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X-WR-CALDESC:Events for AMA Birmingham
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DTSTART:20150101T000000
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DTSTART;TZID=UTC:20150520T113000
DTEND;TZID=UTC:20150520T130000
DTSTAMP:20260725T115157
CREATED:20141112T151811Z
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SUMMARY:May Power Marketing Luncheon
DESCRIPTION:[vc_row][vc_column width=”1/1″][vc_button2 title=”Click Here to Register” style=”rounded” color=”turquoise” size=”md” link=”url:http%3A%2F%2Fwww.cvent.com%2Fd%2Fcrq2tt%2F4W||target:%20_blank”][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_column_text]\n\nThe Sales Gap Model: Creating lift by moving McKinsey’s CDJ theory into a practical\, sales driven\, marketing process.\n\nGuest Speaker: Sean Doyle\, FitzMartin\nSean’s thinking\, vision and experience are focused on helping clients truly align marketing and sales with one another and jointly with the customer. The FitzMartin process is linear and can be used to create “rational” buying experiences. This is a major “a-ha” for B2B marketers because it has repercussions for more than just tools but also behavior. It puts marketers in a position of serving as counselors/advisors to sales and across the entire enterprise. \nSean will share his lead tool\, a sales gap analysis\, and demonstrate how the Sales Gap framework was used by one of the 50 largest banks in the world to create marketing and sales alignment. He also will review the efficacy of marketing tools and sales behaviors and explain how that client created $100\,000\,000’s in sales (fee\, loan and deposit growth) using this process. \nSean will share: \n\nHow you can identify barriers to sales\nHow you can advance your professional marketing skills from “I think that will work” to “this will work because…”\nHow to collaborate with sales in pursuit of today’s revenue (and management in pursuit of tomorrow’s growth)\nA quantitative tool to evaluate sales process and behavior\nA quantitative way to evaluate creative and predict its efficacy\n\nAs a principal of FitzMartin\, Sean is a leading mind and voice on B2B sales and marketing strategy. Particularly adroit at applying the science of behavioral change to sales and marketing communications\, Sean drives the team at FitzMartin to focus on the needs of business and business leaders.  For over 25 years\, Sean has worked with businesses to solve the most pressing sales and marketing challenges: planning\, positioning\, and branding of course\, but also growth initiatives\, sales optimization\, metrics and analytics\, high value hard to reach sales programs\, customer experience mapping and design\, sales technology integration\, sales and marketing leadership coaching\, even fractional CMO engagements. \nClients include Georgia Pacific\, the Southeastern Conference and BBVA Compass. Sean’s first book\, Enabling Profit\, is a guide for an executive in charge of marketing but not trained to do it! \n Early Birds Register and Pay by Friday Noon May 15: Members $20\, Guests $30\, Students $10 \nAfter Friday Noon May 15: Members $30\, Guests $40\, Students $15\n\n**Early Bird prices accepted at the door for company checks and students cash.[/vc_column_text][/vc_column][/vc_row]
URL:https://amabirmingham.org/event/may-power-marketing-luncheon/
LOCATION:Screen Shot 2017-05-17 at 9.08.00 AM
CATEGORIES:Luncheons
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