Understanding customer acquisition cost, churn rates, and lifetime value. Scott Bell started his company in 2008. Originally specializing in billboard marketing, his company has evolved a great deal alongside emerging trends – namely the dawn of the digital age. Four years ago, he sold the traditional billboard aspect of his business to start fresh as Read More…
I recently conducted a Content Marketing workshop for the Birmingham American Marketing Association. It was so well-received that we thought a follow-up blog might be in order! We discussed the following: A thorough understanding of what Content Marketing is. Statistics to help you convince your executive team why Content Marketing is important for your business. Read More…
AMA November Signature Series Luncheon: Ginger Jefferson presents Together We Can: Enhancing Cooperation and Prosperity in Birmingham Ginger Jefferson is the director of marketing and communications for the Community Foundation of Greater Birmingham, where she has developed a keen understanding of the barriers facing a bi-county organization. For background, the foundation’s vision is for a Read More…
Companies and careers are often shaped by their ups and downs – or, as Greg Schumann calls them, prosperity and pitfalls. Schumann’s marketing career has been anything but conventional. He began his career in Chicago, but he’s lived and worked in a variety of cities across the country. He’s worked with publications like Teen People Read More…
Atlas RFID, like most successful ventures, was conceived when Robert Fuqua, the company’s CEO, identified a problem – in this case, a $275 billion problem – and found success by providing a solution. Fuqua noticed that during a construction project, 15 percent of a company’s time was spent simply waiting on materials to be delivered. Read More…
Last week I had the opportunity to attend Inbound 2018 in Boston, Massachusetts. Inbound is an annual event that brings together over 24,000 marketing, sales, and business professionals from across the world (110 countries to be exact) to connect, learn and grow better. While the event itself is hosted by HubSpot, there are over 300 Read More…
Everything you need to know to leverage video marketing to generate results for your company The world of video content is changing fast. Unfortunately, the standard “brand” or “company” video isn’t going to cut it. Consumers want to see your product in action and meet the faces behind the brand. And they’re not alone – Read More…
Join Sociallyin and Happenin’s in the ‘Ham for the opportunity to meet future business partners, clients, and influencers at this year’s Southern Social Summit! The social media marketing conference to be held at Rosewood Hall in Homewood, Alabama will feature industry thought leaders like Thomas Coiner of Knight Eady who will be presenting Video Marketing: Read More…
All AMA event photos courtesy of our Platinum Sponsor Eric Gray Photography. To learn more please visit www.ericgrayphotography.com or contact 205.601.5811. Read More…
All AMA event photos courtesy of our Platinum Sponsor Eric Gray Photography. To learn more please visit www.ericgrayphotography.com or contact 205.601.5811. Read More…
