marketing: AI, Copyright, and Innovation Unveiled
2024-04-17 11:30 - 13:00 (America/Chicago) | Innovation Depot, 1500 1st Ave N, Central Meeting Space - Near Stairs, Birmingham, AL, 35203, United States
Whether you’re a seasoned marketer eager to embrace AI-driven innovations or simply curious about the future of marketing technology.

About this event

🚀 Unlocking the Power of AI in Marketing: Join Our Interactive Panel Discussion 🚀
Are you ready to discover the transformative potential of artificial intelligence in marketing? Don’t miss out on our exclusive panel discussion where we’ll delve into the exciting world of AI innovation and its game-changing impact on modern marketing strategies.

📅 Date: April 17, 2024
🕒 Time: 11:30-1pm
📍 Location: Innovation Depot

Hosted by AMA Birmingham, this dynamic event is your gateway to exploring the limitless possibilities of AI in revolutionizing the marketing landscape. Our esteemed panel, comprising an intellectual property attorney, AI innovation expert, and seasoned marketing agency owner, will lead a captivating discussion on harnessing AI to drive growth and innovation in your marketing efforts.

During this engaging session, you’ll gain invaluable insights into:

How AI is reshaping the marketing industry and driving unprecedented levels of efficiency and effectiveness
The role of AI in personalizing customer experiences, optimizing campaigns, and unlocking new avenues for engagement
Practical strategies for integrating AI technologies into your marketing toolkit to stay ahead of the competition
Ethical considerations and best practices for ensuring responsible AI usage and compliance with copyright laws

But that’s not all! We invite you to be an active participant in the conversation. Our panel discussion will feature an open Q&A session, allowing you to pose your burning questions directly to our experts and gain actionable insights tailored to your specific challenges and objectives.

Seize the opportunity to be part of this transformative dialogue. Reserve your spot today and prepare to unlock the full potential of AI in marketing!

You’re Worth It: Communicating the Value of Marketing
2024-05-15 11:30 - 13:00 (America/Chicago) | Innovation Depot, 1500 1st Ave N, Central Meeting Space - Near Stairs, Birmingham, AL, 35203, United States
Learn the value of positioning marketing as long-term growth-enabling strategies and requirements of the modern company.

As the VP of Marketing for Southern Veterinary Partners (SVP), our speaker, Rachelle Kuebler-Weber has helped grow SVP’s revenue by more than 300% in her 3 year tenure. In her role, she combines deep passions for building empowered, high functioning marketing teams, excellent customer service, driving growth, and removing points of friction for Veterinarians, their teams, communities, clients, and pets.

Rachelle brings more than 15 years of experience in building and leading teams in marketing, digital, analytics, and martech for companies like National Veterinary Associates, Dollar Shave Club, E&J Gallo Winery, and Emory University. Through this experience, she understands how to build scalable, sustainable growth.

With layoffs on the horizon, companies often consider cutting marketing. Ironically, this necessary part of any business is viewed as a disposable activity. Marketing connects companies with customers. Are you aware of your value as a marketer? Do you know how to present your value to your company and report the right analytics?

The American Marketing Association Birmingham Chapter’s May Signature Series Luncheon will feature Rachelle Kuebler-Weber, VP of Marketing at Southern Veterinary Partners. Rachelle will present to members and guests of the marketing community, sharing an informed and insightful perspective about the value marketers bring companies!

Know your value and how to prove it to companies.
Learn how to ‘speak the language of the C-suite’, especially when discussing marketing technology and analytics and sharing information executives care about — related to profit and revenue.
Gain insights to help you even when interviewing with companies and positioning yourself as a top candidate.

Meet us at Innovation Depot on May 15th Doors open at 11:30 a.m. and lunch will be provided! Take notes. Bring your questions. And make valuable connections.

Responsible Media & Marketing Strategies to Celebrate Juneteenth
2024-06-19 11:30 - 13:00 (America/Chicago) | Innovation Depot, 1500 1st Ave N, Central Meeting Space - Near Stairs, Birmingham, AL, 35203, United States
AMA Birmingham has partnered with Alabama Media Professionals for a special luncheon that recognizes and celebrates Juneteenth. We’re featuring a guest panel of marketing and media professionals sharing insights and ways organizations may consider observing the recent holiday and connect with the community.
Enjoy lunch provided by 1918 Catering!

Our Guest Panel of Speakers:

Jeh Jeh Pruitt – WBRC FOX6 Reporter; Co-Founder of The Dannon Project
Javacia Harris Bowser – Award-winning freelance journalist and essayist; Author of the essay collection Find Your Way Back: How to Write Your Way Through Anything. She’s the Founder of “See Jane Write,” and has been featured in ELLE, Southern Living, Good Housekeeping, Shondaland, Good Grit and The Birmingham Times.
Cody Short – Journalist at AL.com and Owner of CoCo’s Tea Media. She has worked with Bham Now, Summit Media, ABC 33/40, and WBHM.
Briauna Perryman, MBA – Founding member, former Chief Marketing Officer, and Vice President of Regenerate Society, Inc. She is a Senior Consultant specializing in program design, change management and engagement with Milepost Consulting.

📌 What are some ways we can address this recent national holiday in our community? How can we authentically honor it (not make it a sales tactic)?
📌 Do we honor this holiday as an education opportunity to get involved and support Black voices and minds in the media and marketing space?
📌 If your company or organization is curious about how to approach Juneteenth, this event will facilitate a timely conversation and offer insights.

Marketing, media, business professionals, DEI experts, and community supporters, please join the American Marketing Association Birmingham chapter and Alabama Media Professionals for an insightful panel discussion. Bring your questions and curiosity!

AMA Birmingham Signature Series Luncheon: August 2024
2024-08-21 11:30 - 13:00 (America/Chicago) | Innovation Depot, 1500 1st Ave N, Central Meeting Space - Near Stairs, Birmingham, AL, 35203, United States
Join us as Cindy Martin shares highlights and take aways from her 30 years of building successful digital media services and businesses.

Date and time

Wednesday, August 21 · 11:30am – 1pm CDT

Join AMA Birmingham as Cindy Martin shares highlights and take aways from her 30 years of building successful digital media services and businesses. From AT&T’s first dial-up to Magellan search engine to AL.com and now Bham Now, learn what’s the same and what’s different.
About the speaker
Cindy Martin is a digital media pioneer, nature lover and community supporter. Martin is the Founder and CEO of media brands; Bham Now, The Bama Buzz and Hville Blast. She serves as Director-at-Large for the Downtown Rotary and as a Board Member for the Black Warrior Riverkeeper.
Previously, Martin was President of Alabama Media Group and the founding CEO of AL.com where she led the company from its inception, for 16 years. Before moving back home to Alabama, Martin was VP of Sales and Marketing for Magellan Search Engine in San Francisco, one of the first public search engines on the Internet. She started her career in the Leadership Continuity Program at corporate AT&T in New Jersey and served on the founding team of AT&T’s Internet service offerings in 1994.
Martin received a B.S. in Mechanical Engineering, ’84 cum laude and an MBA, ’86 both from the University of Alabama.
Her honors have included: Women’s Leadership Award (Culverhouse School of Business); Advertising CEO of the Year, Birmingham Ad Fed; Top 10 Women in Business, Birmingham Business Journal, Small Business CEO of the Year, Birmingham Chamber of Commerce and BADASS Woman, BG Media.
A native of Bessemer, Alabama, Martin is married to Cliff and lives in Birmingham with her cat Fluffy. When not working, Martin enjoys hiking, traveling and growing native plants.

AMA Birmingham Signature Series Luncheon: September 2024
2024-09-18 11:30 - 13:00 (America/Chicago) | Innovation Depot, 1500 1st Ave N, Central Meeting Space - Near Stairs, Birmingham, AL, 35203, United States
Date and time

Wednesday, September 18 · 11:30am – 1pm CDT

AMA Birmingham Signature Series Luncheon: October 2024
2024-10-16 11:30 - 13:00 (America/Chicago) | Innovation Depot, 1500 1st Ave N, Central Meeting Space - Near Stairs, Birmingham, AL, 35203, United States
AMA Birmingham Monthly Luncheon: October 2024

Join us for the AMA Birmingham Chapter monthly luncheon – an opportunity to chat marketing and communications professionals over lunch.

Date and time

Wednesday, October 16 · 11:30am – 1pm CDT

Location

Innovation Depot Inc
1500 1st Avenue North Birmingham, AL 35203

Refund Policy

Refunds up to 7 days before event

About this event

Event lasts 1 hour 30 minutes

Join AMA Birmingham for our monthly luncheon hosted at Innovation Depot. This month, we’ll discuss Bridging the Gap Between Marketing and Sales.
Our speaker, David Wilson, founder and CEO of Wilson Executive Group, will share how collaboration between marketing and sales is critical to drive customer engagement and business growth. He will explore how alignment between key sales strategies and marketing efforts contribute to overall success.
More About David Wilson
David Wilson is the Founder and CEO of Wilson Executive Group, a consulting firm
specializing in customized training programs designed to improve teamwork and
productivity within organizations. The firm specializes in Marketing, Sales, and
Leadership Development.
His career includes a diverse array of experiences, including military service in the U.S.
Air Force and 33 years as a Sales & Marketing Executive at UPS. Currently, David
continues his 25 year tenure as a marketing, sales, and management professor. The
culmination of his experience continues to contribute to the fields of sales, marketing
and leadership, while focusing on strong personal and professional relationships.
David has also served in key leadership roles, including as Past President of the Board
of Directors for the Central Alabama Food Bank and as a member of the American
Marketing Association’s (AMA) Professional Chapter National Council. He is a Past
President of the AMA Birmingham Chapter.
Outside of work, David is passionate about road biking, international travel, and
personal fitness. He and his wife, Christy, share a love for beekeeping and enjoy hiking
with their German Shepherd, Wilson.

Tech Stack Talk: CRMs, AI, Automation & Analytics
2025-06-18 11:00 - 13:00 (America/Chicago) | Innovation Depot Inc, 1500 1st Avenue North, Birmingham, AL, 35203, United States
Lunch and learn opportunity + networking focused on the intersection of marketing and technology.

No vendor pitches. Just practical technology insights.
Join our luncheon focused on the tools and technologies actually driving marketing results. Join marketing leaders and peers for a panel discussion about marketing technology success from selection to effective implementation.
Examine how CRM, analytics, generative AI and other key technologies are improving campaign development, audience targeting, and measurement.
See what’s working now and what’s worth investing in next.
Hear directly from practitioners managing complex marketing technology stacks. Learn how they’ve solved integration challenges, optimized implementations, and demonstrated ROI.

Leave our June luncheon with practical applications, real experiences and actionable suggestions to bring to your organization.

**Moderator**
Matt Robinson, Director of Advertising and Analytics, Uptick Marketing

**Panelists**

Jarrod Stisher, Marketing and Communications Manager, TechBirmingham
Melissa Ralph, Owner, R Consulting
Daniel Walters, MarTech Administrator, Main Street Inc.
Jai Jonae, Automation Expert, Founder & CEO, Auxilio X

AMA Tech Stack Talk – Run of Show

11:00 – Arrival + Check-in
11:15 -11:30 am – Opening Remarks + Lunch
11:30 am – 12:15 pm – Panel Discussion with Martech Experts by Moderator
12:15 -12:30 pm – Audience Q&A + Closing Remarks
12:30 – 1:00 pm – Networking and Lunch (to go)
