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August Signature Series Luncheon
August 16, 2017 @ 11:30 am - 1:00 pm$15 – $40
How do you resurrect a brand which has been out of use for over 30 years as a transformational catalyst for downtown living?
Join Bayer Properties as they tell the story of a run-down but historical old department store that turned into a live-work-eat-play destination rarely found in even the largest metro areas. From re-branding to a new product type, The Pizitz brand is born again.
Bethanne Jenkins, Director of Marketing
In 2011, Bethanne Jenkins joined Bayer Properties as Director of Marketing where she is responsible for overseeing consumer and trade marketing efforts for Bayer and its asset portfolio of approximately 10 million SF. Before joining Bayer, Bethanne spent over 10 years in advertising managing brand strategy and implementation for clients ranging from banking to tourism. Bethanne’s experience also includes Parisian Department Stores where she started her career as an assistant buyer.
Jane Hoerner, Senior Marketing Manager
Jane Hoerner has been with Bayer Properties for nearly 4 years. Prior to joining Bayer, she worked for Books-A-Million where she was responsible for advertising and marketing the company’s three brands: Books-A-Million, 2nd & Charles and Yogurt Mountain. Before returning home to Birmingham in 2007, Jane worked with Edelman Public Relations in New York in corporate communications.
Doug Schneider, Senior Vice President, Business Administration
With more than 20 years of retailer and packaged goods marketing experience, Doug Schneider leads the business planning, marketing, human resources, and information technology efforts at Bayer Properties. Before joining the Bayer team in 2007, Doug directed national marketing efforts at retailers such as Kmart, Johnston & Murphy and most recently Saks Department Store Group. He has an understanding of department, specialty and chain store merchandise and marketing strategies, and an in-depth understanding of research and branding principals.