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X-WR-CALDESC:Events for AMA Birmingham
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DTSTART:20190101T000000
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BEGIN:VEVENT
DTSTART;TZID=UTC:20190116T113000
DTEND;TZID=UTC:20190116T130000
DTSTAMP:20260710T172816
CREATED:20190110T001203Z
LAST-MODIFIED:20190110T001203Z
UID:3308-1547638200-1547643600@amabirmingham.org
SUMMARY:January Signature Series Luncheon
DESCRIPTION:Scott Bell\, Founder & CEO – Bell Media\, LLC\nHow Much Will You Pay for a New Customer?\nUnderstanding customer acquisition cost\, churn rates\, and lifetime value. \nSave Your Spot Today! \nScott will talk about how understanding just how much you are willing to spend to acquire a new customer. The age old saying of ‘it is much cheaper to keep a customer than to get a new one’ still holds today. But just how much are you willing to spend? \nLearn how having these figures in your arsenal allows you to prove ROI and where to spend your marketing budget. \nScott shares his knowledge with more than ten years of digital marketing experience\, outdoor and indoor media development\, new product implementation and team leadership. He has proven ability to drive growth and profits through the diversification of product lines\, financial management and strategic thinking.
URL:https://amabirmingham.org/event/january-signature-series-luncheon-2/
LOCATION:AL
CATEGORIES:Luncheons
ORGANIZER;CN="American Marketing Association - Birmingham Chapter":MAILTO:contact@amabirmingham.org
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