Josh Loebner Shares Expertise at January Signature Series Luncheon

At our Signature Series Luncheon on Jan. 15, the American Marketing Association — Birmingham chapter heard from diversity, inclusion and equality expert Josh Loebner. Loebner serves as director of strategy for Designsensory and is a current Clemson University doctoral candidate whose research focuses on advertising and disability. Loebner’s presentation, “Advertising, Disability and the Diversity Directive,” Read More…

Chief Meteorologist James Spann Featured at October Luncheon

Jackets off, AMA members! Chief Meteorologist James Spann joined the American Marketing Association — Birmingham Chapter this past Wednesday, Oct. 16, at the October Signature Series luncheon. Like the weather, the marketing field can change at any moment, so it’s important to learn how to proactively read the signals and know how to communicate effectively Read More…

Douglas Burdett from The Marketing Book Podcast Speaks to the Birmingham Chapter of The American Marketing Association

Douglas Burdett from The Marketing Book Podcast Featured at September Luncheon

This past Wednesday, Sept. 18, the American Marketing Association – Birmingham Chapter hosted Douglas Burdett, host of the “The Marketing Book Podcast” and founder/principal of ARTILLERY, as the keynote speaker of the September Signature Series luncheon. “The Marketing Book Podcast” was named by LinkedIn as one of “10 Podcasts That Will Make You a Better Read More…

How does award recognition benefit my business?

It feels good to win an award, to be recognized for your hard work. But besides that warm, fuzzy feeling, can awards actually benefit your company, business or organization? The truth is that winning awards is hugely beneficial to any business—and in order to win, you have to throw your hat in the ring with Read More…

A Glimpse Inside Our Minds and How We Make Decisions

A Glimpse Inside Our Minds and How We Make Decisions Through a Journey of Interactive Brain Games Sean Doyle is the CEO for local Birmingham firm FitzMartin. Over the course of his career – which spans more than 27 years of sales and marketing experience – Doyle has developed his own philosophy of marketing, one Read More…

How Much Will You Pay for a New Customer?

Understanding customer acquisition cost, churn rates, and lifetime value.  Scott Bell started his company in 2008. Originally specializing in billboard marketing, his company has evolved a great deal alongside emerging trends – namely the dawn of the digital age. Four years ago, he sold the traditional billboard aspect of his business to start fresh as Read More…

Content Marketing is the New Business Storyteller

I recently conducted a Content Marketing workshop for the Birmingham American Marketing Association. It was so well-received that we thought a follow-up blog might be in order! We discussed the following: A thorough understanding of what Content Marketing is. Statistics to help you convince your executive team why Content Marketing is important for your business. Read More…

Ginger Jefferson presents Together We Can: AMA November Luncheon Recap

AMA November Signature Series Luncheon: Ginger Jefferson presents Together We Can: Enhancing Cooperation and Prosperity in Birmingham Ginger Jefferson is the director of marketing and communications for the Community Foundation of Greater Birmingham, where she has developed a keen understanding of the barriers facing a bi-county organization. For background, the foundation’s vision is for a Read More…

Greg Schumann on and Prosperity and Pitfalls: AMA October Signature Series Luncheon

Companies and careers are often shaped by their ups and downs – or, as Greg Schumann calls them, prosperity and pitfalls. Schumann’s marketing career has been anything but conventional. He began his career in Chicago, but he’s lived and worked in a variety of cities across the country. He’s worked with publications like Teen People Read More…

Robert Fuqua on Building a New Market: September Signature Series Luncheon

Atlas RFID, like most successful ventures, was conceived when Robert Fuqua, the company’s CEO, identified a problem – in this case, a $275 billion problem – and found success by providing a solution. Fuqua noticed that during a construction project, 15 percent of a company’s time was spent simply waiting on materials to be delivered. Read More…