Meet Melissa Ralph. We love our AMA Birmingham board and chair members and feel as though we need to showcase all of the wonderful projects and aid they provide for our AMA chapter. This month, we’ll be showcasing Melissa Ralph, our 2021-2022 Chapter President! What is your role at AMA Birmingham? I Read More…
Recruitment marketing as an industry has expanded the past decade from a nice to have addition to a recruitment campaign to a necessary piece of a company’s recruitment strategy. In the past year, the employment landscape has changed even more drastically, and recruitment marketing is now a key asset that must be employed to continue Read More…
A message from Laura Prewitt, AMA member, Past-President of AMA Birmingham. The Magic City Marketing Awards are coming up soon (April 8!), and nominations have been extended until Friday, February 26th. These awards are open to Birmingham metro-based agencies, in-house departments, freelancers, and consultants of all levels active in the field of marketing during Read More…
Dear Birmingham marketing community, members, and partners, I am honored and inspired to take on this new challenge as the 2020-21 AMA Birmingham Chapter President. After moving from Montreal, Canada, three years ago, this marketing community was generous and pivotal in acclimating me to my new life in Birmingham. As a passionate marketer, I’m Read More…
At our Signature Series Luncheon on Jan. 15, the American Marketing Association — Birmingham chapter heard from diversity, inclusion and equality expert Josh Loebner. Loebner serves as director of strategy for Designsensory and is a current Clemson University doctoral candidate whose research focuses on advertising and disability. Loebner’s presentation, “Advertising, Disability and the Diversity Directive,” Read More…
At our Signature Series Luncheon on Nov. 20, the American Marketing Association — Birmingham chapter had the opportunity to hear more about one of the most successful brand strategies in Birmingham history — Waynes. Eric Frye was part of the leadership team at Waynes after the company was acquired from the founder, Wayne Lagle, in Read More…
Jackets off, AMA members! Chief Meteorologist James Spann joined the American Marketing Association — Birmingham Chapter this past Wednesday, Oct. 16, at the October Signature Series luncheon. Like the weather, the marketing field can change at any moment, so it’s important to learn how to proactively read the signals and know how to communicate effectively Read More…
This past Wednesday, Sept. 18, the American Marketing Association – Birmingham Chapter hosted Douglas Burdett, host of the “The Marketing Book Podcast” and founder/principal of ARTILLERY, as the keynote speaker of the September Signature Series luncheon. “The Marketing Book Podcast” was named by LinkedIn as one of “10 Podcasts That Will Make You a Better Read More…
It feels good to win an award, to be recognized for your hard work. But besides that warm, fuzzy feeling, can awards actually benefit your company, business or organization? The truth is that winning awards is hugely beneficial to any business—and in order to win, you have to throw your hat in the ring with Read More…
A Glimpse Inside Our Minds and How We Make Decisions Through a Journey of Interactive Brain Games Sean Doyle is the CEO for local Birmingham firm FitzMartin. Over the course of his career – which spans more than 27 years of sales and marketing experience – Doyle has developed his own philosophy of marketing, one Read More…
Understanding customer acquisition cost, churn rates, and lifetime value. Scott Bell started his company in 2008. Originally specializing in billboard marketing, his company has evolved a great deal alongside emerging trends – namely the dawn of the digital age. Four years ago, he sold the traditional billboard aspect of his business to start fresh as Read More…
