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X-WR-CALDESC:Events for AMA Birmingham
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DTSTART;TZID=UTC:20170816T113000
DTEND;TZID=UTC:20170816T130000
DTSTAMP:20260711T105129
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UID:2549-1502883000-1502888400@amabirmingham.org
SUMMARY:August Signature Series Luncheon
DESCRIPTION:How do you resurrect a brand which has been out of use for over 30 years as a transformational catalyst for downtown living? \nJoin Bayer Properties as they tell the story of a run-down but historical old department store that turned into a live-work-eat-play destination rarely found in even the largest metro areas. From re-branding to a new product type\, The Pizitz brand is born again. \nReserve Your Spot \nBethanne Jenkins\, Director of Marketing\nIn 2011\, Bethanne Jenkins joined Bayer Properties as Director of Marketing where she is responsible for overseeing consumer and trade marketing efforts for Bayer and its asset portfolio of approximately 10 million SF. Before joining Bayer\, Bethanne spent over 10 years in advertising managing brand strategy and implementation for clients ranging from banking to tourism. Bethanne’s experience also includes Parisian Department Stores where she started her career as an assistant buyer. \nJane Hoerner\, Senior Marketing Manager\nJane Hoerner has been with Bayer Properties for nearly 4 years. Prior to joining Bayer\, she worked for Books-A-Million where she was responsible for advertising and marketing the company’s three brands: Books-A-Million\, 2nd & Charles and Yogurt Mountain. Before returning home to Birmingham in 2007\, Jane worked with Edelman Public Relations in New York in corporate communications. \nDoug Schneider\, Senior Vice President\, Business Administration\nWith more than 20 years of retailer and packaged goods marketing experience\, Doug Schneider leads the business planning\, marketing\, human resources\, and information technology efforts at Bayer Properties. Before joining the Bayer team in 2007\, Doug directed national marketing efforts at retailers such as Kmart\, Johnston & Murphy and most recently Saks Department Store Group. He has an understanding of department\, specialty and chain store merchandise and marketing strategies\, and an in-depth understanding of research and branding principals. \nReserve Your Spot
URL:https://amabirmingham.org/event/august-signature-series-luncheon/
LOCATION:The Harbert Center\, 2019 4th Ave N\, Birmingham\, AL\, 35203\, United States
CATEGORIES:Luncheons
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